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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Category Archives: Communications
Today we’re reblogging an article written by Pamela Cendejas, a real estate virtual assistant and IXACT Contact affiliate. In this article, Pamela shares some awesome tips that’ll take your real estate marketing from good to great.
Not all real estate marketing emails are created equal so next time you sit down to write one, take these tips into consideration. Pamela’s right when says, “Email marketing is one of the most powerful things you can do for your business.” Remember that if you’re too busy to write your own marketing emails, IXACT Contact’s real estate contact management system comes with email templates and drip marketing plans created for you that follow all of the advice Pamela outlines in this article.
“Marketing copy” is key to your overall real estate marketing plan. It’s the most important element of your website, e-mails, letters, ads, and other sales materials. The words you choose speak to your real estate leads and clients – on your behalf – when you’re not there to do it in person.
Copywriting is a big topic in the real estate marketing world. There are entire books devoted to the subject. But the basics are relatively straightforward.
Here are the essential tips for writing compelling advertising, sales and marketing communications:
Say you want to sponsor a home expert seminar for your past clients (a great idea, by the way). You know a local expert who would be the perfect choice for a talk on home landscaping. You’ve heard him speak before and his presentations are fact-filled and engaging.
How do you get him to say “Yes” to your seminar?
Here are some suggestions:
- Get in touch with the expert and ask if you can speak to him in person for a few minutes, perhaps over a coffee or lunch. He is likely to be more receptive to your invitation if you meet with him face-to-face.
At IXACT Contact, we’ve compiled some fantastic stats and figures we think every agent should know. As you read through them, we hope you recognize the importance of staying in touch with leads and past clients. A real estate CRM is the tool that will make it easy for you to do so. With a CRM, you’ll see more referrals and repeat business flow your way. Please make sure you share this post with your colleagues after reading it. Enjoy!
Source: National Association of REALTORS® (NAR) 2012 Profile of Home Buyers and Sellers
Check out the video below from acclaimed real estate coach and trainer, Chris Leader of Leader’s Edge Training. Chris says a real estate CRM is “a must have tool for anyone serious about their business.” He also mentions that with a great CRM, agents can provide their clients with better customer service and grow their referrals and repeat business from past clients.
So, don’t think you really need a real estate CRM? Don’t take it from us, see what Chris says below:
Note: If you can’t see the video due to receiving this blog post via email, please click on the title of the blog post.
A good REALTOR® also needs to be a good marketer. And just like using a real estate contact management software, email marketing should be an important component of every agent’s marketing plan. If you’re not sending an e-Newsletter, taking advantage of drip marketing campaigns, or sending out Just Listed/ Just Sold e-Flyers, you’re missing great opportunities to stay in touch with past clients, convert leads into clients, and get more referrals.
Take the quiz below to learn your real estate email marketing aptitude. If you’re not too email marketing-savvy, or you aren’t doing much of it at this point, this quiz will help you learn best practices so you can get started on the right track.
With all the talk of technology these days, it’s important to remember the value of the phone call in connecting with your real estate leads and clients. In the video below, real estate trainer Dirk Zeller explains why the phone call is still so important.
Calling clients to ask for referrals can be very effective, and Dirk shares what you can say on the phone during these exchanges.
Many agents shy away from making phone calls because they feel uncomfortable making the calls – they often don’t know what to talk about or are hesitant because it has been a long time since they’ve contacted the person.
This is part two of our Q&A blog post with Jennifer Allan-Hagedorn. In this series, Jennifer discusses success strategies and why agents need a real estate contact management system. Click here to be directed to the first part of this Q&A series.
Jennifer Allan-Hagedorn, a former top producing real estate broker turned author, knows how to energize a real estate sales career, and, as any of her followers will tell you, can motivate, inspire, and advise like no other.