Our Top 5 Most Popular Real Estate Contact Management and Marketing Blog Posts

Posted on May 21, 2013 by IXACT Contact | Posted in Being a Realtor, Best Practices, Relationship Building, Tips

Real Estate Contact Management Blog PostsAs you may already know, we’ve been blogging twice a week (Tuesday and Thursday) every week since we began our Real Estate Contact Management & Marketing Blog over three years ago. We have many loyal readers and get plenty of positive feedback on our posts all the time. However, there are some blog posts that have stood out; that you’ve told us you particularly liked or found to be valuable to your business. Below are our five most popular posts to date based both a) feedback from you and b) number of views.

This is a preview of Our Top 5 Most Popular Real Estate Contact Management and Marketing Blog Posts. Read the full post (445 words, 1 image, estimated 1:47 mins reading time)
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The Abundance Myth Dispelled

Posted on May 16, 2013 by IXACT Contact | Posted in Being a Realtor, Best Practices

Make sure you're continuing to add value to your real estate leads and clientsWe particularly like the post below from real estate coach and trainer Richard Robbins because of how it highlights the importance of adding value to your sphere of influence (SOI) over time. Many REALTORS® understand the value of keeping in touch with past clients but don’t realize the significance of actually “adding value.”

Here’s how to add value to your relationships with clients and past clients:

1. Send out a monthly real estate newsletter that’s packed with great tips and advice for homeowners. The best real estate contact management software, such as IXACT Contact, will come with a professionally written and designed monthly e-Newsletter that’s complete and ready to send.

This is a preview of The Abundance Myth Dispelled. Read the full post (324 words, 1 image, estimated 1:18 mins reading time)
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Fun 30 Second Quiz: What’s Your Time Management IQ?

Posted on May 14, 2013 by IXACT Contact | Posted in Being a Realtor, Best Practices

Use a CRM for Realtors to get better organized and free up more timeTake this fun quiz to see how well you’re doing at staying organized and managing your time effectively. It’ll take less than 30 seconds to complete. Circle either true or false and at the end of the quiz add up all your “true” answers.

  1. I follow a daily calendar and task list.     T/F
  2. I use drip marketing programs to automate some of my “keep in touch” work.     T/F
  3. I use listing and closing Activity Plans so nothing falls through the cracks.     T/F
  4. I set up automatic prompts so important meetings, commitments, and activities are not forgotten.     T/F
This is a preview of Fun 30 Second Quiz: What’s Your Time Management IQ?. Read the full post (399 words, 1 image, estimated 1:36 mins reading time)
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Getting Busy? Seize the Opportunity to Care For Your Clients!

Posted on May 9, 2013 by IXACT Contact | Posted in Keeping In Touch, Relationship Building

Uyour IXACT Contact real estate contact management system to provide exceptional, world-class service to current and past clients:This great blog post below, from IXACT Contact partner, real estate trainer, and author of “Sell With Soul,” Jennifer Allan-Hagedorn, is a good reminder to focus on servicing the loyal client base that you already have, and doing what you can to ensure you benefit from their referrals and repeat business.

The best source of future business is current business and if you’re not building on the relationships you currently have and, as Jennifer puts, it “knocking their sox off with your service,” you’re missing out on great opportunities down the road.

This is a preview of Getting Busy? Seize the Opportunity to Care For Your Clients!. Read the full post (352 words, 1 image, estimated 1:24 mins reading time)
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4 Super Fast Ways to Build Your Real Estate CRM Database

Posted on May 7, 2013 by IXACT Contact | Posted in Being a Realtor, Database, Tips

4 Ways to Grow Your Real Estate CRM Database:A REALTORS® most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets.

The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, you need to keep in touch with these contacts over time and do so in the right ways.

This is a preview of 4 Super Fast Ways to Build Your Real Estate CRM Database. Read the full post (506 words, 1 image, estimated 2:01 mins reading time)
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May I have Lousy Service, Please?

