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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: drip marketing
You’re likely getting some real estate leads, and that’s a good start. You may or may not have a real estate contact management software. Now you want to make the most of these leads and maximize the likelihood that they become clients, right?
And perhaps you need some help managing these leads and keeping in touch with them over time. After all, you’re a busy REALTOR® and are doing the best you can do with the tools you have.
Frequently, you may get a lead that’s not yet ready to buy or sell, or that lead for some reason ends up doing business with another agent.
Today’s blog post is written by Brandon Stuerke, a top business coach and marketing strategist. It originally appeared in RISMedia. A lot of what Brandon mentions as reasons why professionals are losing leads can be solved with a great real estate contact management software like IXACT Contact.
A few key points from this article stand out to us from a contact management perspective. Think about these things while you’re reading it.
You likely already know why you need to keep in touch with past clients; they’re great sources of referrals and can bring repeat business to you year after year. And remember, it takes five times less time and money to retain an existing client then to go out and get a new one.
But think about all of your past clients. It’s probable that a small percentage (perhaps 20%) of these clients give you most (80% or more) of your referrals and repeat business. This is an example of Parato’s Principle; the so-called “80-20” rule.
Today we’re going to share with you a blog post by John Boe, a leading sales trainer and motivational speaker. In this great blog post, John shares some real estate prospecting tips that we know you’ll find helpful.
John discusses the importance of getting back to real estate prospects ASAP. As he puts it, “Strike while the iron is hot.” Remember, as soon as a website lead comes in, your IXACT Contact CRM for REALTORS® will notify you via email so you can follow-up with the real estate lead right away and/ or assign them to a drip marketing program/ lead nurture campaign.