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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Author Archives: IXACT Contact
As a real estate sales person who excels in generating clients through referrals and repeat business, you know that your real estate CRM database of past clients is a vital source of new business. However, another great source of leads is your list of fellow professionals in the “home industry” — plumbers, florists, tutoring services, personal trainers, landscapers, and deck builders to name a few.
You want to cultivate a positive relationship with these professionals so that they’ll recommend you when any of their clients need real estate help.
Sounds great. But how do you make these relationships happen?
This is a fantastic blog post by our friends at Status Social Media. Email marketing is an important real estate marketing tactic that you should be using to grow your business. Your IXACT Contact real estate contact management software has a fully-featured email marketing system built-in, complete with pre-designed drip marketing campaigns and a monthly e-Newsletter. When you’re sending out your mass emails using IXACT Contact, make sure to keep the below points in mind. The monthly e-Newsletter, as well as the marketing campaigns and email templates that we’ve created for you in IXACT Contact all avoid the following five mistakes.
During the 2012 Leading Real Estate Companies of the World® Conference in Orlando, Florida, Imprev conducted a survey among the REALTORS® who attended and came back with some interesting real estate marketing findings. The focus of this article is the survey’s findings as they relate to real estate contact management.
Email marketing was ranked by agents to be the number one most effective “marketing product” (using the survey terminology) that they currently use.
The study also found that more than three-out-of-four Realtors said that drip marketing (or more specifically, automated drip eMarketing) was their second most preferred marketing tool (followed by an iPad Presentation App).
One of the reasons you may be thinking about signing up for a real estate CRM (CRM stands for customer relationship management if you’re wondering), is because it comes with email templates you can use to send to your real estate leads and /or clients, right?
Perhaps you want to ramp up your real estate marketing, assign your leads to drip marketing campaigns and/ or send your clients impactful and effective marketing emails.
But there’s one problem: you’re worried that the email templates in the real estate CRM are canned. You’re concerned that they may be poorly written and sound generic and impersonal.
“I think my real estate reputation is pretty solid,” says Hank, a real estate agent in Cleveland, Ohio. “My track record is excellent and I treat clients very well.”
That may be true. But how does Hank know for sure?
For that matter, how do YOU know for sure that clients think of you as the helpful, knowledgeable REALTOR® — the kind that they wouldn’t hesitate to refer to their friends and colleagues?
The only way to know for sure is to conduct a survey of your Realtor reputation:
Here at IXACT Contact we’ve compiled a list of the best free resources for getting more referrals in your real estate sales career. Take a look. We hope you find them helpful!
Real Estate Marketing Guide: Referrals Resources List
- 8 Ways Real Estate Agents Can Generate Referrals for Free
- How “Referral Worthy” Are You?
- Creating Referrals
- How to Use Stories to Get More Referrals
- Top 5 Ways Real Estate Sales Professionals Can Generate Referrals and Real Estate Leads
- Sphere of Influence Tips – 8 Reasons Why You Might Not Be Getting Referrals in Your Real Estate Business
The below article is a re-blog by Real Estate Coach Bruce Keith. The article underscores what can happen for Realtors who embrace real estate contact management in their business. If you’re using IXACT Contact’s real estate CRM on a daily basis, your contact with clients will become more meaningful and productive, your database will continue to grow, and you’ll see an increasing amount of referrals flow your way.
Bruce’s article is below:
You take your car in for regular maintenance so that it continues to run smoothly. You take yourself in for regular check-ups to make sure you remain healthy and energetic. So, why don’t you take your business in for a check-up to make sure it’s running efficiently and profitably?
Conducting regular check-ups is an important part of running a successful business, especially if you’re a REALTOR®.
Here’s something else you should check-up regularly: your real estate contact management database.
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How many real estate leads can you diligently follow-up on over the course of a week?
Five? Ten? Twenty?
When it comes to real estate leads, are more always better?
You may believe the more the better, but it’s the quality of the leads you call that will have the biggest impact on your income and career.
Think about it. If you chase down twenty real estate leads and nineteen of them are dead ends, you will have wasted a lot of time and, perhaps, a lot of money too.