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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: real estate marketing
Our Top 5 Most Popular Real Estate Contact Management and Marketing Blog Posts
As you may already know, we’ve been blogging twice a week (Tuesday and Thursday) every week since we began our Real Estate Contact Management & Marketing Blog over three years ago. We have many loyal readers and get plenty of positive feedback on our posts all the time. However, there are some blog posts that have stood out; that you’ve told us you particularly liked or found to be valuable to your business. Below are our five most popular posts to date based both a) feedback from you and b) number of views.
4 Super Fast Ways to Build Your Real Estate CRM Database
A REALTORS® most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets.
The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, you need to keep in touch with these contacts over time and do so in the right ways.
May I have Lousy Service, Please?
Here’s a great article by vice president of marketing for NewPoint Media Group, Rebecca Chandler, on ways you, as a real estate sales professional, can provide amazing customer service.
As you’ll read, Rebecca discusses the importance of following up with every lead and proactively calling your real estate leads and clients versus hoping they’ll call you. A great tip is to use your CRM for Realtors to a) set-up automatic prompts and reminders so you never forget to make an important phone call and b) set-up every lead on an automated drip marketing campaign so while you’re busy on the road showing homes, you’re marketing to and keeping in touch with hot leads at the same time.
Infographic: Effective Real Estate Email Marketing
Have you ever wondered how you could get involved (or more involved) with email marketing? Weary of the benefits that it’ll bring to your business?
We created the infographic, below, to answer these questions. It outlines all the components of an effective email marketing plan for REALTORS®; a monthly e-Newsletter, personalized and targeted mass emails, and drip email nurture campaigns.
Once you send out marketing emails from your real estate CRM, you can use IXACT Contact’s innovative Email Campaign Reporting funtionality to identify leads and optimize your campaigns.
Sitting down with Alistair Powell, Broker/Owner of Engel & Völkers, The Villages
Alistair Powell is the Managing Broker and owner of Engel & Völkers, The Villages, a global luxury real estate firm. Originally from the United Kingdom, Alistair joined Hamptons International realty to become the youngest ever sales manager. He owned his own brokerage at the age of 21 and established locations in Panama, the Middle East, London, Shanghai and Manila.
7 Tips for Following Up Effectively After an Event
Today we’re re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how REALTORS® can make the most of the relationships they form at the various events, conferences, and parties they attend.
Enjoy!
I have the good fortune of attending dozens of real estate events and conferences throughout the year – usually two or more per month. After I leave each event, I always have a stash of business cards, receipts, photos on my iPhone and more “stuff” to go through. I am a firm believer that there is a small window of opportunity after an event to follow up, cement new business relationships and new friendships.
5 Ideas for Compelling Real Estate Marketing Emails
You may already be aware that email marketing is an important element to keeping in touch, building trust, and developing rapport with clients and prospects. But you may be thinking “What kinds of emails should I send to my clients? What should I include in the emails?”
Now, many real estate CRM systems, including IXACT Contact, have emails already created for you (in addition to drip marketing campaigns for different types of leads). However, we realize that many REALTORS® like to customize these emails or create their own new emails in their own voice. In this blog post we outline five ideas for compelling marketing emails.
Sitting Down with Ashley Verrill, CRM Analyst at SoftwareAdvice.com
Ashley Verrill is a CRM analyst for Software Advice where she writes buyers’ guides and product reviews. She has spent the last seven years reporting and writing business features for print and radio. Her work has appeared or been cited in the New York Times, Inc., Forbes, CIO.com, the Austin Business Journal and the North Bay Business Journal, among others.
Ashley is an expert on CRM solutions and has extensive knowledge in this area. Currently, her research focuses on various topics related to CRM software, sales, customer service, and marketing strategy. She is well respected in the industry and has a wealth of knowledge to share.
Come Meet Us In-Person at the Canadian Real Estate Professional Conference in Toronto
IXACT Contact will be at the Canadian Real Estate Professional Conference in Toronto. If you live in the Toronto area, you can register now using promo code CRIXACT. This will entitle you to free admission ($97 value) and a copy of Canada’s Top 100 Neighborhoods report from Canadian Wealth Magazine.
We’ll be at the event answering questions about our real estate CRM and how you can use it to organize your business and take your real estate marketing to the next level.
Quiz: Are You Keeping in Touch Effectively?
Staying in touch with past clients and continuing to build relationships with leads that are not ready to buy or sell right away is a vital part of running a successful real estate sales business. Take this quiz to see how well you’re doing in staying in contact with your sphere and remaining “top of mind.”
Circle either T for True or F for False. At the end, add up how many T’s you circled.
- I send out a monthly real estate e-Newsletter to my past clients (T/ F)
- I’ve set up all of my leads on drip marketing programs (T/ F)