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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Author Archives: IXACT Contact
A common question many REALTORS® grapple with is which real estate software/ technology tools to invest in and which ones to, well, leave on the sidelines.
Technology perhaps hasn’t been a focal component of your business and you may not be very tech savvy. But you know that social media and real estate software, such as real estate CRMs, have emerged and have proven themselves vital to running a business in a competitive marketplace.
Important tools for your business can include a social media management dashboard, such as Hootsuite, a digital document signature service, such a DocuSign, a blog, a powerful IDX, and/ or a tablet, such as an iPad.
Today we’re going to share with you a blog post by John Boe, a leading sales trainer and motivational speaker. In this great blog post, John shares some real estate prospecting tips that we know you’ll find helpful.
John discusses the importance of getting back to real estate prospects ASAP. As he puts it, “Strike while the iron is hot.” Remember, as soon as a website lead comes in, your IXACT Contact CRM for REALTORS® will notify you via email so you can follow-up with the real estate lead right away and/ or assign them to a drip marketing program/ lead nurture campaign.
Ideally, a referral works like this: A past client is delighted with the service you provided. He recommends you to a friend or colleague. Then, that person calls you. Bam! You immediately have a new real estate lead that shortly turns into a customer.
But it doesn’t always work out that way.
Sometimes all you get is a name and phone number to add to your real estate contact management software.
For example, you might be speaking with a past client who says something like, “You should give Tom a call. It looks like he’s about to sell his home. He was talking to me about it last week at our sons little league game.”
One is a white paper, entitled, “5 Surefire Steps to Getting More Leads, Referrals, and Repeat Business.” To download it, simply follow us on Twitter and we’ll message you the download link.
Click here now to be directed to our Twitter page. Simply click the “Follow” button once on the page.
The other is our Ultimate List of Resources for Keeping in Touch with Past Clients. To get a copy of this, simply go to our Facebook page and complete the fun quiz we put together, called, “Are You a Keep in Touch Master?”
Using a real estate CRM to build a referrals-based business is the best way to get high-quality referrals and real estate leads. However, once you have the lead, you need to win the listing presentation, or that potential new business goes down the drain.
Fortunately, you’re going into the presentation in a strong position. You’ve been recommended! But don’t be overconfident. Use the following presentation tips to help ensure that it’s your “FOR SALE” sign that appears on the front lawn – and not some other agent’s.
This new video series features easy-to-follow videos that quickly guide you through key aspects of our real estate contact management system. Learn IXACT Contact tips and tricks and what you can do to make the most of the software!
You’ll find out how to put your marketing on auto-pilot, identify the hot leads in your database, create a link in an email, and much more!
One of the most appealing aspects of this business for most real estate sales professionals is the opportunity to work from home.
However, this can be both a blessing and a curse.
Having a home office certainly has its advantages. But there are a lot of distractions, too. Distractions that can torpedo your productivity and prevent you from actually logging into your real estate contact management software and getting work done! Think of all the wonderful things that are close by when you work at home: the kids, the television, the refrigerator. It’s very easy to get easily sidetracked.
As you may already know, we’ve been blogging twice a week (Tuesday and Thursday) every week since we began our Real Estate Contact Management & Marketing Blog over three years ago. We have many loyal readers and get plenty of positive feedback on our posts all the time. However, there are some blog posts that have stood out; that you’ve told us you particularly liked or found to be valuable to your business.
Below are our five most popular posts to date based both a) feedback from you and b) number of views.
We particularly like the post below from real estate coach and trainer Richard Robbins because of how it highlights the importance of adding value to your sphere of influence (SOI) over time. Many REALTORS® understand the value of keeping in touch with past clients but don’t realize the significance of actually “adding value.”
Here’s how to add value to your relationships with clients and past clients:
1. Send out a monthly real estate newsletter that’s packed with great tips and advice for homeowners. The best real estate contact management software, such as IXACT Contact, will come with a professionally written and designed monthly e-Newsletter that’s complete and ready to send.