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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: real estate crm
Real Estate Software/ Technology: What to Invest In
A common question many REALTORS® grapple with is which real estate software/ technology tools to invest in and which ones to, well, leave on the sidelines.
Technology perhaps hasn’t been a focal component of your business and you may not be very tech savvy. But you know that social media and real estate software, such as real estate CRMs, have emerged and have proven themselves vital to running a business in a competitive marketplace.
Important tools for your business can include a social media management dashboard, such as Hootsuite, a digital document signature service, such a DocuSign, a blog, a powerful IDX, and/ or a tablet, such as an iPad.
How to Create “Compelling Content” for Your Website
There is a popular saying in the world of internet marketing: Content is King. Essentially this means that your website needs compelling content, which is usually in the form of tips and articles that will attract prospects, keep them engaged in your site, and motivate them to contact you. For instance, think of the e-Newsletter content IXACT Contact real estate CRM creates for you every month.
This is particularly important with respect to referrals who may visit your website before they decide whether or not to call you.
6 Keys to a Winning a Real Estate Listing Presentation
Using a real estate CRM to build a referrals-based business is the best way to get high-quality referrals and real estate leads. However, once you have the lead, you need to win the listing presentation, or that potential new business goes down the drain.
Fortunately, you’re going into the presentation in a strong position. You’ve been recommended! But don’t be overconfident. Use the following presentation tips to help ensure that it’s your “FOR SALE” sign that appears on the front lawn – and not some other agent’s.
4 Super Fast Ways to Build Your Real Estate CRM Database
A REALTORS® most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets.
The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, you need to keep in touch with these contacts over time and do so in the right ways.
Infographic: Effective Real Estate Email Marketing
Have you ever wondered how you could get involved (or more involved) with email marketing? Weary of the benefits that it’ll bring to your business?
We created the infographic, below, to answer these questions. It outlines all the components of an effective email marketing plan for REALTORS®; a monthly e-Newsletter, personalized and targeted mass emails, and drip email nurture campaigns.
Once you send out marketing emails from your real estate CRM, you can use IXACT Contact’s innovative Email Campaign Reporting funtionality to identify leads and optimize your campaigns.
Why You Should Be Planting the “Referral Seed”
There is a myth among many REALTORS® that clients will recommend you to friends and colleagues if they are happy with your services. “Why wouldn’t they give me a referral?” a real estate agent might ask. “I did a great job for them! I’ve been keeping in touch thanks to my real estate CRM.”
Unfortunately, it just doesn’t work that way.
A recent survey in a similar industry (financial planning) showed that the majority of clients do not proactively recommend their advisors — even though they are happy with the service they receive. The reason? They didn’t know their advisor wanted any referrals.
7 Tips for Following Up Effectively After an Event
Today we’re re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how REALTORS® can make the most of the relationships they form at the various events, conferences, and parties they attend.
Enjoy!
I have the good fortune of attending dozens of real estate events and conferences throughout the year – usually two or more per month. After I leave each event, I always have a stash of business cards, receipts, photos on my iPhone and more “stuff” to go through. I am a firm believer that there is a small window of opportunity after an event to follow up, cement new business relationships and new friendships.
6 Frequently Asked Real Estate CRM Questions
In today’s blog post, we answer six of our most frequently asked questions. Enjoy!
1. What does CRM stand for?
CRM is an acronym that stands for “Customer Relationship Management.”
2. How does a real estate CRM benefit me?
The benefits of integrating a CRM system into your business are more referrals, more repeat business, the ability to be proactive rather than reactive, and the ability to stay 100% organized. A great real estate CRM is like having your very own personal assistant who reminds you of key dates and tasks, sends out emails on your behalf, gives you key insight into your business, and more.
Infographic: 3 Key Facts Every REALTOR® Should Know
The great infographic, below, was created by the team here at IXACT Contact. We’ve summarized key research by the National Association of REALTORS® (NAR) and the implications for real estate agents.
Make sure to pay attention to the key takeaways at the bottom of the graphic. You’ll quickly realize the importance of a real estate CRM in helping you keep in touch and build strong relationships with your past clients. This is precisely how you’ll build that coveted referrals-based business.
Real Estate Sales Best Practice: Do More Than Just Return Calls
I always return my phone calls,” a real estate sales professional insists. “I get back to my clients and real estate leads as soon as I can — usually the same day.”
Does that sound like great service to you? Most REALTORS® would think so.
Surprisingly, however, leads and clients waiting for a call-back don’t always see it the same way.
That’s why, when you return a call — even promptly — the person can sometimes sound frustrated or even irritated with you.