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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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The key is to focus in on yo
ur “personal circle;” friends, family, and acquaintances who may be willing to recommend you to others.
The average homeowner knows three to five people who will move each year. Let’s crunch the numbers a bit. Assume there are 25 people in your personal circle. If that’s the case, you could get 75 to 125 new referrals per year from the people in your real estate CRM!
Today’s blog post is by leading real estate virtual assistant, Pamela Cendejas. Pamela is an IXACT Contact partner and founder of Second Self Virtual Assistance. Enjoy:
You can always tell a good author by the descriptive details of their characters. As you read, the players come alive and you’re able to imagine how they look and what their voices sound like. The same should be true with your email. Your readers should be able to feel like they’re getting to know “the real” you.
Here are three simple-to-do ideas you can put into action to express your own personality in your real estate email marketing:
Today’s blog post is by leading real estate sales trainer, Bruce Keith. Bruce is an IXACT Contact partner and founder of Bruce Keith Results. Enjoy:
You should be using your CRM for REALTORS® to personally contact your past clients and centers of influence four times a year. This activity should be planned in advance and entered into your follow up system. At some point during the conversation you should ask, “Who do you know that needs my help to buy or sell a home right now?”
Check out the video below by real estate coach and IXACT Contact partner, Richard Robbins. In the video, you’ll learn the power of effective and consistent follow up illustrated by a story Richard tells of one of his clients.
Our VP of Sales and Marketing, Rich Gaasenbeek, is a big believer in lead nurturing and as a company, IXACT Contact practices what we preach. We assign all our leads to a custom 15-week lead nurture campaign that we created in our own database. And our conversion rate to customers is over 25%!
Updating and maintaining your real estate database regularly is an important best practice. A good agent will do a check-up on other aspects of their business and their database shouldn’t be an exception.
A healthy (or unhealthy) real estate contact management database has a direct impact on how effective your marketing and keep in touch efforts are. According to The Referral & Repeat Marketing Book, “The number one reason that most agents are not successful with Referral & Repeat Marketing is that they fail to adequately maintain their databases.”