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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: realtor CRM
Here’s a great article by vice president of marketing for NewPoint Media Group, Rebecca Chandler, on ways you, as a real estate sales professional, can provide amazing customer service.
As you’ll read, Rebecca discusses the importance of following up with every lead and proactively calling your real estate leads and clients versus hoping they’ll call you. A great tip is to use your CRM for Realtors to a) set-up automatic prompts and reminders so you never forget to make an important phone call and b) set-up every lead on an automated drip marketing campaign so while you’re busy on the road showing homes, you’re marketing to and keeping in touch with hot leads at the same time.
As you may or may not have known, Apple’s new iPad mini hit store shelves on November 2nd. And because IXACT Contact is a real estate software for Mac and PC, you can be rest-assured that it works perfectly with Apple’s latest gadget.
IXACT Contact is one of the only Realtor CRM’s on the market that is fully Mac compatible. Not only is the system optimized for Apple computers and the iPad/iPad mini, it syncs like a dream with Mac Address Book and the built-in calendar and address book on the iPhone.
Have you ever wondered what you should be learning about your clients and adding to your Realtor CRM? Here we share the top ten pieces of information we believe you should add to your real estate database.
This information will let you have more meaningful and personalized interactions with your clients and prospects and become a master at relationship-building.
What to Add to Your Realtor CRM:
- Birthday and spouse’s birthday
- Date moved into current home
- Names and interests of children, if applicable
- Wedding anniversary date, if applicable
- Workplace and profession
- Communication history
How do you describe what you do when someone meets you for the first time? Let’s say, for example, you’re at a local community event with your kids and another parent asks, “So, what do you do?” How do you respond?
Most agents don’t give this a second thought. They automatically reply to friends and their real estate leads with something like, “Oh, I’m a REALTOR® with ABC Homes.”
If you respond that way to acquaintances or the leads you’ve entered in your Realtor CRM, you’re missing out on a huge opportunity to position yourself as a helpful, knowledgeable expert — someone worth calling or referring.
You meet an acquaintance at a cocktail party. It has been a while since you’ve been in contact. You start the conversation by asking how things are working out in his position as a marketing manager for a software company. “Oh, that’s ancient history,” he says. “I left that job six months ago and started my own consulting business.”
It’s amazing how quickly things change.
According to statistics from the United States Post Office, more than 17% of Americans change their address each year. And that’s just for starters. These days, people are getting promoted, starting new jobs, building new relationships, having kids, doing home renovations, acquiring new hobbies, relocating, and going back to school — more than ever before.
Should you use a Realtor CRM “in the cloud” or are you better off sticking with a standalone system? This blog post will explain why a cloud-based Realtor CRM is your best option.
A cloud-based system, also known as “web-based,” is one that you access through the internet. A standalone system on the other hand is one you download on your computer (to your computer’s hard drive).
If you’re a fan of the online news publication, AGBeat, you may have known that IXACT Contact’s Sales and Marketing Manager, Matthew Collis, is a regular contributor. Matthew wrote the below article a while ago but it’s worth posting here because it discusses Email Campaign Reporting – an amazing business-building feature found in IXACT Contact’s Realtor CRM. Email Campaign reports will help you supercharge your real estate marketing efforts and identify your best leads!
Enjoy the article:
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