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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Author Archives: Matthew Collis
Today we’re reblogging an article written by Pamela Cendejas, a real estate virtual assistant and IXACT Contact affiliate. In this article, Pamela shares some awesome tips that’ll take your real estate marketing from good to great.
Not all real estate marketing emails are created equal so next time you sit down to write one, take these tips into consideration. Pamela’s right when says, “Email marketing is one of the most powerful things you can do for your business.” Remember that if you’re too busy to write your own marketing emails, IXACT Contact’s real estate contact management system comes with email templates and drip marketing plans created for you that follow all of the advice Pamela outlines in this article.
[Free Webinar] 5 Simple Steps to Building Relationships and Staying Organized Using a Real Estate CRM
Join IXACT Contact Thursday December 12th at 11am EST/ 8am PST for an exciting real estate webinar, titled “5 Simple Steps to Building Relationships and Staying Organized Using a Real Estate CRM.”
See for yourself how easy it can be to:
- Keep in touch with everyone in your database using an automated monthly e- Newsletter.
- Remember to wish clients a Happy Birthday or send them a note on their move-in anniversary.
- Stay top of mind with hot prospects.
- Identify hot leads hiding in your database.
- Get better organized and in-control of all the to-do’s associated with your listings and active buyers.
To be a great agent, you need to excel in real estate marketing and personal branding. This informative infographic explains how to build a personal brand – which is absolutely key to getting more referrals and repeat business.
A real estate contact management system is so important here because if you’re not properly keeping in touch with your sphere of influence (SOI) and building strong relationships with them, it will be very difficult to create a strong brand for yourself.
What kind of REALTOR® do you want to be known for? Please leave a comment below!
“Marketing copy” is key to your overall real estate marketing plan. It’s the most important element of your website, e-mails, letters, ads, and other sales materials. The words you choose speak to your real estate leads and clients – on your behalf – when you’re not there to do it in person.
Copywriting is a big topic in the real estate marketing world. There are entire books devoted to the subject. But the basics are relatively straightforward.
Here are the essential tips for writing compelling advertising, sales and marketing communications:
Just about everyone has made New Year’s resolutions or set goals for 2013. Perhaps yours is to grow your real estate database or use your real estate contact management system more to better stay in touch with past clients. In fact, goal-setting is becoming increasingly common as the years go by.
How can this goal-setting trend help your business? You can use it to get more real estate leads and sales.
Check out this great infographic (below) by Diggsy, a real estate search engine. Many people underestimate all the work REALTORS® have to do on a daily basis and/ or believe (wrongly so) that agents are overpaid. This is a good one to share on your social networks (share buttons are at the end of this blog post)!
We particularly like the blurb at the bottom of the infographic: “Selling your home is one of the biggest transactions you will ever be involved in. Trust a professional, knowledgeable real estate agent to handle it. You might think the commission is a lot to pay but for such an important transaction, it is well worth it.”
At IXACT Contact, we’ve compiled some fantastic stats and figures we think every agent should know. As you read through them, we hope you recognize the importance of staying in touch with leads and past clients. A real estate CRM is the tool that will make it easy for you to do so. With a CRM, you’ll see more referrals and repeat business flow your way. Please make sure you share this post with your colleagues after reading it. Enjoy!
Source: National Association of REALTORS® (NAR) 2012 Profile of Home Buyers and Sellers