4 Ways to Secure Your Value as a Real Estate Agent

real estate valueToday I’m sharing a blog written by Kellie Tinnin for Inman.  Offering value is an important part of real estate sales, but can be tricky to keep in mind in the midst of a hectic schedule.  I love the way Kellie breaks this post down into 4 key steps to help you secure value as a REALTOR and stand out to prospects.

Kellie writes:

How do you create value that resonates with clients and consumers in an industry that is constantly flooded with information, hype and, sometimes, bad press?… Read the rest

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How to Breathe New Life into Old Real Estate Leads

reviving real estate leadsReal estate leads are extremely valuable. Leads that turn into prospects, then clients, then closed clients are especially valuable. But what about those leads that don’t turn into anything? Are they a dead end? Should they just be thrown away?

Not so fast. Old real estate leads are still important, they just need some encouragement. They may need a little help moving through the process. They need some extra attention.

That’s where lead nurturing comes into play. Not every single lead may be interested in buying or selling their home today, but that doesn’t make them less viable.… Read the rest

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I Can’t Believe This is Happening to Me!

Dream Big in Real EstateEver have one of those weeks where “the sky is falling” and nothing seems to go right? Sometimes no matter what you do the chips don’t fall your way. That hot new listing you were hoping for signs up with a competitor, your best buyer lead decides to put things off for six months, even your car turns against you and breaks down on the way to work! It happens… these are the things that seemingly are sent to test us.… Read the rest

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Common Misconceptions about Real Estate Contact Management

real estate crm misconceptionYou may have heard some things through the grapevine about real estate contact management. Maybe some of what you’ve heard is contradictory or confusing and you aren’t sure what to believe. Either way, there are certain misconceptions about real estate contact management that need to be cleared up.

We’re here to do just that. Let’s start:

Misconception: Having a CRM is more work than it’s worth.

Truth: You may be intimidated about the initial set up process for a CRM. Sure, setup can seem daunting, but with the right team by your side, it can be a breeze.… Read the rest

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Effective Email Marketing for Real Estate Sales Reps

real estate email marketingThis post first appeared on REM Online. See the original article here.

Most sales reps know that one of the keys to long-term success is to keep in touch with prospects and past clients.  But when you’re pulled in a thousand different directions, keep-in-touch marketing can be one of the first things to suffer.  Email marketing to the rescue!

Recent studies continue to prove that email is one of the most powerful and cost-effective marketing strategies available, with a far higher ROI than media darlings such as social media marketing.… Read the rest

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How to Motivate Yourself in Minutes [VIDEO]

real estate motivationToday on the blog, I’m sharing a video from real estate coach and IXACT Contact partner Richard Robbins.

Many individuals struggle to stay motivated and focused, especially in their careers.  In this short video, Richard gives some insight on how positive thinking can recharge your real estate career, along with 3 tips you can try to get more motivated.

Positive thinking and good habits are a big part of staying motivated in your real estate career.  Build good habits and get better organized with IXACT Contact real estate CRM.  … Read the rest

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How Do You Increase Business Productivity in Real Estate?

real estate productivityTime management can be a challenge for any professional, and even more so if you’re a REALTOR® who is responsible for managing your own tasks, due dates, appointments, and relationships.  Increasing business productivity as a real estate agent will help you accomplish more during working hours, which can help you relax and enjoy your free time with friends and family.

Do you work from a home office?  It takes a special kind of discipline to focus when you’re working from your home.… Read the rest

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Things Always Even Out

real estateAmazing but True… when things aren’t going your way do you ever think that “the gods have conspired against me”? Ever wonder when two or three disappointing things happen in a row that “I feel ‘ snake bit’ or maybe I’m just unlucky”?

The fact is, in the long haul – things always even out. When you have a streak of misfortune, you can expect an equally exciting streak of good fortune in the very near future.… Read the rest

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Make a Lasting Impression at Listing Appointments

real estate listing presentation

Today I’m sharing a post with you from Heather Sittig Jackson on Inman.  Listing appointments are an important part of your life as a REALTOR, and I love Heather’s tips on how to make a lasting impression at these important presentations.

Heather writes:

Making a great impression at a listing appointment isn’t just about sharing your successful track record and providing a thoughtful comparable analysis. It’s also about showing the seller that you are an expert whom they can rely on to make their sale as fruitful and stress-free as possible.Read the rest

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