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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: past clients
Perhaps you’ve been thinking about a real estate contact management system and whether it’s worth the investment. Maybe you’ve heard of other agents in your office using IXACT Contact’s real estate CRM (customer relationship management) solution or another contact management system, and the amazing things they’ve been able to do with it, but you’re still hesitant. If you can relate to any of the four key indicators discussed below, it’s time to try out a CRM for REALTORS®.
Indicators That You Need a Real Estate Contact Management System
1. You have contact information scattered all over the place
We highly recommend that you personally visit your best clients once a year as a way to keep in touch with everyone in your real estate contact management database.
And you should know that keeping in touch with your sphere of influence (SOI) will help you build your referral and repeat business.
One way to arrange a visit with a past client is by conducting an annual Homeowner’s Check-Up. Conducting an annual Homeowner’s Check-Up is a great real estate marketing idea.
However, it’s not always easy to get a client to agree to one.
One of the key elements of successful referral and repeat marketing is keeping in touch with past clients. Only by communicating in just the right way, at just the right frequency, can you ensure a steady stream of referrals and repeat sales.
But what if you’ve lost touch with a client you did business with months or years ago? Is it too late? If it is, it sure would be a shame since you spent so many real estate marketing dollars and so much time and energy converting those real estate leads you once had into clients.
As a REALTOR®, you have some days – even weeks – that are jam-packed with activities. You’re showing homes to clients, hosting open houses, negotiating deals, following up on real estate leads, getting the paperwork done. You’re busy. With a capital B!
So it’s tempting to put some of your contact management and real estate marketingactivities on the back burner – just for a couple of weeks until you “catch up”. “My real estate CRM system can wait”, you might say.
That’s a big mistake.
Let’s review the four big benefits of effective contact management and the referral and repeat marketing approach that it enables: