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New to Real Estate? 5 Great Ideas to Let People Know


Real estate contact management ideasToday’s blog post is by leading real estate sales coach, IXACT Contact partner, and author of “Sell with Soul,” Jennifer Allan-Hagedorn. Enjoy:

Please, please, please! Can we do away, once and for all, with the dorky new agent announcement card, letter or whatever else that agents use to announce their exciting venture into real estate??!!

Here’s a typical letter:
“Dear Friend, I’m pleased to announce…blah, blah, blah…my company is great…blah, blah, blah…I promise to provide the highest level of service…blah, blah, blah…please send me referrals. Love, Me”

Nice, but so what?

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How to Get More Referrals from Your Real Estate CRM Database


Get more referrals from your real estate databaseWant more referrals? Well, there may be more opportunity for referrals than you ever imagined right under your nose.

The key is to focus in on yo
ur “personal circle;” friends, family, and acquaintances who may be willing to recommend you to others.

The average homeowner knows three to five people who will move each year. Let’s crunch the numbers a bit. Assume there are 25 people in your personal circle. If that’s the case, you could get 75 to 125 new referrals per year from the people in your real estate CRM!

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3 Ways to Express Personality in Your Real Estate Email Marketing


Real estate email marketingToday’s blog post is by leading real estate virtual assistant, Pamela Cendejas. Pamela is an IXACT Contact partner and founder of Second Self Virtual Assistance. Enjoy:

You can always tell a good author by the descriptive details of their characters.  As you read, the players come alive and you’re able to imagine how they look and what their voices sound like.  The same should be true with your email.  Your readers should be able to feel like they’re getting to know “the real” you.

Here are three simple-to-do ideas you can put into action to express your own personality in your real estate email marketing:

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What is the Best Real Estate CRM? 3 Questions to Ask


Real estate CRMWhen it comes to real estate contact management, there are three important considerations to keep in mind. In this article, I’ll discuss what to look out for when in the market for a CRM.

1. What features does it have?

Here are some of the key features you need to make sure the CRM for REALTORS® has:

Comprehensive contact management: Realtor-specific fields in the contact profile, such as mortgage details, birthdates, family members, interests, lead sources, and referrals. These fields are essential for building and maintaining lasting relationships with those in your database.

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How to Ask for a Happy Client for a Referral


Get more referrals in your real estate sales careerToday’s blog post is by leading real estate sales trainer, Bruce Keith. Bruce is an IXACT Contact partner and founder of Bruce Keith Results. Enjoy:

You should be using your CRM for REALTORS® to personally contact your past clients and centers of influence four times a year. This activity should be planned in advance and entered into your follow up system. At some point during the conversation you should ask, “Who do you know that needs my help to buy or sell a home right now?”

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3 Amazing Customer Service Tips for Real Estate Agents


Use Activity Plans in your real estate CRM to provide exceptional serviceExcellent customer service is a foundation for referrals, repeat business, trust, and loyalty in your real estate sales career. Here are three ways to ensure you’re on the right track:

1. Be a helpful resource

Are you providing value over time to your database in the form of helpful and interesting information on homeownership and real estate? There are many ways in which you can do this, such as:

  • Your real estate e-Newsletter (IXACT Contact provides you with a professionally designed and written one each month)
  • Drip marketing campaigns
  • Just Listed and Just Sold e-Cards or e-Flyers
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Top 3 Marketing Mistakes Real Estate Agents Make


Top 3 real estate email marketing mistakesAs a REALTOR®, you have to wear a lot of hats. You may have not received much training in marketing even though it’s a key component of your job. But hopefully this blog post and others on the IXACT Contact Real Estate Contact Management Blog will help you improve and master effective real estate marketing.

Here are three real estate email marketing mistakes agents often make:

1. Sending generic real estate marketing emails

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Big Money is in Big Follow-Up


Check out the video below by real estate coach and IXACT Contact partner, Richard Robbins. In the video, you’ll learn the power of effective and consistent follow up illustrated by a story Richard tells of one of his clients.

Our VP of Sales and Marketing, Rich Gaasenbeek, is a big believer in lead nurturing and as a company, IXACT Contact practices what we preach. We assign all our leads to a custom 15-week lead nurture campaign that we created in our own database. And our conversion rate to customers is over 25%!

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How Healthy is Your Real Estate Contact Management Database?


Real estate contact management databaseUpdating and maintaining your real estate database regularly is an important best practice. A good agent will do a check-up on other aspects of their business and their database shouldn’t be an exception.

A healthy (or unhealthy) real estate contact management database has a direct impact on how effective your marketing and keep in touch efforts are. According to The Referral & Repeat Marketing Book, “The number one reason that most agents are not successful with Referral & Repeat Marketing is that they fail to adequately maintain their databases.”

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IXACT Contact Launches Online User Forum!


Real estate CRM user forumWith our brand new user forum, our customers can now:

  • Get tips and ideas from other IXACT Contact users.
  • Ask other users questions and seek their advice.
  • Reach out to our Customer Support Team.
  • Provide us with suggestions on future enhancements.

The forum can be easily accessed in just a few clicks via the REALTOR® CRM’s Help area. Some of the features include the ability for users to:

  • Start their own topics, polls, and surveys.
  • Post images and videos.
  • Tag threads with keywords so the thread can be easily searched and located in the future.
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