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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: relationships
Recently, ActiveRain published an article with a corresponding infographic, titled, Real Estate Marketing and Software: The Price is Right 2012. ActiveRain conducted a study in which they surveyed over 2,000 REALTORS® to “understand what software and marketing support real estate agents are using in their business and how much they are spending on these necessary tools of the trade” (such as real estate CRM systems). The data was combined with the National Association of REALTORS® 2012 Member Survey.
The survey findings are very powerful. They underscore the importance of technologies like a real estate CRM and the value it has to success in real estate sales. Here are some key insights from the study:
This is a great article that was written by Hannah Kennedy at Fathom Online Marketing. It underscores the importance and value of real estate email marketing and emails in reaching your database. With IXACT Contact’s real estate contact management system, you can send unlimited drip emails and 1,000 free mass emails per month. Make sure you’re taking advantage of IXACT Contact’s Activity Plans and Mass Email features to connect with your prospects and clients. Drip marketing is a breeze with IXACT Contact because of the advanced real estate email marketing system built-in. Here at IXACT, we believe that while direct mail is still important and should never be discounted, it should be supplemented with email marketing, which is more cost effective.
Maybe you’ve signed up for a real estate CRM, like IXACT Contact, but are not using as much as you should. If you’ve answered “yes” to any of the below questions, this is a clear indicator that you desperately need a real estate CRM/ you need to use your real estate CRM more often. We recommend you log into your real estate CRM once a day for at least ten minutes.
- I don’t keep in touch with all of my past clients
- I often feel disorganized and miss important appointments and commitments
It may seem old-fashioned, but a Thank You card — the kind you actually drop in the mail — is a remarkably powerful relationship-building tool in real estate sales.
That may surprise you in these days of email, text messaging and social networking sites. However, when you think about it, a Thank You card is effective because it isn’t a popular form of communication. How many “Thank You” cards do you receive each month in the mail?
The magic of a Thank You card is that just about everyone who receives it reads it. Many will keep the card for a period of time, perhaps even posting it on the family place of honor — the fridge door.
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of a REALTOR® to sell their home say they would use a Realtor next time. It’s up to you, as a real estate sales professional, to help your real estate leads and prospects understand the value you provide. Hopefully, this article will help you to do just this.
Today’s blog post is written by a guest author that we’re very fortunate to have contribute to our blog. The article below is by Barbara Gifford who is the Northern Regional Manager of REVStaffing. REVStaffing is one of the leading real estate virtual assistance companies in North America and Barbara has been supporting many of the top performing Realtors in Canada and the United States for over seven years. She specializes in real estate relationship-building and online marketing.
Need more referrals in your real estate sales career? Tap your “Sphere of Influence” (SOI).
Your Personal Circle is made up of those friends, relatives, former co-workers and acquaintances who may be willing to recommend your services to their friends, relatives and acquaintances.
What makes your SOI such a great referral source?
Most of the people in this group are homeowners. According to research, most homeowners know three to five people each year who will move. If there are 25 people in your Sphere of Influence, you could potentially gain 75 to 125 referrals per year!
Look around you. It’s likely that you’ll see some type of billboard or ad with a REALTOR®’s face on it. But have you noticed that Realtors seem to sell themselves in the same way? “I’m the best!,” “I’m #1,” “I’ve won 10 awards!”
So the question is, how do you differentiate yourself and your services? How do you set apart your real estate marketing from that of your competition?
When all agents are essentially saying the same thing (that they’re the “best” or “top performing”), you need to take another, more effective approach.
We highly recommend that you personally visit your best clients once a year as a way to keep in touch with everyone in your real estate contact management database.
And you should know that keeping in touch with your sphere of influence (SOI) will help you build your referral and repeat business.
One way to arrange a visit with a past client is by conducting an annual Homeowner’s Check-Up. Conducting an annual Homeowner’s Check-Up is a great real estate marketing idea.
However, it’s not always easy to get a client to agree to one.
“I think my real estate reputation is pretty solid,” says Hank, a real estate agent in Cleveland, Ohio. “My track record is excellent and I treat clients very well.”
That may be true. But how does Hank know for sure?
For that matter, how do YOU know for sure that clients think of you as the helpful, knowledgeable REALTOR® — the kind that they wouldn’t hesitate to refer to their friends and colleagues?
The only way to know for sure is to conduct a survey of your Realtor reputation: