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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: drip marketing
This great blog post below, from IXACT Contact partner, real estate trainer, and author of “Sell With Soul,” Jennifer Allan-Hagedorn, is a good reminder to focus on servicing the loyal client base that you already have, and doing what you can to ensure you benefit from their referrals and repeat business.
The best source of future business is current business and if you’re not building on the relationships you currently have and, as Jennifer puts, it “knocking their sox off with your service,” you’re missing out on great opportunities down the road.
A REALTORS® most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets.
The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, you need to keep in touch with these contacts over time and do so in the right ways.
Here’s a great article by vice president of marketing for NewPoint Media Group, Rebecca Chandler, on ways you, as a real estate sales professional, can provide amazing customer service.
As you’ll read, Rebecca discusses the importance of following up with every lead and proactively calling your real estate leads and clients versus hoping they’ll call you. A great tip is to use your CRM for Realtors to a) set-up automatic prompts and reminders so you never forget to make an important phone call and b) set-up every lead on an automated drip marketing campaign so while you’re busy on the road showing homes, you’re marketing to and keeping in touch with hot leads at the same time.
There is a myth among many REALTORS® that clients will recommend you to friends and colleagues if they are happy with your services. “Why wouldn’t they give me a referral?” a real estate agent might ask. “I did a great job for them! I’ve been keeping in touch thanks to my real estate CRM.”
Unfortunately, it just doesn’t work that way.
A recent survey in a similar industry (financial planning) showed that the majority of clients do not proactively recommend their advisors — even though they are happy with the service they receive. The reason? They didn’t know their advisor wanted any referrals.
Remember to capture all of your new leads in your CRM for REALTORS® and assign them to the appropriate drip marketing campaign. Also be sure to use your CRM for Realtors to keep track of your communication history with each of your leads.
The Power of Success Stories in Real Estate
Stories are easier to remember, and often have much more impact, than facts and figures.
Today we’re re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how REALTORS® can make the most of the relationships they form at the various events, conferences, and parties they attend.
I have the good fortune of attending dozens of real estate events and conferences throughout the year – usually two or more per month. After I leave each event, I always have a stash of business cards, receipts, photos on my iPhone and more “stuff” to go through. I am a firm believer that there is a small window of opportunity after an event to follow up, cement new business relationships and new friendships.
In our last blog post, we shared a chart with you and explained that while 89% of buyers and 85% of sellers say they would recommend their agent or use their services again, a very small percentage actually do.
We promised that we’d share our thoughts with you on today’s blog post about why we think this is.
Here’s the bottom line: many real estate agents simply fail to keep in touch with past clients after the transaction ends. These agents likely aren’t using a CRM for REALTORS®.
Time management is a great skill to have but mastering it isn’t always so easy, especially when you’re running a busy real estate sales business. Below are five great tips to put some time back into your day and make you a more productive Realtor.
Time Saving Tips for Real Estate Agents
There are a lot of gadgets, software tools, and web-based services on the market that will help you be more efficient and productive as a successful real estate sales professional.
But before you rush out to your nearest store, take a closer look at the technology you’re already using, such as your IXACT Contact real estate contact management system. Chances are, there are features on your cell phone, email system and website, as well as the online services to which you already subcribe and which you already pay for, that you are not using to their fullest.