5 Tips for Building Lifelong Relationships in Real Estate

Posted on May 17, 2012 by IXACT Contact | Posted in Being a Realtor, Best Practices, Communications, Relationship Building, Tips

Building lifelong relationships and loyalty in real estateToday’s blog post is written by a guest author that we’re very fortunate to have contribute to our blog. The article below is by Barbara Gifford who is the Northern Regional Manager of REVStaffing. REVStaffing is one of the leading real estate virtual assistance companies in North America and Barbara has been supporting many of the top performing Realtors in Canada and the United States for over seven years. She specializes in real estate relationship-building and online marketing.

This is a preview of 5 Tips for Building Lifelong Relationships in Real Estate. Read the full post (906 words, 1 image, estimated 3:37 mins reading time)
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Tapping Your SOI for More Referrals in Real Estate

Posted on May 15, 2012 by IXACT Contact | Posted in Being a Realtor, Best Practices, Communications, Follow-Up, Implementation, Tips

Your sphere of influence (SOI) is a good source of referrals in real estateNeed more referrals in your real estate sales career? Tap your “Sphere of Influence” (SOI).

Your Personal Circle is made up of those friends, relatives, former co-workers and acquaintances who may be willing to recommend your services to their friends, relatives and acquaintances.

What makes your SOI such a great referral source?

Most of the people in this group are homeowners. According to research, most homeowners know three to five people each year who will move. If there are 25 people in your Sphere of Influence, you could potentially gain 75 to 125 referrals per year!

This is a preview of Tapping Your SOI for More Referrals in Real Estate. Read the full post (407 words, 1 image, estimated 1:38 mins reading time)
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How Real Estate Success Stories Will Win You New Clients

Posted on May 10, 2012 by IXACT Contact | Posted in Being a Realtor, Best Practices, Case Studies, Communications, Realtor Stories, Relationship Building, Tips

Real estate success stories are an important part of any real estate marketing programReal estate success stories are among the most persuasive elements of a real estate marketing program. People may forget the details of your credentials, such as years of experience or list/sold statistics, but your past real estate successes will stick.

You may have testimonials and real estate success stories already featured on your website and in your real estate marketing materials. But you should also have a repertoire of success stories ready to communicate verbally when meeting with real estate leads and prospects.

Putting Past Real Estate Successes to Good Use

Let’s say, for example, that during a listing presentation a client asks:

This is a preview of How Real Estate Success Stories Will Win You New Clients. Read the full post (462 words, 1 image, estimated 1:51 mins reading time)
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Real Estate Contact Management 101: The Most Important Five Minutes of Your Day

Posted on May 8, 2012 by IXACT Contact | Posted in Best Practices, Keeping In Touch, Relationship Building, Tips

Spend your time wisely if you want to master real estate contact management and get more referralsWhat are the most important five minutes of your day? Is it promptly returning a client’s phone call? Sending out a real estate marketing email? Following up on a hot new real estate lead or referral?

Of course, all these activities are important because they are directly related to building your business, income and future.

But there is another activity that some REALTORS® don’t take as seriously. That’s unfortunate because it is just as vital to building a solid business as all the others — perhaps even more.

Let us give you a clue. The activity is real estate contact management related.

This is a preview of Real Estate Contact Management 101: The Most Important Five Minutes of Your Day. Read the full post (408 words, 1 image, estimated 1:38 mins reading time)
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The Secret Formula for Achieving Every Real Estate Goal You Set For Yourself

Posted on May 3, 2012 by IXACT Contact | Posted in Being a Realtor, Best Practices, Tips

Achieve your real estate sales goalsYou don’t need to be reminded of the importance of setting goals. It’s critical to achieving the dreams you have for your real estate sales business.

However, many REALTORS® make the mistake of writing down their goals, and then sitting back and relaxing – as if they’re done for the day!

That’s a recipe for failure. As motivational guru Tony Robbins often says, “Never leave the scene of a goal without first making a plan to achieve it.” Otherwise, your chances of success are very slim.

