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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: sphere of influence
Great Experiences Trump All in Pursuit of Client Loyalty
Today we’re re-blogging an article in Inman News written by Austin Allison, CEO of dotloop. We like the article because it’s very in-line with what we tell people here at IXACT Contact every day: relationships are everything and you need to focus on strengthening those relationships and providing your existing clients with a top-notch experience.
Austin says that “…great experiences are the best way to grow a business” and as we’ve seen with the most successful businesses, you need to focus on connecting personally with your clients so you can keep them for life.
How Kathleen Earned $10,000 from a Personal Note
The article below is from real estate sales coach Bruce Keith of Bruce Keith Results. Bruce uses a real life example to illustrate the importance of keeping in touch. Note that even if you haven’t been keeping in touch with your past clients, it’s not too late.
Our advice is to get on board with a top-notch real estate contact management system, such as IXACT Contact. You can set-up all of your leads and clients on automatic drip marketing campaigns, which makes it fast and easy to keep in touch with your sphere of influence (SOI). You can also create personalized letters and mail merge labels in a snap.
Use Your Real Estate Sphere of Influence to Double Your Income
Today we want to share with you an article by internationally recognized business coach, Dr. Maya Bailey. The article offers some great advice on how you can make the most of your real estate database and get it working for you. Remember, with a good real estate contact management software, you can group your sphere of influence (SOI) into A, B ,C, and D groups like Maya suggests. You can also easily keep track of your communication history with each contact and remind yourself who to call and when.
Enjoy the article.
Will I Refer My Real Estate Agent: Part Two
In our last blog post, we shared a chart with you and explained that while 89% of buyers and 85% of sellers say they would recommend their agent or use their services again, a very small percentage actually do.
We promised that we’d share our thoughts with you on today’s blog post about why we think this is.
Here’s the bottom line: many real estate agents simply fail to keep in touch with past clients after the transaction ends. These agents likely aren’t using a CRM for REALTORS®.
Building a Referrals Business in Real Estate
We’d like to share with you an important article by Dirk Zeller on how to build a referrals-based business. Dirk Zeller is a renowned real estate coach and founder of Real Estate Champions. He is an accomplished author and has written a variety of real estate training publications.
In the article, Dirk emphasizes the importance of on-going communication with current clients, past clients, and your sphere of influence (SOI). With IXACT Contact’s professionally designed and written monthly e-Newsletter and the real estate CRM’s drip email marketing campaigns, you can keep in touch very easily and effectively with a minimal time commitment involved on your end.
3 Keys to Real Estate Sales Success
Today’s blog post is written by Michelle Vella, the founder of RealSTUDIO® Branding & Design. Michelle has over 20 years of combined experience in sales, marketing, publishing, photography, branding, and graphic design. RealSTUDIO is the preferred branding and design firm for many real estate agents and broker offices across the country, including RE/MAX Crest Realty Westside in Vancouver, British Columbia. We’re lucky to have Michelle share some insight with us on how REALTORS® can stand out from their competition from a branding and design standpoint.
One of the challenges that many real estate sales professionals have is “finding business.” Whether you are a new or veteran Realtor looking to grow your business, you must:
Top 4 Favourite Real Estate Contact Management Tips
This is a re-blog by real estate trainer and author of Sell with Soul, Jennifer Allan-Hagedorn. Jennifer endorses IXACT Contact’s Realtor CRM and openly recommends it as her real estate contact management system of choice.
The article begins here:
I believe that every real estate agent who wants to be the best thing to happen to their clients (thus generating a steady supply of new clients throughout their careers) should invest in and commit to a real estate-specific contact management system. No, not to send out cheesy drip marketing emails to their nearest and dearest every two weeks, but to maximize the likelihood that everyone they know thinks of them fondly when the subject of real estate comes up in their day-to-day wanderings.
How Do You Know If You Need a Real Estate Contact Management System?
Perhaps you’ve been thinking about a real estate contact management system and whether it’s worth the investment. Maybe you’ve heard of other agents in your office using IXACT Contact’s real estate CRM (customer relationship management) solution or another contact management system, and the amazing things they’ve been able to do with it, but you’re still hesitant. If you can relate to any of the four key indicators discussed below, it’s time to try out a CRM for REALTORS®.
Indicators That You Need a Real Estate Contact Management System
1. You have contact information scattered all over the place
Tapping Your SOI for More Referrals in Real Estate
Need more referrals in your real estate sales career? Tap your “Sphere of Influence” (SOI).
Your Personal Circle is made up of those friends, relatives, former co-workers and acquaintances who may be willing to recommend your services to their friends, relatives and acquaintances.
What makes your SOI such a great referral source?
Most of the people in this group are homeowners. According to research, most homeowners know three to five people each year who will move. If there are 25 people in your Sphere of Influence, you could potentially gain 75 to 125 referrals per year!
Plant the Real Estate “Referral Seed”
When you see a Doctor or Lawyer who has “By Referral Only” on the office door, what is your impression?
Probably that he or she is exclusive, an expert, in demand, and respected by clients and colleagues alike – a highly successful professional.
The psychology is simple.
People believe – for good reason – that if you get referrals, then not only must you be good at what you do, you also must work hard and make the extra effort required to fully satisfy your clients.
There is a mystique that surrounds professionals who build their businesses on referrals.