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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: service
As a real estate sales professional, it’s extremely important to create deep bonds with your clients. In this article, we’ll discuss two simple but powerful ways to forge strong relationships and show you how your REALTOR® CRM can help facilitate this.
When you create strong bonds with clients and build long-lasting relationships, you’ll benefit from referrals, positive word of mouth, and repeat business.
The first way to create a deep bond with clients is to recognize their birthdays. It seems so simple, but its impact is larger than you may realize.
“I think my real estate reputation is pretty solid,” says Hank, a real estate agent in Cleveland, Ohio. “My track record is excellent and I treat clients very well.”
That may be true. But how does Hank know for sure?
For that matter, how do YOU know for sure that clients think of you as the helpful, knowledgeable REALTOR® — the kind that they wouldn’t hesitate to refer to their friends and colleagues?
The only way to know for sure is to conduct a survey of your Realtor reputation:
Check out our latest press release:
Real Estate CRM leader, IXACT Contact, recognizes the importance of website visitor feedback in a big way, implementing a tool on each webpage that allows visitors to rate the site and provide a wide range of feedback
Toronto, Ontario (PRWEB) June 2, 2011
In an effort to further understand prospect and customer needs, wants, and concerns, IXACT Contact, a leader in the real estate software space, now allows website visitors to easily provide feedback from the click of a button, at any stage of their browsing experience.
How to Talk About Your Real Estate Career – Without Sending Your Audience Running The Other Direction!
Great post by Jennifer Allan-Hagedorn on a topic many sales people struggle with – including realtors. If you want to broaden your SOI it’s critical to understand the right – and wrong – ways to engage with people you meet. As usual, Jennifer puts it SO WELL!
Yesterday, one of my readers sent me an article from her local newspaper that was a list of Do’s and Don’ts for new college graduates. In the Top Ten list of Don’ts was this gem: “Never ‘Friend’ a Realtor on Facebook.” No explanation; apparently, none needed.
“What did you do this summer?” a friend asks. Chances are your answer will relate to an event you attended, such as a trip to a theme park with the kids, a family reunion BBQ, or participation in a golf tournament.
People remember events. That’s why hosting a client appreciation event can be so effective. It makes clients feel special just to be invited. Even those who don’t attend will rarely forget the extra effort you’ve made.
There are many types of events from which to choose.
You can host a:
- Morning at the movies
First, testimonials tell prospects and colleagues that you have a reputation for building long lasting, solid relationships with clients.
Second, testimonials make all your marketing communications (including all your drip marketing campaigns) and presentations more believable. Let’s face it. Clients expect you to be at least a little bit biased when talking about yourself. But they’ll trust their fellow home buyers and sellers to tell it like it is.
However, many REALTORS® find it difficult to ask for a testimonial. “I don’t want to make my client feel uncomfortable”, many say.
This is a re-blog of a post by Judith Aquino of American Express OPEN Forum. It’s a great article that is highly applicable to real estate sales professionals. It’s also in perfect alignment with the IXACT Contact philosophy of relationship-building through adopting a contact management approach.
Everyone knows you can’t have a business without customers. However, one of the worst mistakes any business can make is focusing its marketing efforts on attracting new clients while neglecting past and current customers. Studies have shown that the cost of acquiring a new customer is far greater than what it costs to generate business from an existing client.
Never underestimate the business-building impact of well-written emails and letters that are targeted and personalized.
Time and again, they’ll beat out shotgun style email campaigns.
According to a great book by Daniel Goleman, entitled, “Social Intelligence: The New Science of Human Relationships,” Goleman uses a social neuroscience approach to explain people’s differing reactions to being treated as a “You” versus an “It.”
In order to be effective in messaging to clients, your communication needs to be personalized and relevant.
If you’re sending out email blasts that are generic, you are missing the boat.
Many of you may have seen some of our blog posts on ActiveRain. In fact, we’re quite active in this online community. We were reading through various posts and came across some great ideas for closing gifts. Take a look at what, in our opinion, are the “best of the best” closing gift ideas:
- Dawn A Fabiszak of Denver, Colorado supervised the construction of her client’s new home and documented the process along the way, creating a beautiful photo album. You can imagine how surprised and elated the client must have been when she received this unexpected gift!
1. Keep in touch with past clients through a combination of direct mail pieces, phone conversations, and face-to-face meetings or events. After you sell your client’s home or find their dream property, the buyer-REALTOR® relationship shouldn’t end. The average person knows 3-5 people who will move each and every year.
2. Have a contact management system so you know who to contact and when. A contact management system will also give you the means to create drip and mass emails (drip marketing) and letters and labels. With a good real estate software, keeping in touch becomes something you enjoy doing versus a chore that you dread. If you don’t have a real estate CRM system, sign up for a 5-week free trial of IXACT Contact here.