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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Category Archives: Being a Realtor
Your clients and referral sources will often ask other people they meet in the “home industry” for their opinion of you. Your clients will even ask your competition!
So it pays to be respected by your peers.
Now that doesn’t mean you should become so friendly with your competition that you share leads or let them in on your real estate marketing plans. But, you should be cultivating good working relationships with other real estate agents — especially those who work in the same market or with similar profile clients as you.
To be a great agent, you need to excel in real estate marketing and personal branding. This informative infographic explains how to build a personal brand – which is absolutely key to getting more referrals and repeat business.
A real estate contact management system is so important here because if you’re not properly keeping in touch with your sphere of influence (SOI) and building strong relationships with them, it will be very difficult to create a strong brand for yourself.
What kind of REALTOR® do you want to be known for? Please leave a comment below!
Just about everyone has made New Year’s resolutions or set goals for 2013. Perhaps yours is to grow your real estate database or use your real estate contact management system more to better stay in touch with past clients. In fact, goal-setting is becoming increasingly common as the years go by.
How can this goal-setting trend help your business? You can use it to get more real estate leads and sales.
Say you want to sponsor a home expert seminar for your past clients (a great idea, by the way). You know a local expert who would be the perfect choice for a talk on home landscaping. You’ve heard him speak before and his presentations are fact-filled and engaging.
How do you get him to say “Yes” to your seminar?
Here are some suggestions:
- Get in touch with the expert and ask if you can speak to him in person for a few minutes, perhaps over a coffee or lunch. He is likely to be more receptive to your invitation if you meet with him face-to-face.
At IXACT Contact, we’ve compiled some fantastic stats and figures we think every agent should know. As you read through them, we hope you recognize the importance of staying in touch with leads and past clients. A real estate CRM is the tool that will make it easy for you to do so. With a CRM, you’ll see more referrals and repeat business flow your way. Please make sure you share this post with your colleagues after reading it. Enjoy!
Source: National Association of REALTORS® (NAR) 2012 Profile of Home Buyers and Sellers
Check out the video below from acclaimed real estate coach and trainer, Chris Leader of Leader’s Edge Training. Chris says a real estate CRM is “a must have tool for anyone serious about their business.” He also mentions that with a great CRM, agents can provide their clients with better customer service and grow their referrals and repeat business from past clients.
So, don’t think you really need a real estate CRM? Don’t take it from us, see what Chris says below:
Note: If you can’t see the video due to receiving this blog post via email, please click on the title of the blog post.
In real estate, it’s hard to generate high quality leads and grow your real estate database. If you’d like to expand your sphere of influence (SOI), a real estate contact management software can help.
In real estate, there are a number of ways to grow your real estate SOI.
One way is through hosting events like a client appreciation nights. Another way is through sponsoring a local sports team or organization in your community. Both of these activities help spur positive word of mouth about you and your services. With a real estate contact management software, you can plan, schedule, and organize these events and sponsorships and be reminded of key tasks and dates.
With all the talk of technology these days, it’s important to remember the value of the phone call in connecting with your real estate leads and clients. In the video below, real estate trainer Dirk Zeller explains why the phone call is still so important.
Calling clients to ask for referrals can be very effective, and Dirk shares what you can say on the phone during these exchanges.
Many agents shy away from making phone calls because they feel uncomfortable making the calls – they often don’t know what to talk about or are hesitant because it has been a long time since they’ve contacted the person.