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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: best practices
Real Estate Email Marketing: Finding the Balance
This is a great article that was written by Hannah Kennedy at Fathom Online Marketing. It underscores the importance and value of real estate email marketing and emails in reaching your database. With IXACT Contact’s real estate contact management system, you can send unlimited drip emails and 1,000 free mass emails per month. Make sure you’re taking advantage of IXACT Contact’s Activity Plans and Mass Email features to connect with your prospects and clients. Drip marketing is a breeze with IXACT Contact because of the advanced real estate email marketing system built-in. Here at IXACT, we believe that while direct mail is still important and should never be discounted, it should be supplemented with email marketing, which is more cost effective.
7 Tips to Transform Your Marketing for Realtors
Today’s post is a re-blog by Katie Lance, Contributing Editor of InmanNext and Social Media Director for Inman News. She offers some great real estate marketing tips that we believe will prove helpful in taking your marketing to the next level.
Katie advises against “do-it-yourself marketing.” If you subscribe to IXACT Contact’s real estate CRM, you’ll be able to choose from a library of professionally designed templates including templates for just listed e-Cards and e-Flyers and e-Newsletters.
Kate also discusses the importance of knowing what’s working in your business so you can spend your money wisely. Use the Reporting feature in IXACT Contact’s real estate CRM to see where your business is coming from and the source of your referrals.
Top 4 Favourite Real Estate Contact Management Tips
This is a re-blog by real estate trainer and author of Sell with Soul, Jennifer Allan-Hagedorn. Jennifer endorses IXACT Contact’s Realtor CRM and openly recommends it as her real estate contact management system of choice.
The article begins here:
I believe that every real estate agent who wants to be the best thing to happen to their clients (thus generating a steady supply of new clients throughout their careers) should invest in and commit to a real estate-specific contact management system. No, not to send out cheesy drip marketing emails to their nearest and dearest every two weeks, but to maximize the likelihood that everyone they know thinks of them fondly when the subject of real estate comes up in their day-to-day wanderings.
Are All REALTORS® Really #1? Differentiate Your Real Estate Marketing
Look around you. It’s likely that you’ll see some type of billboard or ad with a REALTOR®’s face on it. But have you noticed that Realtors seem to sell themselves in the same way? “I’m the best!,” “I’m #1,” “I’ve won 10 awards!”
So the question is, how do you differentiate yourself and your services? How do you set apart your real estate marketing from that of your competition?
When all agents are essentially saying the same thing (that they’re the “best” or “top performing”), you need to take another, more effective approach.
Make Your Real Estate Newsletters an Invited Guest
Say a REALTOR® completes a transaction. The client is pleased with the services, the price for which the house sold, the quality of the home purchased, etc.
Then, a month later, the client receives a real estate e-Newsletter that the Realtor has sent through their real estate contact management software. Even though the publication is professionally designed and written — packed with valuable information — the client does not read it.
Why? Most likely the client didn’t know they were going to receive the e-Newsletter in the first place.
It’s uninvited.
The Secret Formula to Getting Real Estate Referrals from Business Professionals
As a real estate sales person
who excels in generating clients through referrals and repeat business, you know that your real estate CRM database of past clients is a vital source of new business. However, another great source of leads is your list of fellow professionals in the “home industry” — plumbers, florists, tutoring services, personal trainers, landscapers, and deck builders to name a few.
You want to cultivate a positive relationship with these professionals so that they’ll recommend you when any of their clients need real estate help.
Sounds great. But how do you make these relationships happen?
Tagged best practices, communications
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5 Common Real Estate Email Marketing Mistakes
This is a fantastic blog post by our friends at Status Social Media. Email marketing is an important real estate marketing tactic that you should be using to grow your business. Your IXACT Contact real estate contact management software has a fully-featured email marketing system built-in, complete with pre-designed drip marketing campaigns and a monthly e-Newsletter. When you’re sending out your mass emails using IXACT Contact, make sure to keep the below points in mind. The monthly e-Newsletter, as well as the marketing campaigns and email templates that we’ve created for you in IXACT Contact all avoid the following five mistakes.
An Amazing Way to Discover Your REALTOR® Reputation
“I think my real estate reputation is pretty solid,” says Hank, a real estate agent in Cleveland, Ohio. “My track record is excellent and I treat clients very well.”
That may be true. But how does Hank know for sure?
For that matter, how do YOU know for sure that clients think of you as the helpful, knowledgeable REALTOR® — the kind that they wouldn’t hesitate to refer to their friends and colleagues?
The only way to know for sure is to conduct a survey of your Realtor reputation:
Real Estate Marketing Guide: The Ultimate List of Resources for Getting More Referrals
Here at IXACT Contact we’ve compiled a list of the best free resources for getting more referrals in your real estate sales career. Take a look. We hope you find them helpful!
Real Estate Marketing Guide: Referrals Resources List
- 8 Ways Real Estate Agents Can Generate Referrals for Free
- How “Referral Worthy” Are You?
- Creating Referrals
- How to Use Stories to Get More Referrals
- Top 5 Ways Real Estate Sales Professionals Can Generate Referrals and Real Estate Leads
- Sphere of Influence Tips – 8 Reasons Why You Might Not Be Getting Referrals in Your Real Estate Business
Are You in Real Estate Sales? 7 Easy Ways to Stay Memorable
This is a re-blog from a recent article in Inc. Magazine, called “How to Be the Most Memorable Person in the Room.” We thought we’d re-blog it because as a REALTOR®, you’re constantly dealing with prospects and clients so it’s so important to stay memorable and “top of mind.”
What really stood out to us in this article is the when the author, Christina DesMarais, states “Be interested in what’s going on in other people’s lives.” If you’re an avid reader of our blog, “The Real Estate Contact Management & Marketing Blog” you’ll know that this is something we’ve always highly recommended.