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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: real estate referrals
Get your free article, “The 3 Keys to Building a Referrals-Based Business,” today by simply following IXACT Contact real estate CRM on Twitter. Once followed, the article will be direct messaged to you. This special promotion is on for a limited time only so make sure you follow IXACT Contact now so you don’t miss out!
“We’ve been working hard over the past while on this Twitter promotion, creating an article that’ll be instrumental in helping REALTORS® grow their referrals business.” We’re excited for Realtors to read it and we know they’ll get a lot of value from the piece,” said Rich Gaasenbeek, Vice President, Sales and Marketing, IXACT Contact.
It’s no secret that confidence can have a dramatic impact on your performance as a Realtor®. When you’re feeling self assured, you follow-up on real estate referrals more effectively, make better real estate listing presentations, and close more deals.
However, we don’t always feel the same level of confidence at every moment of every day. Like a barometer, it goes up and down.
For example, what is your level of confidence right now, on a scale of one to ten? Is it a five? A nine? A two?
You likely already know why you need to keep in touch with past clients; they’re great sources of referrals and can bring repeat business to you year after year. And remember, it takes five times less time and money to retain an existing client then to go out and get a new one.
But think about all of your past clients. It’s probable that a small percentage (perhaps 20%) of these clients give you most (80% or more) of your referrals and repeat business. This is an example of Parato’s Principle; the so-called “80-20” rule.
One is a white paper, entitled, “5 Surefire Steps to Getting More Leads, Referrals, and Repeat Business.” To download it, simply follow us on Twitter and we’ll message you the download link.
Click here now to be directed to our Twitter page. Simply click the “Follow” button once on the page.
The other is our Ultimate List of Resources for Keeping in Touch with Past Clients. To get a copy of this, simply go to our Facebook page and complete the fun quiz we put together, called, “Are You a Keep in Touch Master?”
If you’re using a real estate contact management software, you’re likely aware of the importance of using the software to generate key reports. These reports help you glean important insight into your business so you can make smarter business decisions moving forward.
You may be thinking, “Which reports are the most popular? Which ones should I make sure I view on a consistent basis to make certain that I’m fully understanding all aspects of my business and maximizing the effectiveness of my business-building efforts? In this blog post, we’ll explain.
3 High Value Reports in Your Real Estate Contact Management Software
1. Original Source of Contact Summary
Today we’re re-blogging an article in Inman News written by Austin Allison, CEO of dotloop. We like the article because it’s very in-line with what we tell people here at IXACT Contact every day: relationships are everything and you need to focus on strengthening those relationships and providing your existing clients with a top-notch experience.
Austin says that “…great experiences are the best way to grow a business” and as we’ve seen with the most successful businesses, you need to focus on connecting personally with your clients so you can keep them for life.
There is a myth among many REALTORS® that clients will recommend you to friends and colleagues if they are happy with your services. “Why wouldn’t they give me a referral?” a real estate agent might ask. “I did a great job for them! I’ve been keeping in touch thanks to my real estate CRM.”
Unfortunately, it just doesn’t work that way.
A recent survey in a similar industry (financial planning) showed that the majority of clients do not proactively recommend their advisors — even though they are happy with the service they receive. The reason? They didn’t know their advisor wanted any referrals.
Today we’d like to share a great blog post with you by Austin Sams from Agent Inner Circle. It’s a great reminder of one truly effective technique for securing those coveted referrals! And it’s so easy! Read the article below and leave a comment at the end letting us know what you thought.
While you’re reading the article, keep in mind that in order to get satisfied clients talking about you over time and continuing to create buzz and spread positive word of mouth, you need to practice effective contact management. The bottom line is that a good real estate contact management software is essential to keeping in touch with people easily and effectively.
But have you ever:
- Failed to draw your client’s attention to an undesirable characteristic of a potential new home?
- Exaggerated (just a little) on the selling price you claim you can get for a property?
- Persuaded a client to make a quick decision about a home just so you could get the transaction closed before month’s end?
- Pointed out the advantages of a neighborhood, but not the disadvantages?
- Invented an excuse as to why you didn’t return a phone call promptly?
We’ve compiled a fantastic list of resources, below, that’ll give you a ton of ideas on creative and effective ways to keep in touch with past clients, so you can stay memorable and “top of mind.” Remember, this is a key element to achieving a referrals-based business.
Make sure you bookmark this page so you have quick access to the list. Also, be sure to share this list with others by clicking on one of social media buttons to the left of this page.