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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: real estate leads
A REALTORS® most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets.
The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, you need to keep in touch with these contacts over time and do so in the right ways.
Here’s a great article by vice president of marketing for NewPoint Media Group, Rebecca Chandler, on ways you, as a real estate sales professional, can provide amazing customer service.
As you’ll read, Rebecca discusses the importance of following up with every lead and proactively calling your real estate leads and clients versus hoping they’ll call you. A great tip is to use your CRM for Realtors to a) set-up automatic prompts and reminders so you never forget to make an important phone call and b) set-up every lead on an automated drip marketing campaign so while you’re busy on the road showing homes, you’re marketing to and keeping in touch with hot leads at the same time.
If you’re using a real estate contact management software, you’re likely aware of the importance of using the software to generate key reports. These reports help you glean important insight into your business so you can make smarter business decisions moving forward.
You may be thinking, “Which reports are the most popular? Which ones should I make sure I view on a consistent basis to make certain that I’m fully understanding all aspects of my business and maximizing the effectiveness of my business-building efforts? In this blog post, we’ll explain.
3 High Value Reports in Your Real Estate Contact Management Software
1. Original Source of Contact Summary
There is a myth among many REALTORS® that clients will recommend you to friends and colleagues if they are happy with your services. “Why wouldn’t they give me a referral?” a real estate agent might ask. “I did a great job for them! I’ve been keeping in touch thanks to my real estate CRM.”
Unfortunately, it just doesn’t work that way.
A recent survey in a similar industry (financial planning) showed that the majority of clients do not proactively recommend their advisors — even though they are happy with the service they receive. The reason? They didn’t know their advisor wanted any referrals.
Remember to capture all of your new leads in your CRM for REALTORS® and assign them to the appropriate drip marketing campaign. Also be sure to use your CRM for Realtors to keep track of your communication history with each of your leads.
The Power of Success Stories in Real Estate
Stories are easier to remember, and often have much more impact, than facts and figures.
Today we’re re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how REALTORS® can make the most of the relationships they form at the various events, conferences, and parties they attend.
I have the good fortune of attending dozens of real estate events and conferences throughout the year – usually two or more per month. After I leave each event, I always have a stash of business cards, receipts, photos on my iPhone and more “stuff” to go through. I am a firm believer that there is a small window of opportunity after an event to follow up, cement new business relationships and new friendships.
The reason your real estate leads search the Internet is to find information, answers, and advice.
Will they find what they are looking for on YOUR website? That’s an important question because, if they don’t, they may click away and wind up using someone else’s services. Even if they were referred to you!
That’s why it’s so important to make sure your website has all the information a real estate prospect may be seeking. Ideally, a lead will go to your site and think, “Yes, I’m definitely at the right place.”
I always return my phone calls,” a real estate sales professional insists. “I get back to my clients and real estate leads as soon as I can — usually the same day.”
Does that sound like great service to you? Most REALTORS® would think so.
Surprisingly, however, leads and clients waiting for a call-back don’t always see it the same way.
That’s why, when you return a call — even promptly — the person can sometimes sound frustrated or even irritated with you.
Today’s blog post is a fantastic video by Chris Leader, President of Leader’s Edge Training and IXACT Contact affiliate. Chris discusses how you can prioritize the leads in your real estate contact management software by putting them into four separate groups: Group A, Group B, Group C, and Group D.
While you’re watching the video, keep in mind that IXACT Contact’s real estate contact management software makes it easy to categorize your leads into these four groups. In fact, Chris is a big supporter of IXACT Contact and recommends it to all of his coaching clients.