What Do Past Real Estate Clients Want?


past real estate clientsToday I’m sharing a blog with you from Morris Marketing Group.  They share some valuable information about what your past clients crave from you as their REALTOR.

It’s pretty easy to figure out what clients want from you during a transaction. They want you to help them buy or sell a home quickly, get the best possible deal, and make the entire process go smoothly. But what do past clients want from you in the months and years after a transaction?Read the rest

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Benefits of a Real Estate CRM


real estate crmI’m always shocked when a REALTOR confesses that they don’t use a real estate CRM.  Don’t they know how much easier their day-to-day tasks would be if they used the right tools?

Having the right real estate contact management system can help you merge your real estate marketing efforts with your business process, allowing you to focus in on both current and prospective clients in a way that is timely, relevant, personalized, and most importantly, efficient and effective.

Here are just a few ways the right CRM can help:

Create a centralized system for all your contact information

Unlike contact databases, such as those provided by Outlook and other email tools, or old fashioned address books, a real estate CRM allows you to hold both your current and prospective client information all in one place, making it easily accessible from anywhere, even on-the-go.… Read the rest

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How to Earn Trust from Your Real Estate Clients


trustworthy realtorBuying or selling a home is one of the biggest decisions most people make in their lives.  The process can be emotional, stressful, and exciting for your real estate clients.  Not only are prospects seeking a knowledgeable REALTOR® to help them make the best decision, they’re seeking someone they can trust with their future.

If a real estate agent comes across as ethical and authentic they gain the confidence of their prospects, leading to more referrals and repeat business.  Unfortunately, if the prospect views their potential Realtor as dishonest or misleading, it can damage the relationship and even the Realtor’s reputation.… Read the rest

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Best Way to Get Qualified Real Estate Leads


Real-Estate-LeadsFor most real estate agents, the hunt for qualified leads is ongoing.  The right real estate CRM can help you organize your contacts. But did you know it can also help you better recognize qualified leads for REALTORS®?

By understanding what makes a qualified lead and what doesn’t, you’ll save time and money going after new contacts that have the greatest chance of moving from prospective client to active client.

Email Campaign Reporting

When you take the time to create email campaigns, you want to know how they’re performing.… Read the rest

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7 Steps to Becoming an Unstoppable REALTOR


I’m excited to share this terrific real estate infographic with you.  It was created by Brian Buffini, who consistently produces insightful content for REALTORS.  Check it out:

Unstoppable Real Estate Agent

 

So you’ve read the tips on how to be unstoppable, but maybe you’re wondering what tools you can use to turn these into action steps.  The right real estate CRM will save you time and keep you organized, allowing you to focus on maintaining a postive attitude and overcoming challenges.

Take IXACT Contact for a 5 week FREE Trial and experience what it’s like to be unstoppable!… Read the rest

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Customer Service Mistakes REALTORS Make


real estate mistakesOn any given day, a real estate agent has a thousand tasks on the go.  Between your listing presentations, open houses, contract drafts and phone calls, it can be easy to lose focus on the kind of service you’re offering your clients.

I’ve said it before and I’ll say it again – real estate is about relationships.  You’re assisting people with one of the biggest decisions in their life.  Clients may be anxious, overwhelmed, and full of questions.  In order to have a positive experience that results in repeat business, you need to offer the best possible customer service as their REALTOR®.… Read the rest

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The Power of a Real Estate CRM – Why Making Multiple Contacts Matters!


real estate keep in touchAs a real estate professional, you spend considerable money on marketing solutions. It may be tempting, especially for newer agents, to forgo a customer relationship management system. But this isn’t feasible long-term, and manual follow-up won’t give you the same results! Here’s why having a robust real estate CRM is one of the best moves you can make for your business!

1. Multiple contacts. In recent years, Microsoft conducted a marketing study that examined the ratio of customer “touch” to sales.… Read the rest

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Want More Real Estate Referrals? Pay it Forward


real estate referralToday I’m bringing you a post from Will Caldwell that was originally posted on Inman.  If you’re a regular reader of this blog, you know we discuss real estate referrals regularly.  I really enjoyed the way Will empasized a “pay it forward” attitude towards referrals.  Enjoy the article!

Will writes:

Let’s be honest, we all love referrals. They are often the best source of business, leads and customers. Knowing that someone else took the liberty to recommend you speaks volumes.… Read the rest

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Do’s and Don’ts of Real Estate Drip Campaigns


real estate drip emailDrip email campaigns are one of the most powerful tools in a real estate agent’s toolkit.  These handy marketing emails help you stay in touch with your prospects and past clients on a regular basis while the automation component saves you a lot of time and energy.

Sending out a well-timed relevant email message is a powerful way to remind your real estate prospects of who you are and how you can help them.  The messages establish you as a leader in all things related to home ownership and they ensure that your entire database has easy access your contact information.… Read the rest

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5 Great Sales Tips from Steve Jobs


real estate sales tipsHere are 5 great Sales Tips from Steve Jobs that I know you will enjoy:
 
1. Do not compete on price compete on value… Consider the way retailers like Costco operates. Almost everything is discounted from the competition. Their televisions are sold primarily based on price. Very few purchasers spend time checking out the various features offered by the manufacturers – the lowest price is the main buying criteria. Now translate that concept into you having a listing agreement signed at full commission.Read the rest

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