Email Marketing Best Practices: Tips for Real Estate Agents


real estate email marketingIsn’t it incredible the way email has changed how REALTORS® can communicate with key contacts such as past clients and hot prospects? The flexibility and convenience is astounding. I can hardly remember what life was like before!

The power of email does more than help you keep in touch with your college friends. It’s a game-changer when it comes to your real estate marketing strategy, empowering you to grow your business with less effort than ever before.

If you’re already a savvy Realtor who understands the importance of keeping in touch with your contacts on a regular basis, are you following best practices for real estate email marketing?… Read the rest

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Real Estate Branding Ideas


real estate branding ideasIf you’re like the many other real estate professionals we communicate with regularly, you’re responsible for everything from your lead generation to marketing to paperwork and more.  As an entrepreneur you aren’t just part of a brand are your brand and that means balancing a hectic schedule.

Realty Times recently published an article on how REALTORS® can build their brand and I’d like to share their 5 tips here.  The good news is that many of these tips can be accomplished with the help of a powerful real estate CRM like IXACT Contact. … Read the rest

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Which Real Estate CRM is the Best for You?


best real estate CRMAs a REALTOR® this is probably a question you ask time and time again. You understand the benefits of using a CRM to manage your contacts, keep you organized and help you stay in touch, but with several to choose from, how do you identify which one is the best for you and your business?

I came across this article online from Brian Rayl at Home Value Leads where he tackles this topic by sharing the important questions real estate agents should be asking as they research CRM options. … Read the rest

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4 Ways to Fail Miserably in Real Estate (and how to avoid them!)


Real Estate MistakesThere are plenty of ways to succeed as a real estate agent, but there are 4 distinct ways to assure resounding failure! Here are the top 4 ways to flush your real estate business:

1. Refuse to prospect. If you prospect, a good number of those contacts will become qualified leads, and then, before you know it, active clients. That means work. Pesky things like listing presentations, showing houses…closings and commissions. Ugh. Nip it all in the bud by refusing to look for business.… Read the rest

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Best Real Estate Email Flyer Template


Just ListedSuppose you just landed a great new listing that you think some of your contacts would love? Go beyond just sending a generic email with a link to the MLS property listing. With IXACT Contact,  it’s simple and easy to use our just listed e-flyer template to show off any new property that has come on the market.

Check out these real estate e-flyer best practices:

  • Always use an email header: Including your customized email header is an effective branding touch and makes it easy for those who receive your message see how to connect with you.
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Three Simple Ways to Enhance Your Real Estate Marketing Plan


Real Estate MarketingAny REALTOR® will tell you that marketing plays an important role in keeping their business successful.

Whether you’re a rookie realtor looking trying to create their first marketing plan, or you’re an established agent just looking to revisit your strategy, make sure you go beyond the basics.

Here are three simple ways you can enhance your real estate marketing plan:

1. Keep Your Contacts Organized
Before you get too deep into mapping out your real estate marketing plan, make sure your contacts are organized in one central location.… Read the rest

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Top Real Estate CRM Myths – Debunked!


CRM MythYou have a lot on your plate. In fact, REALTORS® are notorious for their hectic schedules and constant task-juggling. No wonder you haven’t had the time to investigate the truth about CRMs, you’re still trying to get through your email inbox!

Never fear, to save you time, we’ve compiled a list of the most common misconceptions surrounding CRMs.  This quick read will help you get wise to these 4 myths and discover how IXACT Contact will reveal the truth for your business.… Read the rest

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4 Steps for Past Clients & Centers of Influence


Bruce KeithRecently, one of IXACT Contact partners, Bruce Keith, shared a blog post outlining 4 steps for REALTORS® to take with past clients & centers of influence.  His post highlights what a powerful asset your past clients are to your business for generating referrals and leads. I especially like what Bruce has to say in his Action Steps, offering Realtors specific actions you can take to avoid common errors and maximize referrals.  Many of Bruce’s Action Steps can actually be carried out more quickly and easily by leveraging the power of a real estate CRM like IXACT Contact. … Read the rest

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Three Real Estate Relationship Building Mistakes to Avoid


Get a real estate contact management system to prevent lost businessRelationships are key to any successful real estate business. While you know you need to take the time to build a report with every client, putting that truth into practice isn’t always so easy. REALTORS® have busy, hectic schedules and are often juggling multiple buyers and sellers at once. They also have to constantly consider nurturing the relationships of those they’ve worked with in the past, as well as new clients and referrals.

While there isn’t an exact science to building better relationships, here are three real estate relationship building mistakes to avoid, no matter how crazy your schedule may be:

1.) Having a delayed reaction.Read the rest

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Top 7 Real Estate Books You Should Read


Businesswoman with stack of booksThe real estate industry is constantly evolving. However, there are a number of basic principles, tips and tricks that remain true regardless of current trends or conditions. Whether you’re looking to bush up on some basic skills, or need advice on how to better organize your real estate business or your sales techniques, there are a number of helpful books that can provide powerful insights.

Here are our top seven real estate books every REALTOR® should read:

1.) Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect (Jennifer Allan Hagedorn) Many real estate agents face unexpected challenges while embarking on their career and building their network. … Read the rest

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