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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: real estate crm
A common question many REALTORS® grapple with is which real estate software/ technology tools to invest in and which ones to, well, leave on the sidelines.
Technology perhaps hasn’t been a focal component of your business and you may not be very tech savvy. But you know that social media and real estate software, such as real estate CRMs, have emerged and have proven themselves vital to running a business in a competitive marketplace.
Important tools for your business can include a social media management dashboard, such as Hootsuite, a digital document signature service, such a DocuSign, a blog, a powerful IDX, and/ or a tablet, such as an iPad.
Using a real estate CRM to build a referrals-based business is the best way to get high-quality referrals and real estate leads. However, once you have the lead, you need to win the listing presentation, or that potential new business goes down the drain.
Fortunately, you’re going into the presentation in a strong position. You’ve been recommended! But don’t be overconfident. Use the following presentation tips to help ensure that it’s your “FOR SALE” sign that appears on the front lawn – and not some other agent’s.
A REALTORS® most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets.
The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, you need to keep in touch with these contacts over time and do so in the right ways.
There is a myth among many REALTORS® that clients will recommend you to friends and colleagues if they are happy with your services. “Why wouldn’t they give me a referral?” a real estate agent might ask. “I did a great job for them! I’ve been keeping in touch thanks to my real estate CRM.”
Unfortunately, it just doesn’t work that way.
A recent survey in a similar industry (financial planning) showed that the majority of clients do not proactively recommend their advisors — even though they are happy with the service they receive. The reason? They didn’t know their advisor wanted any referrals.
Today we’re re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how REALTORS® can make the most of the relationships they form at the various events, conferences, and parties they attend.
I have the good fortune of attending dozens of real estate events and conferences throughout the year – usually two or more per month. After I leave each event, I always have a stash of business cards, receipts, photos on my iPhone and more “stuff” to go through. I am a firm believer that there is a small window of opportunity after an event to follow up, cement new business relationships and new friendships.
The great infographic, below, was created by the team here at IXACT Contact. We’ve summarized key research by the National Association of REALTORS® (NAR) and the implications for real estate agents.
Make sure to pay attention to the key takeaways at the bottom of the graphic. You’ll quickly realize the importance of a real estate CRM in helping you keep in touch and build strong relationships with your past clients. This is precisely how you’ll build that coveted referrals-based business.
I always return my phone calls,” a real estate sales professional insists. “I get back to my clients and real estate leads as soon as I can — usually the same day.”
Does that sound like great service to you? Most REALTORS® would think so.
Surprisingly, however, leads and clients waiting for a call-back don’t always see it the same way.
That’s why, when you return a call — even promptly — the person can sometimes sound frustrated or even irritated with you.