About Our Blog
Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
Subscribe By Email
Search Our Blog
Archives
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
Categories
Tag Cloud
activity plans appreciation best practices clients communications contact management contact profiles CRM CRM for Realtors database drip marketing email marketing follow-up keeping in touch keep in touch leads loyalty professionalism prospects real estate contact management real estate contact management software real estate crm real estate database real estate e-Newsletter real estate email marketing real estate leads real estate marketing real estate newsletter real estate prospecting real estate prospects real estate referrals real estate sales real estate software Realtor realtor CRM referrals referrals in real estate relationships repeat business service SOI sphere of influence tips website lead capture wireless sync
Tag Archives: real estate prospects
3 Keys to Real Estate Sales Success
Today’s blog post is written by Michelle Vella, the founder of RealSTUDIO® Branding & Design. Michelle has over 20 years of combined experience in sales, marketing, publishing, photography, branding, and graphic design. RealSTUDIO is the preferred branding and design firm for many real estate agents and broker offices across the country, including RE/MAX Crest Realty Westside in Vancouver, British Columbia. We’re lucky to have Michelle share some insight with us on how REALTORS® can stand out from their competition from a branding and design standpoint.
One of the challenges that many real estate sales professionals have is “finding business.” Whether you are a new or veteran Realtor looking to grow your business, you must:
Quiz: Keeping Customers for Life
This is a great quiz that’s featured in REALTOR® Magazine:
“Only 11 percent of buyers and 28 percent of sellers choose a real estate practitioner based on their previous experience with that person, according to research by the NATIONAL ASSOCIATION OF REALTORS®. Those numbers show that there’s plenty of room for improvement when it comes to garnering repeat business. Take this quiz to find out if you’re doing what it takes to keep customers for life.” You may want to print the quiz out and circle your answers.
Quiz:
Real Estate Email Marketing: Finding the Balance
This is a great article that was written by Hannah Kennedy at Fathom Online Marketing. It underscores the importance and value of real estate email marketing and emails in reaching your database. With IXACT Contact’s real estate contact management system, you can send unlimited drip emails and 1,000 free mass emails per month. Make sure you’re taking advantage of IXACT Contact’s Activity Plans and Mass Email features to connect with your prospects and clients. Drip marketing is a breeze with IXACT Contact because of the advanced real estate email marketing system built-in. Here at IXACT, we believe that while direct mail is still important and should never be discounted, it should be supplemented with email marketing, which is more cost effective.
2 Amazing Ways to Build Deep Bonds with Your Clients

As a real estate sales professional, it’s extremely important to create deep bonds with your clients. In this article, we’ll discuss two simple but powerful ways to forge strong relationships and show you how your REALTOR® CRM can help facilitate this.
When you create strong bonds with clients and build long-lasting relationships, you’ll benefit from referrals, positive word of mouth, and repeat business.
The first way to create a deep bond with clients is to recognize their birthdays. It seems so simple, but its impact is larger than you may realize.
Real Estate Prospecting: 3 Ways to Prospect Like a Pro
Today’s blog post is written by Gabrielle Jeans, a leading Real Estate Internet Marketing Trainer and an icon in the North American real estate industry. Gabrielle is the Founder and CEO of e2000 Training Institute Inc. and WebTech Dezine Inc. has been training real estate professionals since 1974 across North America. She has taught thousands to take their business to new levels of profitability, market penetration and brand recognition.
Today, Gabrielle Jeans is widely regarded as one of the foremost experts on business development in the North American real estate industry. Participants in her programs rank among the top 5% revenue earners in their offices and districts, and are the recipients of a multitude of national and regional awards for sales excellence.
How Do You Know If You Need a Real Estate Contact Management System?
Perhaps you’ve been thinking about a real estate contact management system and whether it’s worth the investment. Maybe you’ve heard of other agents in your office using IXACT Contact’s real estate CRM (customer relationship management) solution or another contact management system, and the amazing things they’ve been able to do with it, but you’re still hesitant. If you can relate to any of the four key indicators discussed below, it’s time to try out a CRM for REALTORS®.
Indicators That You Need a Real Estate Contact Management System
1. You have contact information scattered all over the place
5 Tips for Building Lifelong Relationships in Real Estate
Today’s blog post is written by a guest author that we’re very fortunate to have contribute to our blog. The article below is by Barbara Gifford who is the Northern Regional Manager of REVStaffing. REVStaffing is one of the leading real estate virtual assistance companies in North America and Barbara has been supporting many of the top performing Realtors in Canada and the United States for over seven years. She specializes in real estate relationship-building and online marketing.
Good Real Estate Leads 101
The phone rings. You answer. The person on the other end says, “Hi. We may be interested in selling our home and buying a new one. Can you help us?”
Few events will perk up the weary REALTOR® more than this type of call. In fact, some agents will pull out their calendars and try to nail a listing presentation right away – before they even know the potential client’s name! “I have to move fast,” many agents will say. “Or else a hot real estate lead may slip through my fingers.”
Supercharge Your Real Estate Sales Career and Get More Done Using the 50-Minute Focus Technique
You already know how to get a lot more done in a lot less time. You just don’t know that you know!
Let us explain.
Say you’re doing a listing presentation with a hot prospect.In the middle of that meeting you don’t suddenly grab your cell phone and call a friend, or check out CNN on your BlackBerry, or pull out your grocery list and add a few items!
Of course not.
You give that hot prospect your full attention. For those 50 minutes or so, you let few things, if any, distract you. You’re “on”.



