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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: real estate marketing
Today I’m bringing you a post from Will Caldwell that was originally posted on Inman. If you’re a regular reader of this blog, you know we discuss real estate referrals regularly. I really enjoyed the way Will empasized a “pay it forward” attitude towards referrals. Enjoy the article!
This blog post originally appeared on Inman. See the original article here.
In the midst of over 2 million active real estate licensees in North America, your unique value proposition (UVP) is what makes you stand out as a real estate agent. It distinguishes you from the rest of the crowd, and showcases how you are different, better and most able to offer the best service in the sale or purchase of a home.
Your UVP is the cornerstone of your overall marketing strategy and the key to your success as a real estate agent.… Read the rest
Does the very thought of real estate prospecting make you shudder? If so, you aren’t alone. For many REALTORS® prospecting is a necessary evil, one that is all too easy to postpone and drop to the bottom of your to do list.
Yet the majority of real estate professionals are hungry for more quality leads, more of those truly motivated buyers and sellers. Real estate prospecting is one of the best ways to generate more real estate leads. It can be time consuming, but it’s an exciting endeavor! … Read the rest
Here at IXACT Contact, we understand the importance of keeping up with the ever-changing real estate marketing landscape. There are a multitude of ways to do this – but one of our favorites is thought leadership.
There are countless real estate marketers, agents, brokers and business owners who share their unique knowledge and innovations with the world. Where do they share it? For many, it all takes place online. Tapping into the knowledge of these individual is the perfect way to keep learning.… Read the rest
Is real estate lead generation one of the primary things on your mind when it comes to your business? If so, you’re not alone. Considering the average REALTOR® gets only 12 leads per year, it’s no wonder many agents are researching ways to obtain more high quality real estate leads.
In this blog post, I’ll share some valuable real estate lead generation ideas and examine the tips and tricks for how an agent can get more quality leads.
What Exactly is a Real Estate Lead?… Read the rest
As social media explodes in popularity and mobile use expands, you might be re-strategizing how to spend your marketing dollars. You might also be cringing at the idea of spending an inordinate amount of money on relatively new, untested waters, like social media ads. But, you have to go where the eyeballs are, right?
Absolutely! Fortunately, the eyeballs haven’t really moved, from a marketing standpoint. Think about where you spend some of your online time, several times a day, every day.… Read the rest
Whether you’re a rookie realtor looking trying to create their first marketing plan, or you’re an established agent just looking to revisit your strategy, make sure you go beyond the basics.
Here are three simple ways you can enhance your real estate marketing plan:
1. Keep Your Contacts Organized
Before you get too deep into mapping out your real estate marketing plan, make sure your contacts are organized in one central location.… Read the rest
If you’ve written off email marketing as being ineffective, you may want to think again. Email is one way you can stay in touch with your real estate database and remain “top of mind,” quickly and easily. It’s much more cost effective than many other marketing channels, such as direct mail and print advertising, and much of it can be automated. Studies have shown that people 1) want to receive email from individuals and companies they’re interested in, 2) use email to share information, and 3) check email every single day.… Read the rest
As the real estate market rebounds, so does the number of new agents! A recent article by the Associated Press reports that the number of real estate applications has doubled in states like Florida and California, where rising home prices are grabbing headlines. Newcomers to the industry are lured by the impression of a big payday with a relatively low barrier to entry.
Real estate sales has always been a highly-competitive industry. With tens of thousands of new agents expected to enter the field in the upcoming months, it’s more critical than ever to distinguish your name and your brand from the masses.… Read the rest