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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Tag Archives: activity plans
How to Follow-up on a FSBO Referral
Depending on the state of the real estate market, up to 20% of homes listed at any one time are For Sale by Owner (FSBO). So, there’s a good chance that in your real estate sales career one of your past clients will refer you to people who are trying to sell their home without a real estate agent.
Following-up on a FSBO, even when you’ve been referred, can be tricky. These people are inundated by REALTORS® trying to get them to list the traditional way — and, as a consequence, they can be understandably defensive.
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By becoming an IXACT Contact Facebook fan, you’ll get access to our white paper AND insider product news, tips on relationship marketing, and valuable advice on effective contact management!
Hobbs/Herder Selects IXACT Contact as their Real Estate CRM of Choice
Check out IXACT Contact’s latest news release:
Hobbs/Herder moves to make IXACT Contact a key component of its REALTOR® marketing system, acknowledging that effective contact management and a real estate CRM system are vital to long term success in real estate sales.
IXACT Contact is simple to learn and easy to use. This real estate CRM will help our clients implement the Hobbs/Herder marketing process and systematize their business
IXACT Contact and Hobbs/Herder have joined forces, with IXACT Contact adding important components of the Hobbs/Herder REALTOR® marketing system into its real estate CRM.
Consumer Choice and Real Estate Sales
This is a great video that sheds some light on consumer choice and how decisions are formed. There are so many choices that buyers and sellers have to make these days, including the choice of who their REALTOR® will be.
Watch this video from a real estate perspective. Think about how you can position yourself as a trusted advisor and eliminate the anxiety that consumers often face when presented with myriad choices.
When people are faced with choices, such as deciding which Realtor will represent them when buying or selling a home, they’ll often decide based upon who they have the deepest connection with or strongest relationship with.
Google+ and Facebook Are Not CRM Tools
Inman News recently published a great article that I’d like to share with you below. With all the craze these days sparked by the emerging popularity of social media, many believe that sites like Facebook, Twitter, and Google +1 can replace any sort of CRM. Well, if you believe that, I highly recommend re-considering.
At IXACT Contact, we think that a social media site like Facebook complements, but does not replace, a real estate CRM (or real estate contact management) system.
New REALTOR®? Why Activity Plans Are a Must
You’re new to real estate sales. You have a million and one things coming at you so organization is certainly a challenge. Surely, it’s easy to forget to action or follow up on key tasks and ensure you’re starting out in the best way possible.
If you’re a real estate novice, there’s also a good chance that you’re unsure of the best way to get new clients. What effective strategies and tactics are out there, you might ask, that will help me build a loyal client base? How can I stand out from the crowd and differentiate myself and my services?
Achieving Your Real Estate Goals
Below is a great article by one of our affiliates, Bruce Keith. We have a million and one things that we’re trying to accomplish but to some, it feels like the path to accomplishing these goals or tasks are out of sight. Bruce shares some tips that will help you achieve your desired goals and results. Use your IXACT Contact real estate CRM to help you keep track of your results and automate a lot of the work involved. If your goal is to track your real estate leads more closely or send out more marketing (or create more drip marketing campaigns) to prospects, IXACT Contact will play a key part.
The Two MOST Frequently Asked Questions about IXACT Contact Real Estate CRM
As a real estate CRM company, we’re contacted by REALTORS® everyday asking us about how our smartphone wireless sync works. Many times on that same call or email, the conversation moves to our Activity Plan functionality and what that’s all about. In fact, we have found that these two questions are our most frequently asked ones. You might be wondering what the answers to these questions are too, so let me take the time to address them now.
Wireless Sync
Important New Enhancements to Task List and Activity Plans
At IXACT Contact, we’ve launched some exciting new product enhancements to our real estate software. Outlined below are some of these new features. We know that you’ll find these enhancements to save you time and allow you to be even more productive.
IT’S NOW EASIER THAN EVER TO MANAGE ALL YOUR TASKS USING IXACT CONTACT!
- Filter your Task List by subject/activity type keyword and/or due date range.
- Your search criteria are remembered even if you navigate away from the Task List page and come back later.
- By default, your incomplete drip emails are not displayed in the Task List.
Keeping In Touch With Clients Doesn’t Have To Be Hard
I published a series of posts in the fall about the “HOW” of practicing effective contact management and what good real estate marketing is all about. I’d like to pick that up again, and go a little deeper now into communication strategy. Let’s take a look at some real world examples of what we refer to as keep in touch events. A keep in touch event can be anything from:
- a quick phone call to say Hi
- a preferred client update mailer on a monthly basis to your “A List” or “Group 1″ contacts