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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Monthly Archives: July 2012
Leverage The Technology You’re Already Using to Make You a More Successful Real Estate Agent
There are a lot of gadgets, software tools, and web-based services on the market that will help you be more efficient and productive as a successful real estate sales professional.
But before you rush out to your nearest store, take a closer look at the technology you’re already using, such as your IXACT Contact real estate contact management system. Chances are, there are features on your cell phone, email system and website, as well as the online services to which you already subcribe and which you already pay for, that you are not using to their fullest.
Email Campaign Reports Key to Identifying Leads
If you’re a fan of the online news publication, AGBeat, you may have known that IXACT Contact’s Sales and Marketing Manager, Matthew Collis, is a regular contributor. Matthew wrote the below article a while ago but it’s worth posting here because it discusses Email Campaign Reporting – an amazing business-building feature found in IXACT Contact’s Realtor CRM. Email Campaign reports will help you supercharge your real estate marketing efforts and identify your best leads!
Enjoy the article:
A frequently missing link
Win a FREE REALTOR® CRM for 6 months from IXACT Contact!
For a limited time, we’re running a sweepstakes on Facebook! Win a FREE Realtor CRM for 6 full months!
Simply go to our page, answer two short questions from a drop down list, and you’ll be entered in the sweepstakes to win IXACT Contact’s Realtor CRM for 6 months FREE!
We’ll pick the winner at random on Friday, August 17th!
Click the button below to enter now!
A Guaranteed Way to Get More Referrals in Real Estate Sales
Imagine a potential client – let’s call him Jim – is visiting his local Florist. He’s buying a bouquet of roses for his wife’s birthday. During the transaction, he gets into a lively conversation and tells the Florist that he may soon be on the market for a new home.
“Do you know any good real estate sales professionals?” Jim asks.
“As a matter of fact, I do,” the Florist replies. Then she passes him YOUR business card. “Tell him Jill at Jill’s Flowers sent you.”
Chances are, Jim is going to give you a call.
3 Keys to Real Estate Sales Success
Today’s blog post is written by Michelle Vella, the founder of RealSTUDIO® Branding & Design. Michelle has over 20 years of combined experience in sales, marketing, publishing, photography, branding, and graphic design. RealSTUDIO is the preferred branding and design firm for many real estate agents and broker offices across the country, including RE/MAX Crest Realty Westside in Vancouver, British Columbia. We’re lucky to have Michelle share some insight with us on how REALTORS® can stand out from their competition from a branding and design standpoint.
One of the challenges that many real estate sales professionals have is “finding business.” Whether you are a new or veteran Realtor looking to grow your business, you must:
Quiz: Keeping Customers for Life
This is a great quiz that’s featured in REALTOR® Magazine:
“Only 11 percent of buyers and 28 percent of sellers choose a real estate practitioner based on their previous experience with that person, according to research by the NATIONAL ASSOCIATION OF REALTORS®. Those numbers show that there’s plenty of room for improvement when it comes to garnering repeat business. Take this quiz to find out if you’re doing what it takes to keep customers for life.” You may want to print the quiz out and circle your answers.
Quiz:
3 Easy Questions to Qualify Any Prospect
One of our partners, Richard Robbins, created a great video recently that we want to share with you. Richard Robbins runs one of North America’s foremost real estate training and coaching organizations, Richard Robbins International. He is very highly regarded in the industry and is a compelling speaker and coach.
The video, as you’ll watch below, is about real estate prospecting and discusses how you can quickly and easily identify good real estate prospects that are serious about buying or selling. To read about why a real estate contact management system is key to real estate prospecting, click here.
Real Estate Marketing and Software: The Price is Right 2012
Recently, ActiveRain published an article with a corresponding infographic, titled, Real Estate Marketing and Software: The Price is Right 2012. ActiveRain conducted a study in which they surveyed over 2,000 REALTORS® to “understand what software and marketing support real estate agents are using in their business and how much they are spending on these necessary tools of the trade” (such as real estate CRM systems). The data was combined with the National Association of REALTORS® 2012 Member Survey.
The survey findings are very powerful. They underscore the importance of technologies like a real estate CRM and the value it has to success in real estate sales. Here are some key insights from the study: