About Our Blog
Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: leads
Quiz: How “Referral Worthy” Are You?
Think you’re “Referral Worthy”? How good a job are you doing in getting referrals in real estate? What can you be doing better? Answer the below questions and see for yourself.
Start the quiz here:
| 01 | I’m constantly asking for referrals from those around me | T | F |
| 02 | When I ask for referrals, I mention who might benefit from my services and give examples of people referrers can potentially refer to me (for example, church group members, immediate family members, colleagues) | T | F |
| 03 | I schedule consistent ‘keep in touch’ calls with my contacts | T | F |
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For a limited time only, we’re giving away FREE copies of our insightful white paper, “5 Surefire Steps to Getting More Leads, Referrals, and Repeat Business.”
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By becoming an IXACT Contact Facebook fan, you’ll get access to our white paper AND insider product news, tips on relationship marketing, and valuable advice on effective contact management!
The Platinum Rule For Real Estate Service – Simple Yet Usually Overlooked
We wanted to re-publish this great article that is found on AgentGenius. It’s written by Hoyt David Morgan, President of CondoDomain.com. The bottom line is that in order to maximize your success in real estate sales, you need to compile information about your clients and really get to know them as people.
Unless you have an amazing memory, you’re going to want to use your real estate CRM system to build-up comprehensive contact profiles of your clients, leads, and prospects over time. And once those profiles are complete, your real estate CRM will help you to market to groups or segments of contacts in a way that’s personalized and relevant.
Top Must-Read Resources for New REALTORS®
New to real estate sales?
We’ve compiled a list of resources that will help you begin your new career in the best way possible.
These resources are filled with helpful tips, advice, and insight that we think both newbies and real estate veterans alike will be able to benefit from:
Real Estate Marketing Idea: Throw A Party
When your client moves into a new neighborhood, they’re strangers. They may only know a few, if any, of the other families on the street. So consider throwing your client a housewarming party. These types of events are very effective loyalty building techniques in real estate sales.
Here’s what you do:
• Set a date
• Get a list of friends and family
• Combine it with a list of people from the neighborhood
• Mail out invitations
• Arrange for food and drinks
• Host an event
Real Estate Marketing Statistics for 2011, Shockingly Different Than 2010
The below article by AgentGenius highlights the importance of building and maintaining a referral-based business in today’s economy.
With the tough real estate market in the United States, forging strong relationships with your sphere of influenceto generate referrals and repeat business has become more important now than ever. This is how you’ll differentiate yourself from all the other real estate salesprofessionals competing for the same business.
Build on all your relationships by ensuring that you’re constantly top of mind. Do this by hosting events, like a Client Appreciation Night, for example. Take advantage of drip marketing and make sure you assign your prospects real estate prospecting and nurturing plans.
Do YOU Value Your Real Estate Leads?
A recent article by RISMedia brings an alarming statistic to our attention – 75 percent of leads generated online are lost. According to PCMS Consulting and One Cavo, these leads are lost because real estate sales professionals and others in the industry are not responding to them or are simply responding too late.
One Cavo found that of those real estate sales professionals who responded to leads, they responded an average of eight hours after the initial inquiry by the prospect was made. These days, prospective clients don’t just want fast response times, they expect them. According to Jose Perez of PCMS Consulting, “…over 70 percent of consumers choose the first company that gets back to them.” What does a fast response time mean? Well, to many consumers out there, a fast response time means within 15 to 20 minutes after initial contact.
New REALTOR®? Why Activity Plans Are a Must
You’re new to real estate sales. You have a million and one things coming at you so organization is certainly a challenge. Surely, it’s easy to forget to action or follow up on key tasks and ensure you’re starting out in the best way possible.
If you’re a real estate novice, there’s also a good chance that you’re unsure of the best way to get new clients. What effective strategies and tactics are out there, you might ask, that will help me build a loyal client base? How can I stand out from the crowd and differentiate myself and my services?