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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
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Tag Archives: email marketing
A/B testing should be an important part of any agent’s real estate marketing arsenal.
In this article, we’ll discuss A/B testing as it relates to email marketing campaigns.
Take Your Real Estate Marketing to the Next Level
If you’re serious about taking your real estate marketing to the next level, you’ll want to A/B split test your emails.
The process of continually testing, tweaking, and modifying your emails is what will lead to tremendously positive success with your email marketing campaigns.
You need to pinpoint the right message that resonates with your real estate leads, clients, or whoever your sending your email to.
Real estate mogul Donald Trump has a lot of opinions on what it takes to be successful in business.
But, when it comes to real estate marketing, what would Trump say about email marketing in particular? Should REALTORS® be doing it more or doing it less? Is email “dead” like so many experts have claimed?
Recent survey: real estate marketing and email marketing
Based on recent findings from ExactTarget’s 2012 Channel Preference Survey, we’re going to share with you why we think Trump would agree that Realtors should jump all over email marketing.
This is a fantastic blog post by our friends at Status Social Media. Email marketing is an important real estate marketing tactic that you should be using to grow your business. Your IXACT Contact real estate contact management software has a fully-featured email marketing system built-in, complete with pre-designed drip marketing campaigns and a monthly e-Newsletter. When you’re sending out your mass emails using IXACT Contact, make sure to keep the below points in mind. The monthly e-Newsletter, as well as the marketing campaigns and email templates that we’ve created for you in IXACT Contact all avoid the following five mistakes.
During the 2012 Leading Real Estate Companies of the World® Conference in Orlando, Florida, Imprev conducted a survey among the REALTORS® who attended and came back with some interesting real estate marketing findings. The focus of this article is the survey’s findings as they relate to real estate contact management.
Email marketing was ranked by agents to be the number one most effective “marketing product” (using the survey terminology) that they currently use.
The study also found that more than three-out-of-four Realtors said that drip marketing (or more specifically, automated drip eMarketing) was their second most preferred marketing tool (followed by an iPad Presentation App).
One of the reasons you may be thinking about signing up for a real estate CRM (CRM stands for customer relationship management if you’re wondering), is because it comes with email templates you can use to send to your real estate leads and /or clients, right?
Perhaps you want to ramp up your real estate marketing, assign your leads to drip marketing campaigns and/ or send your clients impactful and effective marketing emails.
But there’s one problem: you’re worried that the email templates in the real estate CRM are canned. You’re concerned that they may be poorly written and sound generic and impersonal.
In August, IXACT Contact became the first and only real estate CRM to include Email Campaign Reporting.
With today’s announcement, you can now:
- Create your own custom graphical mass email headers
- Create graphical mass email and letter signatures
- Print your Task List
IXACT Contact has always made it extremely easy to create an email header. Upload your photo, upload your logo, and ‘presto’ you’re done.
Today we’re giving you new flexibility to create your own graphical design or upload a professionally designed graphical email header/banner into the system via HTML.
As someone who is considering IXACT Contact or has looked at our system in the past, we want to let you know about two very exciting features we have just added to IXACT Contact’s real estate CRM. Email Campaign Reporting and our “no limits” approach to the number of emails you can send using the system let you turn your email marketing into a serious competitive advantage.
OUR NEW MASS EMAIL CAMPAIGN REPORTING TAKES THE GUESSWORK OUT OF EMAIL MARKETING!
- View statistics on the overall deliverability of your email campaigns including open rate, click-through rate, bounce rate, etc.