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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: real estate leads
Your clients and referral sources will often ask other people they meet in the “home industry” for their opinion of you. Your clients will even ask your competition!
So it pays to be respected by your peers.
Now that doesn’t mean you should become so friendly with your competition that you share leads or let them in on your real estate marketing plans. But, you should be cultivating good working relationships with other real estate agents — especially those who work in the same market or with similar profile clients as you.
Just about everyone has made New Year’s resolutions or set goals for 2013. Perhaps yours is to grow your real estate database or use your real estate contact management system more to better stay in touch with past clients. In fact, goal-setting is becoming increasingly common as the years go by.
How can this goal-setting trend help your business? You can use it to get more real estate leads and sales.
In real estate, it’s hard to generate high quality leads and grow your real estate database. If you’d like to expand your sphere of influence (SOI), a real estate contact management software can help.
In real estate, there are a number of ways to grow your real estate SOI.
One way is through hosting events like a client appreciation nights. Another way is through sponsoring a local sports team or organization in your community. Both of these activities help spur positive word of mouth about you and your services. With a real estate contact management software, you can plan, schedule, and organize these events and sponsorships and be reminded of key tasks and dates.
With all the talk of technology these days, it’s important to remember the value of the phone call in connecting with your real estate leads and clients. In the video below, real estate trainer Dirk Zeller explains why the phone call is still so important.
Calling clients to ask for referrals can be very effective, and Dirk shares what you can say on the phone during these exchanges.
Many agents shy away from making phone calls because they feel uncomfortable making the calls – they often don’t know what to talk about or are hesitant because it has been a long time since they’ve contacted the person.
This is part two of our Q&A blog post with Jennifer Allan-Hagedorn. In this series, Jennifer discusses success strategies and why agents need a real estate contact management system. Click here to be directed to the first part of this Q&A series.
Jennifer Allan-Hagedorn, a former top producing real estate broker turned author, knows how to energize a real estate sales career, and, as any of her followers will tell you, can motivate, inspire, and advise like no other.
You’re likely getting some real estate leads, and that’s a good start. You may or may not have a real estate contact management software. Now you want to make the most of these leads and maximize the likelihood that they become clients, right?
And perhaps you need some help managing these leads and keeping in touch with them over time. After all, you’re a busy REALTOR® and are doing the best you can do with the tools you have.
Frequently, you may get a lead that’s not yet ready to buy or sell, or that lead for some reason ends up doing business with another agent.
We hope that you’re using your real estate CRM to send out informative real estate marketing emails to your clients and prospects. And if you are, it’s likely that a lot of these people use Gmail.
Many professionals, including those in real estate sales, aren’t yet aware that Gmail has made some changes to the way they’ve structured their inbox. When you log-in to Gmail, you’ll see a number of tabs at the top of your screen, such as Primary, Social, and Promotions. The Primary tab is the inbox you see when you first log-in. Gmail automatically decides which emails you receive go in which tab.
Today’s blog post is written by Brandon Stuerke, a top business coach and marketing strategist. It originally appeared in RISMedia. A lot of what Brandon mentions as reasons why professionals are losing leads can be solved with a great real estate contact management software like IXACT Contact.
A few key points from this article stand out to us from a contact management perspective. Think about these things while you’re reading it.