About Our Blog
Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
Subscribe By Email
Search Our Blog
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
Tag Cloudactivity plans appreciation best practices clients communications contact management contact profiles CRM CRM for Realtors database drip marketing email marketing follow-up keeping in touch keep in touch leads loyalty professionalism prospects real estate contact management real estate contact management software real estate crm real estate database real estate e-Newsletter real estate email marketing real estate leads real estate marketing real estate newsletter real estate prospecting real estate prospects real estate referrals real estate sales real estate software Realtor realtor CRM referrals referrals in real estate relationships repeat business service SOI sphere of influence tips website lead capture wireless sync
Tag Archives: real estate referrals
If you’re using a real estate contact management software, you’re likely aware of the importance of using the software to generate key reports. These reports help you glean important insight into your business so you can make smarter business decisions moving forward.
You may be thinking, “Which reports are the most popular? Which ones should I make sure I view on a consistent basis to make certain that I’m fully understanding all aspects of my business and maximizing the effectiveness of my business-building efforts? In this blog post, we’ll explain.
3 High Value Reports in Your Real Estate Contact Management Software
1. Original Source of Contact Summary
Today we’re re-blogging an article in Inman News written by Austin Allison, CEO of dotloop. We like the article because it’s very in-line with what we tell people here at IXACT Contact every day: relationships are everything and you need to focus on strengthening those relationships and providing your existing clients with a top-notch experience.
Austin says that “…great experiences are the best way to grow a business” and as we’ve seen with the most successful businesses, you need to focus on connecting personally with your clients so you can keep them for life.
There is a myth among many REALTORS® that clients will recommend you to friends and colleagues if they are happy with your services. “Why wouldn’t they give me a referral?” a real estate agent might ask. “I did a great job for them! I’ve been keeping in touch thanks to my real estate CRM.”
Unfortunately, it just doesn’t work that way.
A recent survey in a similar industry (financial planning) showed that the majority of clients do not proactively recommend their advisors — even though they are happy with the service they receive. The reason? They didn’t know their advisor wanted any referrals.
Today we’d like to share a great blog post with you by Austin Sams from Agent Inner Circle. It’s a great reminder of one truly effective technique for securing those coveted referrals! And it’s so easy! Read the article below and leave a comment at the end letting us know what you thought.
While you’re reading the article, keep in mind that in order to get satisfied clients talking about you over time and continuing to create buzz and spread positive word of mouth, you need to practice effective contact management. The bottom line is that a good real estate contact management software is essential to keeping in touch with people easily and effectively.
But have you ever:
- Failed to draw your client’s attention to an undesirable characteristic of a potential new home?
- Exaggerated (just a little) on the selling price you claim you can get for a property?
- Persuaded a client to make a quick decision about a home just so you could get the transaction closed before month’s end?
- Pointed out the advantages of a neighborhood, but not the disadvantages?
- Invented an excuse as to why you didn’t return a phone call promptly?
We’ve compiled a fantastic list of resources, below, that’ll give you a ton of ideas on creative and effective ways to keep in touch with past clients, so you can stay memorable and “top of mind.” Remember, this is a key element to achieving a referrals-based business.
Make sure you bookmark this page so you have quick access to the list. Also, be sure to share this list with others by clicking on one of social media buttons to the left of this page.
It has been a busy couple of weeks. You’ve met with three new prospects, two of which came from referrals. A past client has just welcomed a new child into the family. An important referral source, a local florist, has recently moved his store to a new location.
Did you record this information into your real estate CRM?
If not, you run the risk of opportunities falling through the cracks.
Let’s face it. As a REALTOR®, you have a lot of things on the go. It’s almost impossible to remember everything… like the correct spelling of a new prospect’s last name… or sending a “Thank You” card to a past client for recommending your services… or the new address of a referral source you value.
It’s a good practice to visit, face-to-face, with a client, within 60 days of completing a transaction. You can very easily schedule these face-to-face visits in your real estate CRM and get automatic email reminders at the appropriate time.
Why should you make these visits within 60 days of completing a transaction? Because this is one of the best times to get a referral. Presumably, the client was delighted with your services. Plus, much of the traditional stress and anxiety associated with buying and selling a home has subsided.
What do you say at this meeting?
In the article below, Proquest Technologies outlines seven proven ways real estate sales professionals can get more referrals.
You’ll notice that tip number four, “create an automatic system to cultivate past clients” and tip number five, “track, monitor, and measure referrals,” are contingent on having great real estate contact management software, such as IXACT Contact. The software makes it easy to keep in touch with past clients and track where your business is coming from.
Enjoy the article:
For the overworked, overcommitted and all-around overwhelmed real estate agent I have one piece of no-nonsense advice for you that really works.
Today we’d like to share with you a great article by Katie Lance, who is the chief strategist for Inman News. Remember that once you build new relationships, you’ll need a real estate contact management software to manage all of your contact information and stay organized.
We particularly like point number six where Katie suggests positioning yourself as an “industry expert.” Keep in mind that IXACT Contact’s professionally written and designed monthly real estate newsletter is one way you can do this.