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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Category Archives: Case Studies
The article below is from real estate sales coach Bruce Keith of Bruce Keith Results. Bruce uses a real life example to illustrate the importance of keeping in touch. Note that even if you haven’t been keeping in touch with your past clients, it’s not too late.
Our advice is to get on board with a top-notch real estate contact management system, such as IXACT Contact. You can set-up all of your leads and clients on automatic drip marketing campaigns, which makes it fast and easy to keep in touch with your sphere of influence (SOI). You can also create personalized letters and mail merge labels in a snap.
Recently, ActiveRain published an article with a corresponding infographic, titled, Real Estate Marketing and Software: The Price is Right 2012. ActiveRain conducted a study in which they surveyed over 2,000 REALTORS® to “understand what software and marketing support real estate agents are using in their business and how much they are spending on these necessary tools of the trade” (such as real estate CRM systems). The data was combined with the National Association of REALTORS® 2012 Member Survey.
The survey findings are very powerful. They underscore the importance of technologies like a real estate CRM and the value it has to success in real estate sales. Here are some key insights from the study:
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of a REALTOR® to sell their home say they would use a Realtor next time. It’s up to you, as a real estate sales professional, to help your real estate leads and prospects understand the value you provide. Hopefully, this article will help you to do just this.
Real estate success stories are among the most persuasive elements of a real estate marketing program. People may forget the details of your credentials, such as years of experience or list/sold statistics, but your past real estate successes will stick.
You may have testimonials and real estate success stories already featured on your website and in your real estate marketing materials. But you should also have a repertoire of success stories ready to communicate verbally when meeting with real estate leads and prospects.
Putting Past Real Estate Successes to Good Use
Let’s say, for example, that during a listing presentation a client asks:
You show up for an open house and discover that your client is late getting the property in “show condition.” During a listing presentation, you realize you’ve forgotten your presentation materials. A fellow REALTOR® calls to inform you that a deal you thought was done has unexpectedly fallen through.
As a real estate sales professional, you’re bound to face challenges like these from time-to-time. They come with the territory.
But many people in these situations make the big mistake of focusing on the problem rather than on the solution.
What do REALTORS® from RE/MAX, Century 21, and Keller Williams have to say about IXACT Contact’s Real Estate CRM?
Wondering what others have to say about IXACT Contact’s real estate contact management and email marketing software?
Here’s what some real estate professionals say about IXACT Contact’s real estate CRM:
The IXACT Contact program is spectacular! It’s intelligently thought out and well designed. I love how simple and intuitive it is.
- Mark Agnew, RE/MAX Professionals
I love IXACT Contact! With it, I’ve created a contract to close process that works really well. I’ve put a buyer through start to finish and it’s like having a very expensive admin help me. Emails go out on schedule and the buyer loved the reminders. The key is in the product’s ability to drive off of the contract and closing dates, which not all systems will do. And it’s so easy to set up!
The article starts here:
I didn’t realize how many I’ve lost. It’s so sad to think about now…but looking back, this could have been prevented. It’s so tragic and heartbreaking…senseless…
What am I talking about? I am talking about my database. Friends, colleagues and even books told me that when I got into Real Estate, I would need to start a database. I didn’t listen. I thought, I will just remember them all. I shuddered at the thought of writing down EVERY person I knew and sending them out some cheesy letter letting them know I was in Real Estate….sigh…(and then I wondered why they hired someone else).
This is a re-blog by real estate coach and trainer, Richard Robbins. If you want an ongoing stream of referrals, it’s so important to show appreciation to the people that refer your services. As Richard writes in the below article, simply sending a thank you note is not enough. Become a strong advocate of relationship marketing, master the contact management approach (using your real estate CRM system), and build your business based on referrals and repeat marketing. To do this, you need to know how to truly recognize your referrers and transform happy clients into loyal advocates.
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This past Monday IXACT Contact was lucky enough to sponsor and be an integral part of the RE/MAX Professionals Spring Into Summer event at the beautiful Credit Valley Golf and Country Club in Mississauga, Ontario. The theme this year was “finish strong.” It was a great opportunity to meet and network with RE/MAX professionals and some of the leaders in the real estate industry. Walter Schneider, President and Co-Founder of RE/MAX Ontario Atlantic Canada, was the keynote speaker. In his speech, he provided some excellent insights for real estate sales professionals that I’d like to share with you here.