Why Outlook Shouldn’t Be Your Real Estate CRM


outlook is not a crmWalk into an office and there’s a good chance the employees are using Microsoft Outlook as their primary work email provider. And for good reason! It’s a wonderful email service; we even use it as an email provider at IXACT Contact.  However, Microsoft Outlook is not functional as a real estate CRM.

Maybe you’re considering using Microsoft Outlook for real estate contact management, or perhaps you’re already using it and have discovered that Outlook just doesn’t cut it.  A true real estate CRM is specifically designed to help you build a referrals-based business by making it easy to keep in touch with everyone in your database, build stronger relationships, and stay organized and in control of your business.… Read the rest

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Best Time Management Tips for Real Estate Agents


time management tipsToday I want to share an article with you by Melinda Goodwin for Inman.  It discusses 5 time management tips for real estate agents that will help you make the most out of your work day and help increase productivity.

One of the most common things we hear from REALTORS is that there aren’t enough hours in the day to get everything done.  These tips and action steps can help you accomplish more, reduce stress and remain focused on real estate success.  … Read the rest

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Spring Cleaning for Real Estate Contact Management


crm spring cleaningSpring is in the air and you know what that means – lots of fresh new leads looking to buy and sell homes!  The arrival of spring reminds us of new beginnings, fresh opportunities and, yes, spring cleaning.  Now I don’t know if you use this season to wash your windows or reorganize your closet, but I do know that it’s a good time for REALTORS® to re-evaluate your real estate contact management.

Although we gain more hours of sunlight in spring, it can actually feel like there are fewer hours available when you’re a busy Realtor! … Read the rest

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Powerful Statistics About Email Marketing for REALTORS®


email statisticsEarlier this year, Salesforce released their 2015 State of Marketing Report that drew insights from over 5,000 professional marketers. The survey included many statistics that are helpful for real estate professionals. We’re going to highlight the email findings:

Email marketing is growing.

  • 73% of marketers state that email marketing is core to their business.
  • 60% of marketers claim that email is a critical enabler of products and services.
  • 74% of marketers believe email produces or will produce ROI in the future.
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Digital Marketing Ideas for Real Estate Agents


real estate digital marketingDigital marketing is not just a “nice to have” strategy for real estate agents, it’s a “must have” these days!  With over 60% of prospects using Google to find and research potential REALTORS® (Properties Online, Inc.) it’s very important for real estate professionals to have an online presence in order to be found.

If the term digital marketing sounds a little technical to you, don’t worry.  It simply means sharing your brand and generating new business online.  You’re probably already doing it in some ways! … Read the rest

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4 Ways to Create and Disperse Your Unique Value Proposition


real estate unique value propsitionThis blog post originally appeared on Inman. See the original article here.

In the midst of over 2 million active real estate licensees in North America, your unique value proposition (UVP) is what makes you stand out as a real estate agent.  It distinguishes you from the rest of the crowd, and showcases how you are different, better and most able to offer the best service in the sale or purchase of a home.

Your UVP is the cornerstone of your overall marketing strategy and the key to your success as a real estate agent.… Read the rest

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How to Use Email to Reconnect with Clients


stay in touch with emailChances are, a couple of your past real estate clients have fallen through the cracks.  In the midst of current listings and closings, meetings and the rest of your life, it’s not unusual to lose track of a couple of your past clients, especially if you haven’t enlisted the help of a real estate CRM to keep you organized.

Don’t be too hard on yourself for losing touch – it’s never too late!  And with today’s tools and technology, like email, it’s easier than ever to reconnect. … Read the rest

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11 Statistics REALTORS Need to Know


Real Estate StatsThere is a lot of data available about real estate sales.  The right information can offer some valuable insight into where a REALTOR should focus their attention to avoid common challenges and mistakes.

We sifted through the stats and compiled the top 11 that you need to know. Check it out:

 

Did these stats shed some light on your business? It’s time to leverage a real estate CRM that can help you stay in touch with past clients, prospects and your Sphere of Influence (SOI).… Read the rest

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[VIDEO] Open House Tips for REALTORS®


real estate open houseI came across this terrific video from IXACT Contact partner Richard Robbins.  In the video, Richard explains that real estate agents often ask him whether open houses truly work.  His answer is full of ideas for Realtors on how you can step up your Open House game and drive more leads. Check it out!

In addition to the tips Richard mentions in the video, here are a few more ideas for how to make your next Open House a success:

  1. Send out “Just Listed” e-cards or flyers to your database, letting them know you have a property available.  
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Real Estate is About Relationships Not Just Lead Generation


real estate relationshipToday I want to share an article with you by Sunny Lake for Inman Select.  It’s a beautifully written piece emphasizing the importance of forming relationships as a real estate agent instead of only seeking anonymous leads from the web.

At IXACT Contact we often discuss the importance of building relationships, establishing your Sphere of Influence and staying in touch with your past clients.  Repeat and referral business are so valuable and achieved through what? You guessed it: relationships.… Read the rest

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