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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: real estate prospecting
Our Top 5 Most Popular Real Estate Contact Management and Marketing Blog Posts
As you may already know, we’ve been blogging twice a week (Tuesday and Thursday) every week since we began our Real Estate Contact Management & Marketing Blog over three years ago. We have many loyal readers and get plenty of positive feedback on our posts all the time. However, there are some blog posts that have stood out; that you’ve told us you particularly liked or found to be valuable to your business. Below are our five most popular posts to date based both a) feedback from you and b) number of views.
The Evolution of Real Estate Lead Generation
Today’s blog post is a video by Chris Leader, President of Leader’s Edge Training and IXACT Contact affiliate. Chris says that when you’re starting out your real estate sales career, you need to prospect for business and make cold calls (what he calls “proactive prospecting”) to build up a list of leads and clients.
Once you have a few years in the business under your belt, you can cut back on the prospecting and focus on relationship-building with your current database, your sphere of influence (SOI). This is precisely where a CRM for REALTORS® comes into play.
Make the Most of Your Real Estate Leads
In real estate sales, it can be easy to find yourself chasing dead leads and/ or not converting them into clients. We hope that these three tips will help you make the most of your real estate leads:
Tips for Making the Most of Your Real Estate Leads
1. Use a CRM for REALTORS®
Sitting down with Doug Hannan, Managing Broker of Royal LePage Meadowtowne Realty
Doug Hannan, Managing Broker at Royal LePage Meadowtowne Realty in the Toronto area is a well-known and respected veteran in the real estate industry.
Besides running a highly productive real estate office of 80 agents, Doug is also the only Canadian coach for Tom Ferry YourCoach, one of North America’s leading real estate coaching and training companies. With well over 15,000 individual coaching sessions under his belt, Doug has helped his own agents at Royal LePage Meadowtowne as well as his Tom Ferry coaching clients achieve extraordinary success.
3 Easy Questions to Qualify Any Prospect
One of our partners, Richard Robbins, created a great video recently that we want to share with you. Richard Robbins runs one of North America’s foremost real estate training and coaching organizations, Richard Robbins International. He is very highly regarded in the industry and is a compelling speaker and coach.
The video, as you’ll watch below, is about real estate prospecting and discusses how you can quickly and easily identify good real estate prospects that are serious about buying or selling. To read about why a real estate contact management system is key to real estate prospecting, click here.
Real Estate Prospecting: 3 Ways to Prospect Like a Pro
Today’s blog post is written by Gabrielle Jeans, a leading Real Estate Internet Marketing Trainer and an icon in the North American real estate industry. Gabrielle is the Founder and CEO of e2000 Training Institute Inc. and WebTech Dezine Inc. has been training real estate professionals since 1974 across North America. She has taught thousands to take their business to new levels of profitability, market penetration and brand recognition.
Today, Gabrielle Jeans is widely regarded as one of the foremost experts on business development in the North American real estate industry. Participants in her programs rank among the top 5% revenue earners in their offices and districts, and are the recipients of a multitude of national and regional awards for sales excellence.
What’s The Value of a Realtor?
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of a REALTOR® to sell their home say they would use a Realtor next time. It’s up to you, as a real estate sales professional, to help your real estate leads and prospects understand the value you provide. Hopefully, this article will help you to do just this.
Sitting Down with Chris Leader of Leader’s Edge Training
Chris Leader, founder and President of one of North America’s top real estate and mortgage training companies, Leader’s Edge Training, is a highly renowned Speaker, Trainer, and Industry Consultant. Chris has always been known for his passion and entrepreneurial spirit and by the age of 24, he was already a distinguished REALTOR® and highly successful Broker Owner. Leader’s Edge Training has been instrumental in improving the careers and livelihoods of thousands of real estate sales and mortgage professionals through helping them reach their full potential and achieve a greater work-life balance.
Top Must-Read Resources for New REALTORS®
New to real estate sales?
We’ve compiled a list of resources that will help you begin your new career in the best way possible.
These resources are filled with helpful tips, advice, and insight that we think both newbies and real estate veterans alike will be able to benefit from:
Real Estate Marketing Idea: Throw A Party
When your client moves into a new neighborhood, they’re strangers. They may only know a few, if any, of the other families on the street. So consider throwing your client a housewarming party. These types of events are very effective loyalty building techniques in real estate sales.
Here’s what you do:
• Set a date
• Get a list of friends and family
• Combine it with a list of people from the neighborhood
• Mail out invitations
• Arrange for food and drinks
• Host an event