How to be a Memorable Realtor


memorable realtorReal estate agents do their best to present a professional, successful image. In fact, there’s such a uniform effort to appear like a successful agent, who belongs to a successful company, that most agent branding and marketing looks the same to the consumer.

In NAR’s Profile of Home Buyers and Sellers, only 3% of consumers chose an agent because of their company affiliation, or brand. There is plenty of opportunity to capture leads and win new business, if you can stand apart from the crowd!… Read the rest

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The 7 Deadly Sins of Real Estate Referral Marketing


referral.marketing.sinsLike most real estate agents, you likely have a busy schedule – more hectic, in fact than most other independent professionals. You have a lot of balls in the air. You’re juggling meetings, hosting open houses, fielding offers, making phone calls, and plowing through paperwork.  It’s very easy to miss something and inadvertently create roadblocks to your own success without realizing it.

Referrals are one of the most valuable assets to your real estate business. They are high-quality leads that often lead to sales.… Read the rest

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Real Estate Prospecting Ideas


real estate prospecting ideasDoes the very thought of real estate prospecting make you shudder? If so, you aren’t alone. For many REALTORS® prospecting is a necessary evil, one that is all too easy to postpone and drop to the bottom of your to do list.

Yet the majority of real estate professionals are hungry for more quality leads, more of those truly motivated buyers and sellers.  Real estate prospecting is one of the best ways to generate more real estate leads.  It can be time consuming, but it’s an exciting endeavor!  … Read the rest

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[VIDEO] The #1 Secret to Doubling Your Referral Business


real estate referralsThere’s always something valuable to learn from a real estate pro, and Richard Robbins is one of the best! Today I’m happy to share this smart video with you from Richard about how to increase your referral business.

It’s no secret that the foundation of any great business must be built on strong repeat and referral business. The real secret is in implementing a system that will generate a predictable stream of high quality referrals for your business each and every year.… Read the rest

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Infographic: Top 17 Real Estate Influencers You Should Follow on Twitter


real estate twitterHere at IXACT Contact, we understand the importance of keeping up with the ever-changing real estate marketing landscape. There are a multitude of ways to do this – but one of our favorites is thought leadership.

There are countless real estate marketers, agents, brokers and business owners who share their unique knowledge and innovations with the world. Where do they share it? For many, it all takes place online. Tapping into the knowledge of these individual is the perfect way to keep learning.… Read the rest

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What is Real Estate Drip Email Marketing?


drip email marketingWhile a dripping faucet may be a hassle in the kitchen, drip marketing is actually a wonderful thing for your real estate business! Do you keep in touch with your database on a regular basis, reminding your contacts that you’re available when they’re ready to buy or sell a home?  One of the easiest and most effective ways to keep in touch and build relationships with your leads is through drip email marketing (also known as Email Activity Plans).

What is Drip Marketing?

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Ask an Expert: Why Use a Cloud Based Real Estate CRM?


cloud based CRMToday I’m happy to bring some insight to you from IXACT Contact partner and real estate expert Jennifer Allan-Hagedorn.  She fields questions from REALTORS® on a regular basis, and during a recent webinar, she was asked this question by an agent.  It might be something that’s been on your mind too, so read on to hear what Jennifer has to say about how to stay organized as a person who likes to keep things in paper and hard copy form but it drawn to cloud based software.… Read the rest

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Do Realtors Over-Work Themselves?


overworked realtorIn the competitive world of real estate sales, real estate professionals work days, nights and weekends, making themselves available to clients virtually around the clock. But there is a high price to be paid for overwork, according to studies reported by Scientific American.

Without adequate downtime, the human brain loses cognitive power, resulting in poor memory and reduced reasoning skills. In short, you’ll become prone to confusion and making mistakes. Simple tasks will take longer than they should. Productivity suffers as fatigue sets in.… Read the rest

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How to be Successful in Real Estate Sales


Real-estate-sales-successWhen you first embarked on your career in real estate, you probably knew it wasn’t like other professions. Varied hours, quirky clients and a vast depth of required knowledge are just a few of the factors that play into your daily routine.  In a career where interpersonal skills are vital and self-motivation can determine your success, how do you stay inspired and ensure you are making the most of every lead?

I’ve been researching some of the habits of highly successful REALTORS® and I think these tips are a great start for helping you get focused, stay motivated and drive more commissions in your real estate business. … Read the rest

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Blog Roundup: Best Real Estate Posts


best real estate blog2015 is well underway and the beginning of the year is often when REALTORS strive to get organized and prepare for the upcoming Spring season.  Maybe you’ve been so busy researching the best real estate CRM for your business and organizing your office that you’ve missed out on some of the best blog posts of the year so far.

To keep you in the loop, we’ve rounded up the best real estate blog posts of 2015 so far.

1. Who is My Real Estate Sphere of Influence? 

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