This is a preview of The Secret Formula for Achieving Every Real Estate Goal You Set For Yourself. Read the full post (425 words, 1 image, estimated 1:42 mins reading time)
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Are All REALTORS® Really #1? Differentiate Your Real Estate Marketing

Posted on May 1, 2012 by IXACT Contact | Posted in Being a Realtor, Best Practices, Communications, Implementation, Relationship Building, Tips

Do more than just say you're #1. Differentiate yourself and your real estate marketing from the competitionLook around you. It’s likely that you’ll see some type of billboard or ad with a REALTOR®’s face on it. But have you noticed that Realtors seem to sell themselves in the same way? “I’m the best!,” “I’m #1,” “I’ve won 10 awards!”

So the question is, how do you differentiate yourself and your services? How do you set apart your real estate marketing from that of your competition?

When all agents are essentially saying the same thing (that they’re the “best” or “top performing”), you need to take another, more effective approach.

This is a preview of Are All REALTORS® Really #1? Differentiate Your Real Estate Marketing. Read the full post (530 words, 1 image, estimated 2:07 mins reading time)
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Plant the Real Estate “Referral Seed”

Posted on April 26, 2012 by IXACT Contact | Posted in Best Practices, Communications, Implementation, Keeping In Touch, Relationship Building, Tips

In real estate sales, it's important to let clients know how much you value referrals. We'll discuss how you can plant the "Referral Seed." When you see a Doctor or Lawyer who has “By Referral Only” on the office door, what is your impression?

Probably that he or she is exclusive, an expert, in demand, and respected by clients and colleagues alike – a highly successful professional.

The psychology is simple.

People believe – for good reason – that if you get referrals, then not only must you be good at what you do, you also must work hard and make the extra effort required to fully satisfy your clients.

There is a mystique that surrounds professionals who build their businesses on referrals.

This is a preview of Plant the Real Estate “Referral Seed”. Read the full post (504 words, 1 image, estimated 2:01 mins reading time)
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Real Estate Marketing Idea: Schedule a Homeowner’s Check-Up with Past Clients

Posted on April 24, 2012 by IXACT Contact | Posted in Best Practices, Communications, Keeping In Touch, Relationship Building, Tips

Schedule a real estate Homeowner's Check-Up as a way to keep in touch with clientsWe highly recommend that you personally visit your best clients once a year as a way to keep in touch with everyone in your real estate contact management database.

And you should know that keeping in touch with your sphere of influence (SOI) will help you build your referral and repeat business.

One way to arrange a visit with a past client is by conducting an annual Homeowner’s Check-Up. Conducting an annual Homeowner’s Check-Up is a great real estate marketing idea.

However, it’s not always easy to get a client to agree to one.

This is a preview of Real Estate Marketing Idea: Schedule a Homeowner’s Check-Up with Past Clients. Read the full post (422 words, 1 image, estimated 1:41 mins reading time)
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Accelerate Your Real Estate Marketing with A/B Testing

Posted on April 19, 2012 by IXACT Contact | Posted in Best Practices, Communications, Tips

Accelerate your real estate marketing with A/B testingA/B testing should be an important part of any agent’s real estate marketing arsenal.

In this article, we’ll discuss A/B testing as it relates to email marketing campaigns.

Take Your Real Estate Marketing to the Next Level

If you’re serious about taking your real estate marketing to the next level, you’ll want to A/B split test your emails.

The process of continually testing, tweaking, and modifying your emails is what will lead to tremendously positive success with your email marketing campaigns.

You need to pinpoint the right message that resonates with your real estate leads, clients, or whoever your sending your email to.

This is a preview of Accelerate Your Real Estate Marketing with A/B Testing. Read the full post (391 words, 1 image, estimated 1:34 mins reading time)
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Make Your Real Estate Newsletters an Invited Guest

Posted on April 17, 2012 by IXACT Contact | Posted in Best Practices, Communications, Tips

Real Estate Newsletters are central to real estate email marketing successSay a REALTOR® completes a transaction. The client is pleased with the services, the price for which the house sold, the quality of the home purchased, etc.

Then, a month later, the client receives a real estate e-Newsletter that the Realtor has sent through their real estate contact management software. Even though the publication is professionally designed and written — packed with valuable information — the client does not read it.

Why? Most likely the client didn’t know they were going to receive the e-Newsletter in the first place. 

It’s uninvited. 

This is a preview of Make Your Real Estate Newsletters an Invited Guest. Read the full post (388 words, 1 image, estimated 1:33 mins reading time)
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