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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: real estate contact management
Sitting down with Alistair Powell, Broker/Owner of Engel & Völkers, The Villages
Alistair Powell is the Managing Broker and owner of Engel & Völkers, The Villages, a global luxury real estate firm. Originally from the United Kingdom, Alistair joined Hamptons International realty to become the youngest ever sales manager. He owned his own brokerage at the age of 21 and established locations in Panama, the Middle East, London, Shanghai and Manila.
Sitting Down with Ashley Verrill, CRM Analyst at SoftwareAdvice.com
Ashley Verrill is a CRM analyst for Software Advice where she writes buyers’ guides and product reviews. She has spent the last seven years reporting and writing business features for print and radio. Her work has appeared or been cited in the New York Times, Inc., Forbes, CIO.com, the Austin Business Journal and the North Bay Business Journal, among others.
Ashley is an expert on CRM solutions and has extensive knowledge in this area. Currently, her research focuses on various topics related to CRM software, sales, customer service, and marketing strategy. She is well respected in the industry and has a wealth of knowledge to share.
Why Honest Agents Finish First
You’re an honest real estate sales professional. Of course you are.
But have you ever:
- Failed to draw your client’s attention to an undesirable characteristic of a potential new home?
- Exaggerated (just a little) on the selling price you claim you can get for a property?
- Persuaded a client to make a quick decision about a home just so you could get the transaction closed before month’s end?
- Pointed out the advantages of a neighborhood, but not the disadvantages?
- Invented an excuse as to why you didn’t return a phone call promptly?
Win a FREE IXACT Contact Real Estate CRM Memory Stick!
Want a FREE 8GB IXACT Contact memory stick? If so, hurry over to our Facebook page and sign up now to win!
On the sign up form, tell us which blog post from our Real Estate Contact Management & Marketing Blog you enjoyed the most. We’ll then enter you into the sweepstakes for a chance to win one of 20 memory sticks!
This special promotion will run for a limited time only. In past sweepstakes, we’ve given away our real estate CRM for free, an Apple TV, an iPad, a white paper on valuable contact management and marketing tips for REALTORS® and more.
6 Reasons Why a Client Will Recommend You as a Great Real Estate Agent
According to the The Referral & Repeat Marketing Book, there are six reasons why a client will recommend you to a friend or colleague. In order to attract more referrals,you must understand these reasons and then take the appropriate action steps to deliver on them.
Remember, at the end of the day, your real estate contact management system is key to generating a steady stream of referrals. If you keep in touch with past clients, provide value to them over time, and build on your relationships with them, they’ll be more likely to refer you to others.
Build Client Loyalty by Keeping Your Real Estate Contact Management Database Up-to-Date
According to statistics from the Direct Marketing Association and the United States Postal Service, approximately 18% of the population change their personal and/or business contact information every year.
That means if you haven’t been keeping your real estate contact management database up-to-date over the past year, the information you have on one out of five contacts could now be incorrect!
That’s why it’s so important to take a few minutes each week to update contact information.
In fact, according to the Referral & Repeat Marketing Book, “The number one reason that most agents are not successful with Referral & Repeat Marketing is that they fail to adequately maintain their databases.”
8 Ways Real Estate Agents Can Generate Referrals for Free
Today we’d like to share with you a great article by Katie Lance, who is the chief strategist for Inman News. Remember that once you build new relationships, you’ll need a real estate contact management software to manage all of your contact information and stay organized.
We particularly like point number six where Katie suggests positioning yourself as an “industry expert.” Keep in mind that IXACT Contact’s professionally written and designed monthly real estate newsletter is one way you can do this.
4 Proven Email Marketing Best Practices
Hopefully you’re harnessing the power of IXACT Contact’s powerful email marketing capabilities. You can do everything from send out a monthly real estate newsletter to set-up automated drip marketing campaigns to send out a beautiful just listed or just sold e-Card or e-Flyer.
In this blog post, we’ll share with you five email marketing best practices that’ll help you improve the effectiveness of your email communications. You want people to open your emails, read them, click on the links, and engage with you based on the email’s content.
1. Define Your Goal
How Kathleen Earned $10,000 from a Personal Note
The article below is from real estate sales coach Bruce Keith of Bruce Keith Results. Bruce uses a real life example to illustrate the importance of keeping in touch. Note that even if you haven’t been keeping in touch with your past clients, it’s not too late.
Our advice is to get on board with a top-notch real estate contact management system, such as IXACT Contact. You can set-up all of your leads and clients on automatic drip marketing campaigns, which makes it fast and easy to keep in touch with your sphere of influence (SOI). You can also create personalized letters and mail merge labels in a snap.
A Real Estate Software for the Mac that Keeps Getting Better
IXACT Contact has, for a long time, been one of the only real estate contact management systems on the market that is both PC and Mac compatible.
Many REALTORS® search high and low for an easy to use real estate software for their Mac and come up short. That’s one of the reasons why we created IXACT Contact, so agents can benefit from an amazing real estate software for the Mac that keeps getting better over time.
Why IXACT Contact’s Real Estate Software for the Mac is a Perfect Solution for Apple Lovers:
- It’s fully optimized for the iPad