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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: real estate marketing
As you may already know, we’ve been blogging twice a week (Tuesday and Thursday) every week since we began our Real Estate Contact Management & Marketing Blog over three years ago. We have many loyal readers and get plenty of positive feedback on our posts all the time. However, there are some blog posts that have stood out; that you’ve told us you particularly liked or found to be valuable to your business. Below are our five most popular posts to date based both a) feedback from you and b) number of views.
A REALTORS® most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets.
The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, you need to keep in touch with these contacts over time and do so in the right ways.
Here’s a great article by vice president of marketing for NewPoint Media Group, Rebecca Chandler, on ways you, as a real estate sales professional, can provide amazing customer service.
As you’ll read, Rebecca discusses the importance of following up with every lead and proactively calling your real estate leads and clients versus hoping they’ll call you. A great tip is to use your CRM for Realtors to a) set-up automatic prompts and reminders so you never forget to make an important phone call and b) set-up every lead on an automated drip marketing campaign so while you’re busy on the road showing homes, you’re marketing to and keeping in touch with hot leads at the same time.
Today we’re re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how REALTORS® can make the most of the relationships they form at the various events, conferences, and parties they attend.
I have the good fortune of attending dozens of real estate events and conferences throughout the year – usually two or more per month. After I leave each event, I always have a stash of business cards, receipts, photos on my iPhone and more “stuff” to go through. I am a firm believer that there is a small window of opportunity after an event to follow up, cement new business relationships and new friendships.
You may already be aware that email marketing is an important element to keeping in touch, building trust, and developing rapport with clients and prospects. But you may be thinking “What kinds of emails should I send to my clients? What should I include in the emails?”
Now, many real estate CRM systems, including IXACT Contact, have emails already created for you (in addition to drip marketing campaigns for different types of leads). However, we realize that many REALTORS® like to customize these emails or create their own new emails in their own voice. In this blog post we outline five ideas for compelling marketing emails.
IXACT Contact will be at the Canadian Real Estate Professional Conference in Toronto. If you live in the Toronto area, you can register now using promo code CRIXACT. This will entitle you to free admission ($97 value) and a copy of Canada’s Top 100 Neighborhoods report from Canadian Wealth Magazine.
We’ll be at the event answering questions about our real estate CRM and how you can use it to organize your business and take your real estate marketing to the next level.