Tag Archives: real estate marketing

4 Ways to Create and Disperse Your Unique Value Proposition


real estate unique value propsitionThis blog post originally appeared on Inman. See the original article here.

In the midst of over 2 million active real estate licensees in North America, your unique value proposition (UVP) is what makes you stand out as a real estate agent.  It distinguishes you from the rest of the crowd, and showcases how you are different, better and most able to offer the best service in the sale or purchase of a home.

Your UVP is the cornerstone of your overall marketing strategy and the key to your success as a real estate agent.… Read the rest

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Real Estate Prospecting Tips & Ideas


real estate prospecting ideasDoes the very thought of real estate prospecting make you shudder? If so, you aren’t alone. For many REALTORS® prospecting is a necessary evil, one that is all too easy to postpone and drop to the bottom of your to do list.

Yet the majority of real estate professionals are hungry for more quality leads, more of those truly motivated buyers and sellers.  Real estate prospecting is one of the best ways to generate more real estate leads.  It can be time consuming, but it’s an exciting endeavor!  … Read the rest

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Real Estate Infographic: Top 17 Influencers to Follow on Twitter


real estate twitterHere at IXACT Contact, we understand the importance of keeping up with the ever-changing real estate marketing landscape. There are a multitude of ways to do this – but one of our favorites is thought leadership.

There are countless real estate marketers, agents, brokers and business owners who share their unique knowledge and innovations with the world. Where do they share it? For many, it all takes place online. Tapping into the knowledge of these individual is the perfect way to keep learning.… Read the rest

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How to Find Quality Real Estate Leads


real estate lead generationIs real estate lead generation one of the primary things on your mind when it comes to your business? If so, you’re not alone. Considering the average REALTOR® gets only 12 leads per year, it’s no wonder many agents are researching ways to obtain more high quality real estate leads.

In this blog post, I’ll share some valuable real estate lead generation ideas and examine the tips and tricks for how an agent can get more quality leads.

What Exactly is a Real Estate Lead?

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The Greatest Online Marketing Tool for Real Estate Professionals


Best Marketing Tool for RealtorsAs social media explodes in popularity and mobile use expands, you might be re-strategizing how to spend your marketing dollars. You might also be cringing at the idea of spending an inordinate amount of money on relatively new, untested waters, like social media ads. But, you have to go where the eyeballs are, right?

Absolutely! Fortunately, the eyeballs haven’t really moved, from a marketing standpoint. Think about where you spend some of your online time, several times a day, every day.… Read the rest

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Three Simple Ways to Enhance Your Real Estate Marketing Plan


Real Estate MarketingAny REALTOR® will tell you that marketing plays an important role in keeping their business successful.

Whether you’re a rookie realtor looking trying to create their first marketing plan, or you’re an established agent just looking to revisit your strategy, make sure you go beyond the basics.

Here are three simple ways you can enhance your real estate marketing plan:

1. Keep Your Contacts Organized

Before you get too deep into mapping out your real estate marketing plan, make sure your contacts are organized in one central location.… Read the rest

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Email Marketing: Use Your CRM for REALTORS ® to Get Relevant and Personal


Are you making these key real estate email marketing mistakes?If you’ve written off email marketing as being ineffective, you may want to think again. Email is one way you can stay in touch with your real estate database and remain “top of mind,” quickly and easily. It’s much more cost effective than many other marketing channels, such as direct mail and print advertising, and much of it can be automated. Studies have shown that people 1) want to receive email from individuals and companies they’re interested in, 2) use email to share information, and 3) check email every single day.… Read the rest

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4 Top Real Estate Marketing Ideas


IXACT Contact real estate email marketingIf you’re looking for some great real estate marketing ideas, you’ve come to the right place! In this post I’m going to outline four of my top ideas for promoting yourself and your business, staying top of mind, and establishing trust and credibility with your real estate sphere of influence (SOI).

#1: Create a monthly real estate newsletter

Make sure your CRM for REALTORS® includes a professionally designed and written monthly real estate e-Newsletter. This way, you can benefit from a fantastic way to stay in touch with your database without having to pay an extra fee to a newsletter company or spend hours writing and designing an e-Newsletter yourself.… Read the rest

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4 Ways Real Estate Agents Can Stand out From the Competition


Real estate email marketingAs the real estate market rebounds, so does the number of new agents! A recent article by the Associated Press reports that the number of real estate applications has doubled in states like Florida and California, where rising home prices are grabbing headlines. Newcomers to the industry are lured by the impression of a big payday with a relatively low barrier to entry.

Real estate sales has always been a highly-competitive industry. With tens of thousands of new agents expected to enter the field in the upcoming months, it’s more critical than ever to distinguish your name and your brand from the masses.… Read the rest

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The 3 Best Real Estate Marketing Tools


Real estate marketing toolsThe best real estate marketing tools aren’t always easy to find. And everyone seems to have a different opinion these days on which ones really are the cream of the crop. In this blog post we’re going to let you in on three tools which we believe are absolutely essential for every REALTOR® and which will help take your business to new heights.

1. IXACT Contact – Real Estate CRM

A real estate CRM is the foundation to building a referrals-based business.… Read the rest

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