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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Today’s blog post is written by Michelle Vella, the founder of RealSTUDIO® Branding & Design. Michelle has over 20 years of combined experience in sales, marketing, publishing, photography, branding, and graphic design. RealSTUDIO is the preferred branding and design firm for many real estate agents and broker offices across the country, including RE/MAX Crest Realty Westside in Vancouver, British Columbia. We’re lucky to have Michelle share some insight with us on how REALTORS® can stand out from their competition from a branding and design standpoint.
Maybe you’ve signed up for a real estate CRM, like IXACT Contact, but are not using as much as you should. If you’ve answered “yes” to any of the below questions, this is a clear indicator that you desperately need a real estate CRM/ you need to use your real estate CRM more often. We recommend you log into your real estate CRM once a day for at least ten minutes.
- I don’t keep in touch with all of my past clients
- I often feel disorganized and miss important appointments and commitments
This is a re-blog by real estate trainer and author of Sell with Soul, Jennifer Allan-Hagedorn. Jennifer endorses IXACT Contact’s Realtor CRM and openly recommends it as her real estate contact management system of choice.
The article begins here:
I believe that every real estate agent who wants to be the best thing to happen to their clients (thus generating a steady supply of new clients throughout their careers) should invest in and commit to a real estate-specific contact management system. No, not to send out cheesy drip marketing emails to their nearest and dearest every two weeks, but to maximize the likelihood that everyone they know thinks of them fondly when the subject of real estate comes up in their day-to-day wanderings.
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of a REALTOR® to sell their home say they would use a Realtor next time. It’s up to you, as a real estate sales professional, to help your real estate leads and prospects understand the value you provide. Hopefully, this article will help you to do just this.
Real estate success stories are among the most persuasive elements of a real estate marketing program. People may forget the details of your credentials, such as years of experience or list/sold statistics, but your past real estate successes will stick.
You may have testimonials and real estate success stories already featured on your website and in your real estate marketing materials. But you should also have a repertoire of success stories ready to communicate verbally when meeting with real estate leads and prospects.
Putting Past Real Estate Successes to Good Use
Let’s say, for example, that during a listing presentation a client asks:
Look around you. It’s likely that you’ll see some type of billboard or ad with a REALTOR®’s face on it. But have you noticed that Realtors seem to sell themselves in the same way? “I’m the best!,” “I’m #1,” “I’ve won 10 awards!”
So the question is, how do you differentiate yourself and your services? How do you set apart your real estate marketing from that of your competition?
When all agents are essentially saying the same thing (that they’re the “best” or “top performing”), you need to take another, more effective approach.
When you see a Doctor or Lawyer who has “By Referral Only” on the office door, what is your impression?
Probably that he or she is exclusive, an expert, in demand, and respected by clients and colleagues alike – a highly successful professional.
The psychology is simple.
People believe – for good reason – that if you get referrals, then not only must you be good at what you do, you also must work hard and make the extra effort required to fully satisfy your clients.
There is a mystique that surrounds professionals who build their businesses on referrals.
A/B testing should be an important part of any agent’s real estate marketing arsenal.
In this article, we’ll discuss A/B testing as it relates to email marketing campaigns.
Take Your Real Estate Marketing to the Next Level
If you’re serious about taking your real estate marketing to the next level, you’ll want to A/B split test your emails.
The process of continually testing, tweaking, and modifying your emails is what will lead to tremendously positive success with your email marketing campaigns.
You need to pinpoint the right message that resonates with your real estate leads, clients, or whoever your sending your email to.
You show up for an open house and discover that your client is late getting the property in “show condition.” During a listing presentation, you realize you’ve forgotten your presentation materials. A fellow REALTOR® calls to inform you that a deal you thought was done has unexpectedly fallen through.
As a real estate sales professional, you’re bound to face challenges like these from time-to-time. They come with the territory.
But many people in these situations make the big mistake of focusing on the problem rather than on the solution.