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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Cloudactivity plans appreciation best practices clients communications contact management contact profiles CRM CRM for Realtors database drip marketing email marketing follow-up keeping in touch keep in touch leads loyalty professionalism prospects real estate contact management real estate contact management software real estate crm real estate database real estate e-Newsletter real estate email marketing real estate leads real estate marketing real estate newsletter real estate prospecting real estate prospects real estate referrals real estate sales real estate software Realtor realtor CRM referrals referrals in real estate relationships repeat business service SOI sphere of influence tips website lead capture wireless sync
Tag Archives: keep in touch
We particularly like the post below from real estate coach and trainer Richard Robbins because of how it highlights the importance of adding value to your sphere of influence (SOI) over time. Many REALTORS® understand the value of keeping in touch with past clients but don’t realize the significance of actually “adding value.”
Here’s how to add value to your relationships with clients and past clients:
1. Send out a monthly real estate newsletter that’s packed with great tips and advice for homeowners. The best real estate contact management software, such as IXACT Contact, will come with a professionally written and designed monthly e-Newsletter that’s complete and ready to send.
Take this fun quiz to see how well you’re doing at staying organized and managing your time effectively. It’ll take less than 30 seconds to complete. Circle either true or false and at the end of the quiz add up all your “true” answers.
- I follow a daily calendar and task list. T/F
- I use drip marketing programs to automate some of my “keep in touch” work. T/F
- I use listing and closing Activity Plans so nothing falls through the cracks. T/F
- I set up automatic prompts so important meetings, commitments, and activities are not forgotten. T/F
This great blog post below, from IXACT Contact partner, real estate trainer, and author of “Sell With Soul,” Jennifer Allan-Hagedorn, is a good reminder to focus on servicing the loyal client base that you already have, and doing what you can to ensure you benefit from their referrals and repeat business.
The best source of future business is current business and if you’re not building on the relationships you currently have and, as Jennifer puts, it “knocking their sox off with your service,” you’re missing out on great opportunities down the road.
A REALTORS® most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets.
The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, you need to keep in touch with these contacts over time and do so in the right ways.
Today we’re re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how REALTORS® can make the most of the relationships they form at the various events, conferences, and parties they attend.
I have the good fortune of attending dozens of real estate events and conferences throughout the year – usually two or more per month. After I leave each event, I always have a stash of business cards, receipts, photos on my iPhone and more “stuff” to go through. I am a firm believer that there is a small window of opportunity after an event to follow up, cement new business relationships and new friendships.
The great infographic, below, was created by the team here at IXACT Contact. We’ve summarized key research by the National Association of REALTORS® (NAR) and the implications for real estate agents.
Make sure to pay attention to the key takeaways at the bottom of the graphic. You’ll quickly realize the importance of a real estate CRM in helping you keep in touch and build strong relationships with your past clients. This is precisely how you’ll build that coveted referrals-based business.
I always return my phone calls,” a real estate sales professional insists. “I get back to my clients and real estate leads as soon as I can — usually the same day.”
Does that sound like great service to you? Most REALTORS® would think so.
Surprisingly, however, leads and clients waiting for a call-back don’t always see it the same way.
That’s why, when you return a call — even promptly — the person can sometimes sound frustrated or even irritated with you.
In our last blog post, we shared a chart with you and explained that while 89% of buyers and 85% of sellers say they would recommend their agent or use their services again, a very small percentage actually do.
We promised that we’d share our thoughts with you on today’s blog post about why we think this is.
Here’s the bottom line: many real estate agents simply fail to keep in touch with past clients after the transaction ends. These agents likely aren’t using a CRM for REALTORS®.