Top Real Estate CRM Myths – Debunked!

CRM MythYou have a lot on your plate. In fact, REALTORS® are notorious for their hectic schedules and constant task-juggling. No wonder you haven’t had the time to investigate the truth about CRMs, you’re still trying to get through your email inbox!

Never fear, to save you time, we’ve compiled a list of the most common misconceptions surrounding CRMs.  This quick read will help you get wise to these 4 myths and discover how IXACT Contact will reveal the truth for your business.… Read the rest

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4 Steps for Past Clients & Centers of Influence

Bruce KeithRecently, one of IXACT Contact partners, Bruce Keith, shared a blog post outlining 4 steps for REALTORS® to take with past clients & centers of influence.  His post highlights what a powerful asset your past clients are to your business for generating referrals and leads. I especially like what Bruce has to say in his Action Steps, offering Realtors specific actions you can take to avoid common errors and maximize referrals.  Many of Bruce’s Action Steps can actually be carried out more quickly and easily by leveraging the power of a real estate CRM like IXACT Contact. … Read the rest

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Three Real Estate Relationship Building Mistakes to Avoid

Get a real estate contact management system to prevent lost businessRelationships are key to any successful real estate business. While you know you need to take the time to build a report with every client, putting that truth into practice isn’t always so easy. REALTORS® have busy, hectic schedules and are often juggling multiple buyers and sellers at once. They also have to constantly consider nurturing the relationships of those they’ve worked with in the past, as well as new clients and referrals.

While there isn’t an exact science to building better relationships, here are three real estate relationship building mistakes to avoid, no matter how crazy your schedule may be:

1.) Having a delayed reaction.Read the rest

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Top 7 Real Estate Books You Should Read

Businesswoman with stack of booksThe real estate industry is constantly evolving. However, there are a number of basic principles, tips and tricks that remain true regardless of current trends or conditions. Whether you’re looking to bush up on some basic skills, or need advice on how to better organize your real estate business or your sales techniques, there are a number of helpful books that can provide powerful insights.

Here are our top seven real estate books every REALTOR® should read:

1.) Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect (Jennifer Allan Hagedorn) Many real estate agents face unexpected challenges while embarking on their career and building their network. … Read the rest

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Real Estate Email Marketing: Deciphering the Data

Making sense of email statisticsEmail marketing campaigns are a great way for REALTORS® to stay in touch with their clients. But do you know how your campaigns are performing? More importantly, do you know how to use that data to further enhance the performance of your current efforts?

Deciphering the data behind a real estate email marketing campaign isn’t difficult. Just by understanding the potential the statistics your email sending platform can provide, you can uncover easy opportunities for enhancing your current efforts.

Here are some key email marketing data points and how you can best use them:

  • Total Opens: Do you notice that certain emails generate higher open rates than others?
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Real Estate Website Best Practices

Real estate marketing toolsNearly 90% of home buyers search online during the home buying process. Not only are they using the internet for their next home, but to find a REALTOR® who has experience buying or selling their particular type of home. Many real estate agents understand that having a strong web presence is important, but don’t often know where to start.

Here are the top 5 elements to consider when building out your real estate website:


1. Consider your brand. A website often serves as a visual representation of your brand, so be mindful of the voice, tone and images you elect.… Read the rest

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Email Marketing: Use Your CRM for REALTORS ® to Get Relevant and Personal

Are you making these key real estate email marketing mistakes?If you’ve written off email marketing as being ineffective, you may want to think again. Email is one way you can stay in touch with your real estate database and remain “top of mind,” quickly and easily. It’s much more cost effective than many other marketing channels, such as direct mail and print advertising, and much of it can be automated. Studies have shown that people 1) want to receive email from individuals and companies they’re interested in, 2) use email to share information, and 3) check email every single day.… Read the rest

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Why Use a Cloud Real Estate CRM?

Provide better service to your clients with a CRM for RealtorsThere are a multitude of concrete business benefits to moving your business to the cloud. If you’re looking to save time, cut costs, and run a more efficient and productive business overall, you want to make sure you’re using a CRM for REALTORS® that’s cloud-based (also sometimes referred to as web-based).

Here are the top 3 reasons for using a cloud real estate CRM:

  • Data security

If you care about protecting your data to the highest degree, you’ll want a cloud-based CRM.… Read the rest

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The 3 Things All REALTORS® Need to Be Doing to Grow Their Business

real estate contact management best practice

You may feel a bit overwhelmed with all the advice you get about what you should or shouldn’t be doing for your business. Maybe you can only implement a few changes and need to figure out which are the really important ones to focus on and which ones you can put on the backburner for the time being. In this post I’ll discuss three big points to think about. Each one will greatly affect your overall business success.

1. Focus on retention more than acquisition

It costs five times less money and energy to retain an existing client than to acquire a new one.… Read the rest

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Save Time with a Real Estate CRM [Video]

Check out the video below where renowned real estate trainer, Chris Leader of Leader’s Edge Training, sits down with IXACT Contact’s VP of Sales and Marketing, Rich Gaasenbeek. Rich discusses how agents can use a real estate CRM to free up more time, get better organized, and build an explosive referrals and repeat business.

In this video you’ll discover:

  • Why a real estate CRM is absolutely essential to the real estate business.
  • How a REALTOR® CRM makes you work smarter, not harder.
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