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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Category Archives: Being a Realtor
We particularly like the post below from real estate coach and trainer Richard Robbins because of how it highlights the importance of adding value to your sphere of influence (SOI) over time. Many REALTORS® understand the value of keeping in touch with past clients but don’t realize the significance of actually “adding value.”
Here’s how to add value to your relationships with clients and past clients:
1. Send out a monthly real estate newsletter that’s packed with great tips and advice for homeowners. The best real estate contact management software, such as IXACT Contact, will come with a professionally written and designed monthly e-Newsletter that’s complete and ready to send.
Take this fun quiz to see how well you’re doing at staying organized and managing your time effectively. It’ll take less than 30 seconds to complete. Circle either true or false and at the end of the quiz add up all your “true” answers.
- I follow a daily calendar and task list. T/F
- I use drip marketing programs to automate some of my “keep in touch” work. T/F
- I use listing and closing Activity Plans so nothing falls through the cracks. T/F
- I set up automatic prompts so important meetings, commitments, and activities are not forgotten. T/F
A REALTORS® most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets.
The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, you need to keep in touch with these contacts over time and do so in the right ways.
Today we’re re-blogging an article in Inman News written by Austin Allison, CEO of dotloop. We like the article because it’s very in-line with what we tell people here at IXACT Contact every day: relationships are everything and you need to focus on strengthening those relationships and providing your existing clients with a top-notch experience.
Austin says that “…great experiences are the best way to grow a business” and as we’ve seen with the most successful businesses, you need to focus on connecting personally with your clients so you can keep them for life.
Today’s blog post is a fantastic video by Chris Leader, President of Leader’s Edge Training and IXACT Contact affiliate. Chris discusses how you can prioritize the leads in your real estate contact management software by putting them into four separate groups: Group A, Group B, Group C, and Group D.
While you’re watching the video, keep in mind that IXACT Contact’s real estate contact management software makes it easy to categorize your leads into these four groups. In fact, Chris is a big supporter of IXACT Contact and recommends it to all of his coaching clients.
You’re driving to a listing presentation and you stop at a light. On the light pole at the intersection you notice that someone has put up a poster, stuck there haphazardly with masking tape. The poster is torn in spots and faded by the weather. There is even a spelling mistake.
Scribbled in big block letters the poster reads: “John Smith, #1 Real Estate Agent in South Florida. Call Today.”
Now, would you consider trusting your retirement savings to this person?
Of course you wouldn’t!
Today we’d like to share a great blog post with you by Austin Sams from Agent Inner Circle. It’s a great reminder of one truly effective technique for securing those coveted referrals! And it’s so easy! Read the article below and leave a comment at the end letting us know what you thought.
While you’re reading the article, keep in mind that in order to get satisfied clients talking about you over time and continuing to create buzz and spread positive word of mouth, you need to practice effective contact management. The bottom line is that a good real estate contact management software is essential to keeping in touch with people easily and effectively.