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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: follow-up
How to Follow-up on a FSBO Referral
Depending on the state of the real estate market, up to 20% of homes listed at any one time are For Sale by Owner (FSBO). So, there’s a good chance that in your real estate sales career one of your past clients will refer you to people who are trying to sell their home without a real estate agent.
Following-up on a FSBO, even when you’ve been referred, can be tricky. These people are inundated by REALTORS® trying to get them to list the traditional way — and, as a consequence, they can be understandably defensive.
IXACT Contact at the RE/MAX Professionals Spring Into Summer Office Meeting
This past Monday IXACT Contact was lucky enough to sponsor and be an integral part of the RE/MAX Professionals Spring Into Summer event at the beautiful Credit Valley Golf and Country Club in Mississauga, Ontario. The theme this year was “finish strong.” It was a great opportunity to meet and network with RE/MAX professionals and some of the leaders in the real estate industry. Walter Schneider, President and Co-Founder of RE/MAX Ontario Atlantic Canada, was the keynote speaker. In his speech, he provided some excellent insights for real estate sales professionals that I’d like to share with you here.
Client Appreciation Events and Loyalty in Real Estate Sales
“What did you do this summer?” a friend asks. Chances are your answer will relate to an event you attended, such as a trip to a theme park with the kids, a family reunion BB
Q, or participation in a golf tournament.
People remember events. That’s why hosting a client appreciation event can be so effective. It makes clients feel special just to be invited. Even those who don’t attend will rarely forget the extra effort you’ve made.
There are many types of events from which to choose.
You can host a:
- Morning at the movies
An Easy Way To Get Client Testimonials
Testimonials accomplish two important things in real estate sales.
First, testimonials tell prospects and colleagues that you have a reputation for building long lasting, solid relationships with clients.
Second, testimonials make all your marketing communications (including all your drip marketing campaigns) and presentations more believable. Let’s face it. Clients expect you to be at least a little bit biased when talking about yourself. But they’ll trust their fellow home buyers and sellers to t
ell it like it is.
However, many REALTORS® find it difficult to ask for a testimonial. “I don’t want to make my client feel uncomfortable”, many say.
Real Estate Marketing: Do You Neglect the First 30 Days?
The offer is signed. The mortgage is approved. The inspection went well. It’s a done deal. By all indications, your client is delighted with your services. On moving day, you leave a card and gift by the door. The transaction is complete.
Now it’s time to move onto other things. Right
Big mistake.
Neglecting a client immediately after a transaction, even for just a few weeks, can have a devastating effect on the amount of referrals you can expect to receive. You might even lose their repeat business?
Here’s why: