Three Real Estate Relationship Building Mistakes to Avoid


Get a real estate contact management system to prevent lost businessRelationships are key to any successful real estate business. While you know you need to take the time to build a report with every client, putting that truth into practice isn’t always so easy. REALTORS® have busy, hectic schedules and are often juggling multiple buyers and sellers at once. They also have to constantly consider nurturing the relationships of those they’ve worked with in the past, as well as new clients and referrals.

While there isn’t an exact science to building better relationships, here are three real estate relationship building mistakes to avoid, no matter how crazy your schedule may be:

1.) Having a delayed reaction.Read the rest

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Top 7 Real Estate Books You Should Read


Businesswoman with stack of booksThe real estate industry is constantly evolving. However, there are a number of basic principles, tips and tricks that remain true regardless of current trends or conditions. Whether you’re looking to bush up on some basic skills, or need advice on how to better organize your real estate business or your sales techniques, there are a number of helpful books that can provide powerful insights.

Here are our top seven real estate books every REALTOR® should read:

1.) Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect (Jennifer Allan Hagedorn) Many real estate agents face unexpected challenges while embarking on their career and building their network. … Read the rest

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Real Estate Email Marketing: Deciphering the Data


Making sense of email statisticsEmail marketing campaigns are a great way for REALTORS® to stay in touch with their clients. But do you know how your campaigns are performing? More importantly, do you know how to use that data to further enhance the performance of your current efforts?

Deciphering the data behind a real estate email marketing campaign isn’t difficult. Just by understanding the potential the statistics your email sending platform can provide, you can uncover easy opportunities for enhancing your current efforts.

Here are some key email marketing data points and how you can best use them:

  • Total Opens: Do you notice that certain emails generate higher open rates than others?
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Real Estate Website Best Practices


Real estate marketing toolsNearly 90% of home buyers search online during the home buying process. Not only are they using the internet for their next home, but to find a REALTOR® who has experience buying or selling their particular type of home. Many real estate agents understand that having a strong web presence is important, but don’t often know where to start.

Here are the top 5 elements to consider when building out your real estate website:

 

1. Consider your brand. A website often serves as a visual representation of your brand, so be mindful of the voice, tone and images you elect.… Read the rest

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Email Marketing: Use Your CRM for REALTORS ® to Get Relevant and Personal


Are you making these key real estate email marketing mistakes?If you’ve written off email marketing as being ineffective, you may want to think again. Email is one way you can stay in touch with your real estate database and remain “top of mind,” quickly and easily. It’s much more cost effective than many other marketing channels, such as direct mail and print advertising, and much of it can be automated. Studies have shown that people 1) want to receive email from individuals and companies they’re interested in, 2) use email to share information, and 3) check email every single day.… Read the rest

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Why Use a Cloud Real Estate CRM?


Provide better service to your clients with a CRM for RealtorsThere are a multitude of concrete business benefits to moving your business to the cloud. If you’re looking to save time, cut costs, and run a more efficient and productive business overall, you want to make sure you’re using a CRM for REALTORS® that’s cloud-based (also sometimes referred to as web-based).

Here are the top 3 reasons for using a cloud real estate CRM:

  • Data security

If you care about protecting your data to the highest degree, you’ll want a cloud-based CRM.… Read the rest

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The 3 Things All REALTORS® Need to Be Doing to Grow Their Business


real estate contact management best practice

You may feel a bit overwhelmed with all the advice you get about what you should or shouldn’t be doing for your business. Maybe you can only implement a few changes and need to figure out which are the really important ones to focus on and which ones you can put on the backburner for the time being. In this post I’ll discuss three big points to think about. Each one will greatly affect your overall business success.

1. Focus on retention more than acquisition

It costs five times less money and energy to retain an existing client than to acquire a new one.… Read the rest

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Save Time with a Real Estate CRM [Video]


Check out the video below where renowned real estate trainer, Chris Leader of Leader’s Edge Training, sits down with IXACT Contact’s VP of Sales and Marketing, Rich Gaasenbeek. Rich discusses how agents can use a real estate CRM to free up more time, get better organized, and build an explosive referrals and repeat business.

In this video you’ll discover:

  • Why a real estate CRM is absolutely essential to the real estate business.
  • How a REALTOR® CRM makes you work smarter, not harder.
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4 Real Estate Drip Campaigns


Real Estate Drip CampaignIn today’s blog post I’m going to outline four great real estate drip campaigns that you can use to nurture all of the leads and past clients in your database. This way, your contacts will use you for all of their real estate needs and refer you to their friends and family for years down the road.

If you’re not using real estate drip campaigns already, start by selecting an easy to use and robust real estate contact management software, like IXACT Contact, that has the campaigns I discuss in this article pre-loaded into your account.… Read the rest

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10 Simple Ways Agents Can Stay Relevant After Handing Over The Keys


The post below appeared in InmanNext last month and it’s on a topic we thought you’d be very interested in, since it’s all about effective contact management and creative ways to stay in touch. While reading the post, keep in mind that with a great real estate contact management software, you can cover most of the items on this list. You can even automate and supplement a lot of your keep in touch work with drip marketing and auto responders.… Read the rest

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