11 Statistics REALTORS Need to Know


Real Estate StatsThere is a lot of data available about real estate sales.  The right information can offer some valuable insight into where a REALTOR should focus their attention to avoid common challenges and mistakes.

We sifted through the stats and compiled the top 11 that you need to know. Check it out:

 

Did these stats shed some light on your business? It’s time to leverage a real estate CRM that can help you stay in touch with past clients, prospects and your Sphere of Influence (SOI).… Read the rest

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[VIDEO] Open House Tips for REALTORS®


real estate open houseI came across this terrific video from IXACT Contact partner Richard Robbins.  In the video, Richard explains that real estate agents often ask him whether open houses truly work.  His answer is full of ideas for Realtors on how you can step up your Open House game and drive more leads. Check it out!

In addition to the tips Richard mentions in the video, here are a few more ideas for how to make your next Open House a success:

  1. Send out “Just Listed” e-cards or flyers to your database, letting them know you have a property available.  
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Real Estate is About Relationships Not Just Lead Generation


real estate relationshipToday I want to share an article with you by Sunny Lake for Inman Select.  It’s a beautifully written piece emphasizing the importance of forming relationships as a real estate agent instead of only seeking anonymous leads from the web.

At IXACT Contact we often discuss the importance of building relationships, establishing your Sphere of Influence and staying in touch with your past clients.  Repeat and referral business are so valuable and achieved through what? You guessed it: relationships.… Read the rest

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How To Build Memorable Connections Within Your Sphere


real estate relationship buildingToday I’m thrilled to share a post with you from Tom Ferry, CEO of Tom Ferry – Your Coach, an International Coaching and Training Company.  During his 26+ years in the industry Tom has influenced over 500,000 real estate professionals to create inner and outer wealth by helping them grow a prosperous business that they love. His expert advice is valuable to real estate professionals. Enjoy!

Are you taking the time to create memorable moments with your sphere of influence?

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Real Estate Newsletter Best Practices


real estate best practiceIf you’re a regular reader of the blog, you know that I often discuss the value of keeping in touch with your real estate leads and past clients.  In an industry where business is frequently propelled by repeat and referral business, REALTORS® can’t risk losing touch without also losing out on commissions.

A survey by the National Association of REALTORS® found that 85% of home sellers would likely use the same agent again or recommend that agent to others. How can they recommend you if they can’t recall your name?… Read the rest

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How to Get FSBO Listings


FSBO ProspectingWouldn’t it be nice if every For Sale By Owner (FSBO) listing understood the value and skill a REALTOR® brings to the selling process? In an effort to skirt commission and without fully understanding the depth of knowledge required, many ambitious people attempt to sell their home without the help of a real estate agent.

In fact, each year about 18-20% of home sales are listed as For Sale By Owner, however only about 1/3 of these transactions are successful. … Read the rest

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How to be a Memorable Realtor


memorable realtorReal estate agents do their best to present a professional, successful image. In fact, there’s such a uniform effort to appear like a successful agent, who belongs to a successful company, that most agent branding and marketing looks the same to the consumer.

In NAR’s Profile of Home Buyers and Sellers, only 3% of consumers chose an agent because of their company affiliation, or brand. There is plenty of opportunity to capture leads and win new business, if you can stand apart from the crowd!… Read the rest

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The 7 Deadly Sins of Real Estate Referral Marketing


referral.marketing.sinsLike most real estate agents, you likely have a busy schedule – more hectic, in fact than most other independent professionals. You have a lot of balls in the air. You’re juggling meetings, hosting open houses, fielding offers, making phone calls, and plowing through paperwork.  It’s very easy to miss something and inadvertently create roadblocks to your own success without realizing it.

Referrals are one of the most valuable assets to your real estate business. They are high-quality leads that often lead to sales.… Read the rest

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Real Estate Prospecting Tips & Ideas


real estate prospecting ideasDoes the very thought of real estate prospecting make you shudder? If so, you aren’t alone. For many REALTORS® prospecting is a necessary evil, one that is all too easy to postpone and drop to the bottom of your to do list.

Yet the majority of real estate professionals are hungry for more quality leads, more of those truly motivated buyers and sellers.  Real estate prospecting is one of the best ways to generate more real estate leads.  It can be time consuming, but it’s an exciting endeavor!  … Read the rest

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[VIDEO] The #1 Secret to Doubling Your Real Estate Referral Business


real estate referralsThere’s always something valuable to learn from a real estate pro, and Richard Robbins is one of the best! Today I’m happy to share this smart real estate video with you from Richard about how to increase your referral business.

It’s no secret that the foundation of any great real estate business must be built on strong repeat and referral business. The real secret is in implementing a system that will generate a predictable stream of high quality referrals for your business each and every year.… Read the rest

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