Tag Archives: real estate marketing

The Greatest Online Marketing Tool for Real Estate Professionals


Best Marketing Tool for RealtorsAs social media explodes in popularity and mobile use expands, you might be re-strategizing how to spend your marketing dollars. You might also be cringing at the idea of spending an inordinate amount of money on relatively new, untested waters, like social media ads. But, you have to go where the eyeballs are, right?

Absolutely! Fortunately, the eyeballs haven’t really moved, from a marketing standpoint. Think about where you spend some of your online time, several times a day, every day.… Read the rest

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Three Simple Ways to Enhance Your Real Estate Marketing Plan


Real Estate MarketingAny REALTOR® will tell you that marketing plays an important role in keeping their business successful.

Whether you’re a rookie realtor looking trying to create their first marketing plan, or you’re an established agent just looking to revisit your strategy, make sure you go beyond the basics.

Here are three simple ways you can enhance your real estate marketing plan:

1. Keep Your Contacts Organized
Before you get too deep into mapping out your real estate marketing plan, make sure your contacts are organized in one central location.… Read the rest

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Email Marketing: Use Your CRM for REALTORS ® to Get Relevant and Personal


Are you making these key real estate email marketing mistakes?If you’ve written off email marketing as being ineffective, you may want to think again. Email is one way you can stay in touch with your real estate database and remain “top of mind,” quickly and easily. It’s much more cost effective than many other marketing channels, such as direct mail and print advertising, and much of it can be automated. Studies have shown that people 1) want to receive email from individuals and companies they’re interested in, 2) use email to share information, and 3) check email every single day.… Read the rest

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Real Estate Marketing Ideas


IXACT Contact real estate email marketingIf you’re looking for some great real estate marketing ideas, you’ve come to the right place! In this post I’m going to outline four of my top ideas for promoting yourself and your business, staying top of mind, and establishing trust and credibility with your real estate sphere of influence (SOI).

1. A monthly real estate newsletter

Make sure your CRM for REALTORS® includes a professionally designed and written monthly real estate e-Newsletter. This way, you can benefit from a fantastic way to stay in touch with your database without having to pay an extra fee to a newsletter company or spend hours writing and designing an e-Newsletter yourself.… Read the rest

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4 Ways Real Estate Agents Can Stand out From the Competition


Real estate email marketingAs the real estate market rebounds, so does the number of new agents! A recent article by the Associated Press reports that the number of real estate applications has doubled in states like Florida and California, where rising home prices are grabbing headlines. Newcomers to the industry are lured by the impression of a big payday with a relatively low barrier to entry.

Real estate sales has always been a highly-competitive industry. With tens of thousands of new agents expected to enter the field in the upcoming months, it’s more critical than ever to distinguish your name and your brand from the masses.… Read the rest

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The 3 Best Real Estate Marketing Tools


Real estate marketing toolsThe best real estate marketing tools aren’t always easy to find. And everyone seems to have a different opinion these days on which ones really are the cream of the crop. In this blog post we’re going to let you in on three tools which we believe are absolutely essential for every REALTOR® and which will help take your business to new heights.

1. IXACT Contact – Real Estate CRM

A real estate CRM is the foundation to building a referrals-based business.… Read the rest

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How to Get More Referrals from Your Real Estate CRM Database


Get more referrals from your real estate databaseWant more referrals? Well, there may be more opportunity for referrals than you ever imagined right under your nose.

The key is to focus in on your “personal circle;” friends, family, and acquaintances who may be willing to recommend you to others.

The average homeowner knows three to five people who will move each year. Let’s crunch the numbers a bit. Assume there are 25 people in your personal circle. If that’s the case, you could get 75 to 125 new referrals per year from the people in your real estate CRM!… Read the rest

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3 Ways to Express Personality in Your Real Estate Email Marketing


Real estate email marketingToday’s blog post is by leading real estate virtual assistant, Pamela Cendejas. Pamela is an IXACT Contact partner and founder of Second Self Virtual Assistance. Enjoy:

You can always tell a good author by the descriptive details of their characters.  As you read, the players come alive and you’re able to imagine how they look and what their voices sound like.  The same should be true with your email.  Your readers should be able to feel like they’re getting to know “the real” you.… Read the rest

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Top 3 Marketing Mistakes Real Estate Agents Make


Top 3 real estate email marketing mistakesAs a REALTOR®, you have to wear a lot of hats. You may have not received much training in marketing even though it’s a key component of your job. But hopefully this blog post and others on the IXACT Contact Real Estate Contact Management Blog will help you improve and master effective real estate marketing.

Here are three real estate email marketing mistakes agents often make:

1. Sending generic real estate marketing emails

The “Dear Valued Client” approach and emails with no salutation at all or just “Hello” have spammy, batch and blast email written all over them.… Read the rest

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Want to Better Service Your Clients? Consider a CRM for REALTORS®


Build better client relationships with a CRM for RealtorsWhat are you doing right now to offer exceptional service to your clients? Perhaps you respond to their inquiries right away, provide them with excellent advice, are proactive in showing them homes they may be interested in and anticipating their needs, and more. But are there other things you can be doing? Maybe you could be leveraging technology more to bring the service you provide from good to great. Or great to extraordinary.

The technology I have in mind is a CRM for Realtors.… Read the rest

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