Unsure of the difference between a generic CRM and a real estate CRM?
Think all CRMs are created equal?
Why a Real Estate CRM is so Important
Let’s face it, there are a lot of CRM options out there. But not all of them are created equal, especially when thinking about the unique needs of REALTORS®. Real estate agents need a system specifically designed for them; they need a real estate CRM, not just a general-purpose one.
IXACT Contact real estate CRM just released three new features that are designed to help save you time and get more organized than ever before.
Here are the three new enhancements and how they benefit you:
Contact-Level Document Storage: Whereas IXACT Contact’s document storage was previously tied to transactions, now you have the ability to store documents within a contact’s profile; these documents don’t have to be transaction related but can be appraisals, contracts, floor plans, buyer agency agreements or anything else that belongs in the contact’s profile. Storing ALL documents relating to clients/prospects helps you stay organized and in control, and helps you build richer, more meaningful contact profiles.
Take this quiz to learn if you’re doing all you can to maximize the number of testimonials you get; how much do you really know about getting client testimonials? At the end of the quiz, add up your “True” answers and see how well you did! Keep in mind that a real estate CRM is essential to helping you do many of the below items.
1. I have a blurb in my signature that lets my clients and prospects know I value testimonials T/F
2. I look out for positive comments I get via email exchanges and politely ask if I can use certain comments as testimonials T/F
Today’s blog post is from IXACT Contact partner and author of “Sell with Soul,” Jennifer Allan-Hagedorn. It’s a good article because it highlights the fact that there are many things we could be doing, or events we could be attending, that we simply don’t do or attend. But if you take a step back and think about it, it may be very worthwhile for you to do so. For instance, you may not want to go with your friend to that tradeshow she’s wanted to go to, but, who knows, you might just score your next client from it!
In this article we’ll discuss three signs that indicate you really “know what you’re doing” when it comes to effective real estate contact management. So if you’re wondering if you can improve in this area, or are just curious to see how we’ll you’re currently doing, read on.
1. You manage all of your client and prospect information in one centralized location and slowly gather more information about your contacts over time.
REALTORS® that excel in contact management don’t have data scattered in different places. Instead, they manage their information from one centralized area and understand that their real estate database is their most valuable business asset. In fact, it’s the only “tangible” asset agents have.
We thought we’d mix it up today and provide you with a video blog post. Check out this video by leading real estate trainer Tom Ferry. Like us, he is a big proponent of taking a multi-channel approach to communications, which means keeping in touch with your sphere in a variety of ways, such as direct mail, phone calls, and email. Be sure to use your CRM for REALTORS® to schedule your keep in touch calls, and send your direct mail and emails, including the Just Sold cards Tom mentions.
Today we’re re-blogging an article from Placester on the importance of relationship-building and tips agents can put into practice. There are three key points in this article that are worth bringing to the forefront:
1. It’s vital to keep the relationships you’ve built. We love this quote: “Each contact you make has a value, and each customer has a lifetime value. Lose contact with your prospects, leads and customers, and you’ll be squandering your greatest asset.” It’s so true. Remember, it costs five times less money, time, and energy to retain a client than to acquire a new one.
This is a great article by Victor Lund of the WAV Group. Some in the industry obsess about web leads and online marketing. Others know a little bit about it and are worried that they should be doing more. The takeaway from this article is that, as Lund so rightly puts it, “…Nobody should build a business plan around building a successful real estate business based on online leads and lead conversion. Companies should be built around CRM solutions that keep real estate agents focused on customer list building, customer relationship building, and direct marketing.”
Right now, you can win 10,000 free mass emails from IXACT Contact real estate CRM by simply going to our Twitter page and retweeting out our offer here. If at least twenty people retweet our offer, each person who participated will win the 10,000 free mass emails!