Posted on May 2, 2013 by IXACT Contact | Posted in Relationship Building, Tips

Use your CRM for Realtors to provide great customer serviceHere’s a great article by vice president of marketing for NewPoint Media Group, Rebecca Chandler, on ways you, as a real estate sales professional, can provide amazing customer service.

As you’ll read, Rebecca discusses the importance of following up with every lead and proactively calling your real estate leads and clients versus hoping they’ll call you. A great tip is to use your CRM for Realtors to a) set-up automatic prompts and reminders so you never forget to make an important phone call and b) set-up every lead on an automated drip marketing campaign so while you’re busy on the road showing homes, you’re marketing to and keeping in touch with hot leads at the same time.

This is a preview of May I have Lousy Service, Please?. Read the full post (214 words, 1 image, estimated 51 secs reading time)
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Infographic: Effective Real Estate Email Marketing

Posted on April 30, 2013 by IXACT Contact | Posted in Implementation, Infographics, Keeping In Touch, Relationship Building, Tips

Have you ever wondered how you could get involved (or more involved) with email marketing? Weary of the benefits that it’ll bring to your business?

We created the infographic, below, to answer these questions. It outlines all the components of an effective email marketing plan for REALTORS®; a monthly e-Newsletter, personalized and targeted mass emails, and drip email nurture campaigns.

Once you send out marketing emails from your real estate CRM, you can use IXACT Contact’s innovative Email Campaign Reporting funtionality to identify leads and optimize your campaigns.

This is a preview of Infographic: Effective Real Estate Email Marketing. Read the full post (243 words, 1 image, estimated 58 secs reading time)
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3 Reports in Your Real Estate Contact Management Software That Deliver Real Business Value

Posted on April 25, 2013 by IXACT Contact | Posted in Best Practices, Database, Implementation

Reports in Your Real Estate Contact Management Software That Deliver Real Business ValueIf you’re using a real estate contact management software, you’re likely aware of the importance of using the software to generate key reports. These reports help you glean important insight into your business so you can make smarter business decisions moving forward.

You may be thinking, “Which reports are the most popular? Which ones should I make sure I view on a consistent basis to make certain that I’m fully understanding all aspects of my business and maximizing the effectiveness of my business-building efforts? In this blog post, we’ll explain.

3 High Value Reports in Your Real Estate Contact Management Software

1. Original Source of Contact Summary

This is a preview of 3 Reports in Your Real Estate Contact Management Software That Deliver Real Business Value. Read the full post (409 words, 1 image, estimated 1:38 mins reading time)
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Great Experiences Trump All in Pursuit of Client Loyalty

Posted on April 23, 2013 by IXACT Contact | Posted in Being a Realtor, Best Practices

Take Austin's advice and use your real estate contact management software to provide your clients with a great experienceToday we’re re-blogging an article in Inman News written by Austin Allison, CEO of dotloop. We like the article because it’s very in-line with what we tell people here at IXACT Contact every day: relationships are everything and you need to focus on strengthening those relationships and providing your existing clients with a top-notch experience.

Austin says that “…great experiences are the best way to grow a business” and as we’ve seen with the most successful businesses, you need to focus on connecting personally with your clients so you can keep them for life.

This is a preview of Great Experiences Trump All in Pursuit of Client Loyalty. Read the full post (202 words, 1 image, estimated 48 secs reading time)
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Why You Should Be Planting the “Referral Seed”

Posted on April 18, 2013 by IXACT Contact | Posted in Best Practices

Use your real estate CRM to get real estate referralsThere is a myth among many REALTORS® that clients will recommend you to friends and colleagues if they are happy with your services. “Why wouldn’t they give me a referral?” a real estate agent might ask. “I did a great job for them! I’ve been keeping in touch thanks to my real estate CRM.”

Unfortunately, it just doesn’t work that way.

A recent survey in a similar industry (financial planning) showed that the majority of clients do not proactively recommend their advisors — even though they are happy with the service they receive. The reason? They didn’t know their advisor wanted any referrals.

This is a preview of Why You Should Be Planting the “Referral Seed”. Read the full post (380 words, 1 image, estimated 1:31 mins reading time)
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