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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: prospects
Real Estate Sales: The Secret Formula for Pulling Yourself Out of a Slump
In real estate sales, as in any profession, setbacks are common. We all experience those moments when we just can’t seem to catch a break. When that happens, it’s all too easy to feel frustrated and unmotivated. We just want to hide in a corner somewhere, ruminate, and eat a tub of ice-cream.
Yet, there is a proven formula you should use to pull yourself out of a slump.
1. Do something
2. Do more
3. Keep doing it
I’ve Lost so Many…
The below is a re-blog of an article by Brenda Mullen of Keller Williams Realty in San Antonio, Texas. The original blog post in ActiveRain can be found here.
The article starts here:
I didn’t realize how many I’ve lost. It’s so sad to think about now…but looking back, this could have been prevented. It’s so tragic and heartbreaking…senseless…
What am I talking about? I am talking about my database. Friends, colleagues and even books told me that when I got into Real Estate, I would need to start a database. I didn’t listen. I thought, I will just remember them all. I shuddered at the thought of writing down EVERY person I knew and sending them out some cheesy letter letting them know I was in Real Estate….sigh…(and then I wondered why they hired someone else).
Quiz: How “Referral Worthy” Are You?
Think you’re “Referral Worthy”? How good a job are you doing in getting referrals in real estate? What can you be doing better? Answer the below questions and see for yourself.
Start the quiz here:
| 01 | I’m constantly asking for referrals from those around me | T | F |
| 02 | When I ask for referrals, I mention who might benefit from my services and give examples of people referrers can potentially refer to me (for example, church group members, immediate family members, colleagues) | T | F |
| 03 | I schedule consistent ‘keep in touch’ calls with my contacts | T | F |
Reconnecting with Past Clients is Easier than You Might Think
One of the key elements of successful referral and repeat marketing is keeping in touch with past clients. Only by communicating in just the right way, at just the right frequency, can you ensure a steady stream of referrals and repeat sales.
But what if you’ve lost touch with a client you did business with months or years ago? Is it too late? If it is, it sure would be a shame since you spent so many real estate marketing dollars and so much time and energy converting those real estate leads you once had into clients.
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Make Relationship Calls, Not Sales Calls
Say you get two phone calls in quick succession.
The first call is from your investment advisor who is trying to sell you on yet another financial product. The second call is from the contractor who installed your air conditioning system last year and is checking to see if everything is working properly.
Are you going to react to both these calls in the same way?
Probably not. You might treat the first caller as a pesky salesperson going after their next lead, and try to get off the phone as quickly as possible. During the second call, however, you’ll likely be much more receptive and be willing to chat for a few minutes.
The Platinum Rule For Real Estate Service – Simple Yet Usually Overlooked
We wanted to re-publish this great article that is found on AgentGenius. It’s written by Hoyt David Morgan, President of CondoDomain.com. The bottom line is that in order to maximize your success in real estate sales, you need to compile information about your clients and really get to know them as people.
Unless you have an amazing memory, you’re going to want to use your real estate CRM system to build-up comprehensive contact profiles of your clients, leads, and prospects over time. And once those profiles are complete, your real estate CRM will help you to market to groups or segments of contacts in a way that’s personalized and relevant.
Top Must-Read Resources for New REALTORS®
New to real estate sales?
We’ve compiled a list of resources that will help you begin your new career in the best way possible.
These resources are filled with helpful tips, advice, and insight that we think both newbies and real estate veterans alike will be able to benefit from:
How to Stay Committed to Your Goals and Achieve Real Estate Sales Success
It’s called the “New Year’s Eve Syndrome.” You’re a real estate sales professional who sets some exciting goals for yourself. Perhaps you want to ramp up your real estate marketing, generate more leads or referrals, or do a better job of updating your real estate contact management system. You’re motivated. You can’t wait to get started. You know that great real estate success is just around the corner. Then, as the weeks go by, that initial exuberance wears off. You lose focus. You lose energy. And, before long, the commitment you’ve made to follow your plan quietly falls by the wayside.
Outlook is NOT a Real Estate CRM
So, you’re using Microsoft Outlook. Who needs a real estate CRM when you have Outlook, right?
If you feel this way, maybe it’s time to reconsider.
Outlook is an email client, first and foremost, not a CRM or true contact management system.
Yes it has a calendar, task manager, and notes feature, but it doesn’t have the key features and functionality that you, as a REALTOR®, need to be truly effective.
It simply doesn’t help you, as a real estate sales professional, to maximize the number of referrals and returning clients you get. Sure, Outlook may help you stay organized, but it wasn’t designed to do much more than that.