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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: repeat business
As a real estate sales professional, it’s extremely important to create deep bonds with your clients. In this article, we’ll discuss two simple but powerful ways to forge strong relationships and show you how your REALTOR® CRM can help facilitate this.
When you create strong bonds with clients and build long-lasting relationships, you’ll benefit from referrals, positive word of mouth, and repeat business.
The first way to create a deep bond with clients is to recognize their birthdays. It seems so simple, but its impact is larger than you may realize.
Maybe you’ve signed up for a real estate CRM, like IXACT Contact, but are not using as much as you should. If you’ve answered “yes” to any of the below questions, this is a clear indicator that you desperately need a real estate CRM/ you need to use your real estate CRM more often. We recommend you log into your real estate CRM once a day for at least ten minutes.
- I don’t keep in touch with all of my past clients
- I often feel disorganized and miss important appointments and commitments
It may seem old-fashioned, but a Thank You card — the kind you actually drop in the mail — is a remarkably powerful relationship-building tool in real estate sales.
That may surprise you in these days of email, text messaging and social networking sites. However, when you think about it, a Thank You card is effective because it isn’t a popular form of communication. How many “Thank You” cards do you receive each month in the mail?
The magic of a Thank You card is that just about everyone who receives it reads it. Many will keep the card for a period of time, perhaps even posting it on the family place of honor — the fridge door.
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of a REALTOR® to sell their home say they would use a Realtor next time. It’s up to you, as a real estate sales professional, to help your real estate leads and prospects understand the value you provide. Hopefully, this article will help you to do just this.
What are the most important five minutes of your day? Is it promptly returning a client’s phone call? Sending out a real estate marketing email? Following up on a hot new real estate lead or referral?
Of course, all these activities are important because they are directly related to building your business, income and future.
But there is another activity that some REALTORS® don’t take as seriously. That’s unfortunate because it is just as vital to building a solid business as all the others — perhaps even more.
Let us give you a clue. The activity is real estate contact management related.
Look around you. It’s likely that you’ll see some type of billboard or ad with a REALTOR®’s face on it. But have you noticed that Realtors seem to sell themselves in the same way? “I’m the best!,” “I’m #1,” “I’ve won 10 awards!”
So the question is, how do you differentiate yourself and your services? How do you set apart your real estate marketing from that of your competition?
When all agents are essentially saying the same thing (that they’re the “best” or “top performing”), you need to take another, more effective approach.
We highly recommend that you personally visit your best clients once a year as a way to keep in touch with everyone in your real estate contact management database.
And you should know that keeping in touch with your sphere of influence (SOI) will help you build your referral and repeat business.
One way to arrange a visit with a past client is by conducting an annual Homeowner’s Check-Up. Conducting an annual Homeowner’s Check-Up is a great real estate marketing idea.
However, it’s not always easy to get a client to agree to one.
How many real estate leads can you diligently follow-up on over the course of a week?
Five? Ten? Twenty?
When it comes to real estate leads, are more always better?
You may believe the more the better, but it’s the quality of the leads you call that will have the biggest impact on your income and career.
Think about it. If you chase down twenty real estate leads and nineteen of them are dead ends, you will have wasted a lot of time and, perhaps, a lot of money too.
Here at IXACT Contact we’ve compiled a list of the best free real estate marketing resources around. Take a look. We hope you find them helpful!
Helpful Real Estate
- Profiting From the Shift in Real Estate Marketing: Online Marketing Strategies for Real Estate Agents
The article starts here:
I didn’t realize how many I’ve lost. It’s so sad to think about now…but looking back, this could have been prevented. It’s so tragic and heartbreaking…senseless…
What am I talking about? I am talking about my database. Friends, colleagues and even books told me that when I got into Real Estate, I would need to start a database. I didn’t listen. I thought, I will just remember them all. I shuddered at the thought of writing down EVERY person I knew and sending them out some cheesy letter letting them know I was in Real Estate….sigh…(and then I wondered why they hired someone else).