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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Monthly Archives: August 2012
When “Loyal Clients” in Your Real Estate Database Hire another REALTOR®
You hear through the grapevine that a past client is thinking of making a move.
“No problem,” you think. “He’s in my real estate database and I’ve stayed in touch with him and his family for more than four years. He recently mentioned to me that he enjoys the real estate newsletters I send out every month. He’ll call me when he’s ready to speak to a Realtor.
Will he?
What happens if days or even weeks go by and you haven’t been contacted? If your past client is really serious about moving, he would have been in touch with a Realtor by now.
Feel Comfortable Calling Past Clients
Many real estate agents dread calling past clients, especially those they haven’t spoke to in a long time, because they don’t know what to say or how to begin the conversation.
If this sounds like you, you’ll want to read this article as we’ll discuss how to get around the problem of “not knowing what to talk about.”
At IXACT Contact, we’ve always stressed the importance of keeping in contact with past clients and continuing to build relationships with them, long after the initial transaction is over with.
5 Reasons Why a Cloud-Based Realtor CRM is The Way to Go
Should you use a Realtor CRM “in the cloud” or are you better off sticking with a standalone system? This blog post will explain why a cloud-based Realtor CRM is your best option.
A cloud-based system, also known as “web-based,” is one that you access through the internet. A standalone system on the other hand is one you download on your computer (to your computer’s hard drive).
Building a Referrals Business in Real Estate
We’d like to share with you an important article by Dirk Zeller on how to build a referrals-based business. Dirk Zeller is a renowned real estate coach and founder of Real Estate Champions. He is an accomplished author and has written a variety of real estate training publications.
In the article, Dirk emphasizes the importance of on-going communication with current clients, past clients, and your sphere of influence (SOI). With IXACT Contact’s professionally designed and written monthly e-Newsletter and the real estate CRM’s drip email marketing campaigns, you can keep in touch very easily and effectively with a minimal time commitment involved on your end.
7 Tips to Make Your Best Clients Feel Special
Take a look at your real estate contact management database. Chances are, approximately 20% of the people on that list give you 80% of your referrals and repeat business.
That is, of course, an example of Parato’s Principle; the so-called “80-20″ rule.
How you treat those cream-of-the-crop contacts will have a significant impact on the amount of new business you attract.
If you treat that 20% well, they will continue to support you. If you neglect them, then you risk losing their loyalty — probably to a competitor.
Real Estate Lead Generation: 10 Ways to Generate New Business
Below is a great article from The Rainmaker Formula Blog. As you’ll see, a real estate contact management solution is key to almost all of the 10 ways to generate real estate leads discussed in the blog post:
Real estate lead generation means constantly looking for new business. When people are looking to consistently generate new business, one of the first questions people usually have for me, as a Lead Generation Strategist, is what’s the MOST effective way to generate leads for my business. It’s understandable that you would want to cut straight through the BS and get to what’s going to work for YOUR business, but unfortunately there is no one MOST effective strategy. Much the same as there is no magic bullet in any industry.
Turning Complaints into Loyal Clients
The real estate transaction closed. You’re certain that you did a great job for your client. Then, a month after the move, you visit and ask for her candid feedback. She says, “Well, to be honest with you, I’m not very happy with your service.”
Ouch! What happened?
There are many reasons why a client may be dissatisfied with your service. But that doesn’t mean all is lost. If you handle the situation correctly, you can, in the majority of cases, turn a complaining client into a loyal one.
Tips to consider when dealing with complaints in your real estate sales career:
1. Embrace the complaint.
Top 5 Time-Saving Tips for REALTORS®
Time management is a great skill to have but mastering it isn’t always so easy, especially when you’re running a busy real estate sales business. Below are five great tips to put some time back into your day and make you a more productive Realtor.
Time Saving Tips for Real Estate Agents
Top 10 Success Strategies for Real Estate Agents
Today’s blog post is written by Richard Fournier, author of The Millionaire Mindset For Real Estate Agents, founder of Richard Fournier Coaching International and co-founder of The Fournier Hughes Team in Southern Ontario. In Richard’s first year as an agent he earned over six figures in income. His success as a top producer in the industry is largely due to his unique philosophy about business in the digital age and mindset reprogramming. Richard is a big advocate of IXACT Contact’s real estate CRM. In fact, he discusses the importance of a real estate CRM solution in his ninth success strategy.