About Our Blog
Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
Subscribe By Email
Search Our Blog
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
Tag Cloudactivity plans appreciation best practices clients communications contact management contact profiles CRM CRM for Realtors database drip marketing email marketing follow-up keeping in touch keep in touch leads loyalty professionalism prospects real estate contact management real estate contact management software real estate crm real estate database real estate e-Newsletter real estate email marketing real estate leads real estate marketing real estate newsletter real estate prospecting real estate prospects real estate referrals real estate sales real estate software Realtor realtor CRM referrals referrals in real estate relationships repeat business service SOI sphere of influence tips website lead capture wireless sync
Category Archives: Realtor Stories
Recently, ActiveRain published an article with a corresponding infographic, titled, Real Estate Marketing and Software: The Price is Right 2012. ActiveRain conducted a study in which they surveyed over 2,000 REALTORS® to “understand what software and marketing support real estate agents are using in their business and how much they are spending on these necessary tools of the trade” (such as real estate CRM systems). The data was combined with the National Association of REALTORS® 2012 Member Survey.
The survey findings are very powerful. They underscore the importance of technologies like a real estate CRM and the value it has to success in real estate sales. Here are some key insights from the study:
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of a REALTOR® to sell their home say they would use a Realtor next time. It’s up to you, as a real estate sales professional, to help your real estate leads and prospects understand the value you provide. Hopefully, this article will help you to do just this.
Real estate success stories are among the most persuasive elements of a real estate marketing program. People may forget the details of your credentials, such as years of experience or list/sold statistics, but your past real estate successes will stick.
You may have testimonials and real estate success stories already featured on your website and in your real estate marketing materials. But you should also have a repertoire of success stories ready to communicate verbally when meeting with real estate leads and prospects.
Putting Past Real Estate Successes to Good Use
Let’s say, for example, that during a listing presentation a client asks:
What do REALTORS® from RE/MAX, Century 21, and Keller Williams have to say about IXACT Contact’s Real Estate CRM?
Wondering what others have to say about IXACT Contact’s real estate contact management and email marketing software?
Here’s what some real estate professionals say about IXACT Contact’s real estate CRM:
The IXACT Contact program is spectacular! It’s intelligently thought out and well designed. I love how simple and intuitive it is.
- Mark Agnew, RE/MAX Professionals
I love IXACT Contact! With it, I’ve created a contract to close process that works really well. I’ve put a buyer through start to finish and it’s like having a very expensive admin help me. Emails go out on schedule and the buyer loved the reminders. The key is in the product’s ability to drive off of the contract and closing dates, which not all systems will do. And it’s so easy to set up!
The article starts here:
I didn’t realize how many I’ve lost. It’s so sad to think about now…but looking back, this could have been prevented. It’s so tragic and heartbreaking…senseless…
What am I talking about? I am talking about my database. Friends, colleagues and even books told me that when I got into Real Estate, I would need to start a database. I didn’t listen. I thought, I will just remember them all. I shuddered at the thought of writing down EVERY person I knew and sending them out some cheesy letter letting them know I was in Real Estate….sigh…(and then I wondered why they hired someone else).
Many of you may have seen some of our blog posts on ActiveRain. In fact, we’re quite active in this online community. We were reading through various posts and came across some great ideas for closing gifts. Take a look at what, in our opinion, are the “best of the best” closing gift ideas:
- Dawn A Fabiszak of Denver, Colorado supervised the construction of her client’s new home and documented the process along the way, creating a beautiful photo album. You can imagine how surprised and elated the client must have been when she received this unexpected gift!
Liz and Bill Spear of RE/MAX Elite wrote an interesting blog post on Active Rain yesterday about the perils of discovering that your young home buyers are relying on “dear old Dad” to act as their advisor and coach on their home buying process. Here’s an excerpt from their post:
There are few things that strike more apprehension into our day than finding out that someone’s family member is now involved in the home buying decision making process! Dad isn’t the buyer, but BOY can he throw a wrench into the decision making process!
This is a re-blog of a post by Dawn Fabiszak on Active Rain from a couple of days ago. It’s a great example of how effective contact management helps her build deep and lasting client relationships. Over to Dawn:
Yesterday I received a call that started out with, “I’m not sure if you remember me….”. My response? ”Hi, Diane. How have you been? Are the kids both doing well?” I was in my car when I received the call. And I added, “I am driving right past your subdivision on the way to the vet with my dog.” You see, I keep in contact with my past clients. I send out birthday cards, home anniversary cards and Christmas cards on top of my newsletter.
A couple of weeks ago, I blogged about the importance of visiting past clients at least once a year, and gave some suggestions for overcoming common obstacles. One of the best comments came from Reg Gupton on ActiveRain, and I thought it was so good I would feature it as its own blog post. So here it is – enjoy. Thank you Reg!
A long time ago when I had just started out in real estate, while out for a stroll on the Downtown Boulder Mall, I saw coming my way a past client couple. We had closed their transaction a few weeks before.