About Our Blog
Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
Subscribe to Our Blog!
Like us on Facebook!
Search Our Blog
Tag Cloudactivity plans appreciation best practices clients communications contact management contact profiles CRM CRM for Realtors database drip marketing email marketing follow-up keeping in touch keep in touch leads loyalty professionalism prospects real estate contact management real estate contact management software real estate crm real estate database real estate email marketing real estate leads real estate marketing real estate newsletter real estate prospecting real estate prospects real estate referrals real estate sales real estate software real estate sphere of influence Realtor realtor CRM referrals referrals in real estate relationships repeat business service SOI sphere of influence tips website lead capture wireless sync
Tag Archives: database
Need more referrals in your real estate sales career? Tap your “Sphere of Influence” (SOI).
Your Personal Circle is made up of those friends, relatives, former co-workers and acquaintances who may be willing to recommend your services to their friends, relatives and acquaintances.
What makes your SOI such a great referral source?
Most of the people in this group are homeowners. According to research, most homeowners know three to five people each year who will move. If there are 25 people in your Sphere of Influence, you could potentially gain 75 to 125 referrals per year!
What are the most important five minutes of your day? Is it promptly returning a client’s phone call? Sending out a real estate marketing email? Following up on a hot new real estate lead or referral?
Of course, all these activities are important because they are directly related to building your business, income and future.
But there is another activity that some REALTORS® don’t take as seriously. That’s unfortunate because it is just as vital to building a solid business as all the others — perhaps even more.
Let us give you a clue. The activity is real estate contact management related.
The below article is a re-blog by Real Estate Coach Bruce Keith. The article underscores what can happen for Realtors who embrace real estate contact management in their business. If you’re using IXACT Contact’s real estate CRM on a daily basis, your contact with clients will become more meaningful and productive, your database will continue to grow, and you’ll see an increasing amount of referrals flow your way.
Bruce’s article is below:
“Anything that is measured and watched improves,” says Bob Parsons, entrepreneur and founder of GoDaddy.com.
That’s why it’s so important to know your numbers. When you know the facts, you can invest your time and money in the most productive areas, and achieve maximum listings at minimum marketing costs. You’re real estate contact management software will be key to knowing your numbers.
Here’s an example of how this works:
When you receive a referral from a past client, of course you say, “Thank you.” But is that enough?
According to real estate sales experts, the number one reason why people fail to recommend a REALTOR® more than once is that they feel their first referral was not fully appreciated.
You need to make sure that everyone who recommends you or sends you a referral understands that you value loyalty.
This week we’ve decided to share a video on our blog with you of a speech by Dave Liniger, RE/MAX Chairman and Co-Founder. Liniger was recently named the “People’s Choice Most Influential Real Estate Leader” by Inman News. As you’ll see below, what Liniger discusses heavily relates to the importance of using a real estate CRM.
Liniger makes a number of key points. He says that change is accelerating at a faster and faster pace and that we need to embrace this change. He mentions that two or three years ago many of us never heard of an iPhone or knew even what an app or wireless sync was. According to Liniger, REALTORS® need to embrace technology and those that fully do will be the ones leading the real estate business moving into the future.
What do REALTORS® from RE/MAX, Century 21, and Keller Williams have to say about IXACT Contact’s Real Estate CRM?
Wondering what others have to say about IXACT Contact’s real estate contact management and email marketing software?
Here’s what some real estate professionals say about IXACT Contact’s real estate CRM:
The IXACT Contact program is spectacular! It’s intelligently thought out and well designed. I love how simple and intuitive it is.
- Mark Agnew, RE/MAX Professionals
I love IXACT Contact! With it, I’ve created a contract to close process that works really well. I’ve put a buyer through start to finish and it’s like having a very expensive admin help me. Emails go out on schedule and the buyer loved the reminders. The key is in the product’s ability to drive off of the contract and closing dates, which not all systems will do. And it’s so easy to set up!
It’s 2012. Can you believe it’s here already? What steps do you want to take to improve your business in the New Year? In our last blog post, “I’ve Lost So Many,” we shared the story of Keller Williams agent, Brenda Mullen, who for years went without a consolidated database and proper real estate contact management system and lost tons of potential business. Perhaps your resolution for 2012 is to begin using a real estate CRM (customer relationship management) solution. If it’s not, maybe it should be. Here’s why:
Your database/ real estate contact management system of past clients, hot prospects and business-to-business referral sources is your most valuable business asset. The more clients, real estate leads, and quality contacts in general that you have in your database, the more repeat business and referrals you’re likely to get (assuming, of course, you communicate with those contacts in just the right ways).
But what if you don’t have enough contacts in your real estate contact management system?
Here are some ways to rapidly add more names:
1. Your personal and professional network
The below is a re-blog from an AGBeatarticle that was very recently published. It presents some important information from the National Association of REALTORS®. There are three key takeaways from this data:
Exhibit 7-1: Most people find their REALTOR® though a referral or used the agent they worked with previously:
1) You should invest far more money and time keeping in touch with your database of past clients and referral sources than on your website and other advertising. Practicing effective contact management using a good real estate CRM such as IXACT Contact will deliver 15 TIMES the business of your website and advertising.