About Our Blog
Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: keeping in touch
Feel Comfortable Calling Past Clients
Many real estate agents dread calling past clients, especially those they haven’t spoke to in a long time, because they don’t know what to say or how to begin the conversation.
If this sounds like you, you’ll want to read this article as we’ll discuss how to get around the problem of “not knowing what to talk about.”
At IXACT Contact, we’ve always stressed the importance of keeping in contact with past clients and continuing to build relationships with them, long after the initial transaction is over with.
Building a Referrals Business in Real Estate
We’d like to share with you an important article by Dirk Zeller on how to build a referrals-based business. Dirk Zeller is a renowned real estate coach and founder of Real Estate Champions. He is an accomplished author and has written a variety of real estate training publications.
In the article, Dirk emphasizes the importance of on-going communication with current clients, past clients, and your sphere of influence (SOI). With IXACT Contact’s professionally designed and written monthly e-Newsletter and the real estate CRM’s drip email marketing campaigns, you can keep in touch very easily and effectively with a minimal time commitment involved on your end.
3 Keys to Real Estate Sales Success
Today’s blog post is written by Michelle Vella, the founder of RealSTUDIO® Branding & Design. Michelle has over 20 years of combined experience in sales, marketing, publishing, photography, branding, and graphic design. RealSTUDIO is the preferred branding and design firm for many real estate agents and broker offices across the country, including RE/MAX Crest Realty Westside in Vancouver, British Columbia. We’re lucky to have Michelle share some insight with us on how REALTORS® can stand out from their competition from a branding and design standpoint.
One of the challenges that many real estate sales professionals have is “finding business.” Whether you are a new or veteran Realtor looking to grow your business, you must:
Quiz: Keeping Customers for Life
This is a great quiz that’s featured in REALTOR® Magazine:
“Only 11 percent of buyers and 28 percent of sellers choose a real estate practitioner based on their previous experience with that person, according to research by the NATIONAL ASSOCIATION OF REALTORS®. Those numbers show that there’s plenty of room for improvement when it comes to garnering repeat business. Take this quiz to find out if you’re doing what it takes to keep customers for life.” You may want to print the quiz out and circle your answers.
Quiz:
What’s The Value of a Realtor?
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of a REALTOR® to sell their home say they would use a Realtor next time. It’s up to you, as a real estate sales professional, to help your real estate leads and prospects understand the value you provide. Hopefully, this article will help you to do just this.
5 Tips for Building Lifelong Relationships in Real Estate
Today’s blog post is written by a guest author that we’re very fortunate to have contribute to our blog. The article below is by Barbara Gifford who is the Northern Regional Manager of REVStaffing. REVStaffing is one of the leading real estate virtual assistance companies in North America and Barbara has been supporting many of the top performing Realtors in Canada and the United States for over seven years. She specializes in real estate relationship-building and online marketing.
Plant the Real Estate “Referral Seed”
When you see a Doctor or Lawyer who has “By Referral Only” on the office door, what is your impression?
Probably that he or she is exclusive, an expert, in demand, and respected by clients and colleagues alike – a highly successful professional.
The psychology is simple.
People believe – for good reason – that if you get referrals, then not only must you be good at what you do, you also must work hard and make the extra effort required to fully satisfy your clients.
There is a mystique that surrounds professionals who build their businesses on referrals.
Accelerate Your Real Estate Marketing with A/B Testing
A/B testing should be an important part of any agent’s real estate marketing arsenal.
In this article, we’ll discuss A/B testing as it relates to email marketing campaigns.
Take Your Real Estate Marketing to the Next Level
If you’re serious about taking your real estate marketing to the next level, you’ll want to A/B split test your emails.
The process of continually testing, tweaking, and modifying your emails is what will lead to tremendously positive success with your email marketing campaigns.
You need to pinpoint the right message that resonates with your real estate leads, clients, or whoever your sending your email to.
Make Your Real Estate Newsletters an Invited Guest
Say a REALTOR® completes a transaction. The client is pleased with the services, the price for which the house sold, the quality of the home purchased, etc.
Then, a month later, the client receives a real estate e-Newsletter that the Realtor has sent through their real estate contact management software. Even though the publication is professionally designed and written — packed with valuable information — the client does not read it.
Why? Most likely the client didn’t know they were going to receive the e-Newsletter in the first place.
It’s uninvited.
The Secret Formula for Getting More Done in Less Time
Most books on time management teach us to focus only on activities that are important or urgent.
This is the so-called “ABC priority approach” where you focus on the ‘A’ priorities first, then the ‘B’s, and finally the ‘C’s.
The ‘C’ list often includes little things, such as updating a contact profile of a lead in your real estate CRM, or calling to book a follow-up dental appointment. You know – the activities that are not highly urgent and can wait until later.
The problem is, “later” never comes. And all your little tasks begin to pile up. Fast.