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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Category Archives: Communications
Sitting down with Alistair Powell, Broker/Owner of Engel & Völkers, The Villages
Alistair Powell is the Managing Broker and owner of Engel & Völkers, The Villages, a global luxury real estate firm. Originally from the United Kingdom, Alistair joined Hamptons International realty to become the youngest ever sales manager. He owned his own brokerage at the age of 21 and established locations in Panama, the Middle East, London, Shanghai and Manila.
How Real Estate Success Stories Will Help You Win More Clients
Today we’re going to share with you how to use success stories to help turn your real estate leads into clients. We’ll talk about what “success stories” are, below, and how you can properly use them.
Remember to capture all of your new leads in your CRM for REALTORS® and assign them to the appropriate drip marketing campaign. Also be sure to use your CRM for Realtors to keep track of your communication history with each of your leads.
The Power of Success Stories in Real Estate
Stories are easier to remember, and often have much more impact, than facts and figures.
7 Tips for Following Up Effectively After an Event
Today we’re re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how REALTORS® can make the most of the relationships they form at the various events, conferences, and parties they attend.
Enjoy!
I have the good fortune of attending dozens of real estate events and conferences throughout the year – usually two or more per month. After I leave each event, I always have a stash of business cards, receipts, photos on my iPhone and more “stuff” to go through. I am a firm believer that there is a small window of opportunity after an event to follow up, cement new business relationships and new friendships.
Real Estate Sales Best Practice: Do More Than Just Return Calls
I always return my phone calls,” a real estate sales professional insists. “I get back to my clients and real estate leads as soon as I can — usually the same day.”
Does that sound like great service to you? Most REALTORS® would think so.
Surprisingly, however, leads and clients waiting for a call-back don’t always see it the same way.
That’s why, when you return a call — even promptly — the person can sometimes sound frustrated or even irritated with you.
5 Ideas for Compelling Real Estate Marketing Emails
You may already be aware that email marketing is an important element to keeping in touch, building trust, and developing rapport with clients and prospects. But you may be thinking “What kinds of emails should I send to my clients? What should I include in the emails?”
Now, many real estate CRM systems, including IXACT Contact, have emails already created for you (in addition to drip marketing campaigns for different types of leads). However, we realize that many REALTORS® like to customize these emails or create their own new emails in their own voice. In this blog post we outline five ideas for compelling marketing emails.
How to Re-Connect with Clients Who’ve Slipped through the Cracks
Nobody’s perfect. Despite your best intentions, you can lose contact with a past client or real estate lead. You may have a real estate contact management system and send out a monthly e-Newsletter, but have failed to make a phone call, pay a visit, or send an invitation to a seminar or event.
According to The Referral & Repeat Marketing Book, you should be staying in touch with past clients and referral sources — through a combination of direct mail, calls and personal contact — at least 17 times a year.
So what do you do when a client falls through the cracks?
Quiz: Are You Keeping in Touch Effectively?
Staying in touch with past clients and continuing to build relationships with leads that are not ready to buy or sell right away is a vital part of running a successful real estate sales business. Take this quiz to see how well you’re doing in staying in contact with your sphere and remaining “top of mind.”
Circle either T for True or F for False. At the end, add up how many T’s you circled.
- I send out a monthly real estate e-Newsletter to my past clients (T/ F)
- I’ve set up all of my leads on drip marketing programs (T/ F)
How to Use Stories to Get More Referrals
Today we’d like to share a great blog post with you by Austin Sams from Agent Inner Circle. It’s a great reminder of one truly effective technique for securing those coveted referrals! And it’s so easy! Read the article below and leave a comment at the end letting us know what you thought.
While you’re reading the article, keep in mind that in order to get satisfied clients talking about you over time and continuing to create buzz and spread positive word of mouth, you need to practice effective contact management. The bottom line is that a good real estate contact management software is essential to keeping in touch with people easily and effectively.
An Easy Way to Ensure No Real Estate Lead Falls Through the Cracks
Here’s a typical scenario: A past client (who has become loyal to you as a result of your real estate marketing efforts) recommends you to a colleague who is planning on making a move. “Our REALTOR® did a terrific job for us,” he says to his colleague, writing down your contact information on a scrap of paper. “Here’s his name.”
Now you have a fresh new real estate lead! Or do you?
These days, many new referrals won’t immediately call you for more information. Instead, they will visit your website first.
Keep in Touch with Past Clients: The Ultimate List of Resources
We’ve compiled a fantastic list of resources, below, that’ll give you a ton of ideas on creative and effective ways to keep in touch with past clients, so you can stay memorable and “top of mind.” Remember, this is a key element to achieving a referrals-based business.
Make sure you bookmark this page so you have quick access to the list. Also, be sure to share this list with others by clicking on one of social media buttons to the left of this page.
How to Attack Your REALTOR® Database and Get it Working For You