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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Monthly Archives: June 2012
The Ingredients to a Successful Real Estate “Home Expert Seminar”
In a previous blog post, we discussed the benefits of sponsoring a Home Expert seminar and how you can organize it using your IXACT Contact CRM for real estate. Now let’s get down to the nitty-gritty with some planning tips for making this kind of real estate marketing event go off without a hitch.
Before the real estate home expert seminar
Once you have chosen an appropriate Home Expert to address your real estate leads and clients, you need to select a seminar facility. Hotels, Boards of Trade, and other business centers often have rooms available for this purpose.
Real Estate Email Marketing: Finding the Balance
This is a great article that was written by Hannah Kennedy at Fathom Online Marketing. It underscores the importance and value of real estate email marketing and emails in reaching your database. With IXACT Contact’s real estate contact management system, you can send unlimited drip emails and 1,000 free mass emails per month. Make sure you’re taking advantage of IXACT Contact’s Activity Plans and Mass Email features to connect with your prospects and clients. Drip marketing is a breeze with IXACT Contact because of the advanced real estate email marketing system built-in. Here at IXACT, we believe that while direct mail is still important and should never be discounted, it should be supplemented with email marketing, which is more cost effective.
2 Amazing Ways to Build Deep Bonds with Your Clients
As a real estate sales professional, it’s extremely important to create deep bonds with your clients. In this article, we’ll discuss two simple but powerful ways to forge strong relationships and show you how your REALTOR® CRM can help facilitate this.
When you create strong bonds with clients and build long-lasting relationships, you’ll benefit from referrals, positive word of mouth, and repeat business.
The first way to create a deep bond with clients is to recognize their birthdays. It seems so simple, but its impact is larger than you may realize.
Real Estate Sales: The Secret Formula for Pulling Yourself Out of a Slump
In real estate sales, as in any profession, setbacks are common. We all experience those moments when we just can’t seem to catch a break. When that happens, it’s all too easy to feel frustrated and unmotivated. We just want to hide in a corner somewhere, ruminate, and eat a tub of ice-cream.
Yet, there is a proven formula you should use to pull yourself out of a slump.
1. Do something
2. Do more
3. Keep doing it
7 Tips to Transform Your Marketing for Realtors
Today’s post is a re-blog by Katie Lance, Contributing Editor of InmanNext and Social Media Director for Inman News. She offers some great real estate marketing tips that we believe will prove helpful in taking your marketing to the next level.
Katie advises against “do-it-yourself marketing.” If you subscribe to IXACT Contact’s real estate CRM, you’ll be able to choose from a library of professionally designed templates including templates for just listed e-Cards and e-Flyers and e-Newsletters.
Kate also discusses the importance of knowing what’s working in your business so you can spend your money wisely. Use the Reporting feature in IXACT Contact’s real estate CRM to see where your business is coming from and the source of your referrals.
Real Estate Prospecting: 3 Ways to Prospect Like a Pro
Today’s blog post is written by Gabrielle Jeans, a leading Real Estate Internet Marketing Trainer and an icon in the North American real estate industry. Gabrielle is the Founder and CEO of e2000 Training Institute Inc. and WebTech Dezine Inc. has been training real estate professionals since 1974 across North America. She has taught thousands to take their business to new levels of profitability, market penetration and brand recognition.
Today, Gabrielle Jeans is widely regarded as one of the foremost experts on business development in the North American real estate industry. Participants in her programs rank among the top 5% revenue earners in their offices and districts, and are the recipients of a multitude of national and regional awards for sales excellence.
Should I Be Using My Real Estate CRM More?
Maybe you’ve signed up for a real estate CRM, like IXACT Contact, but are not using as much as you should. If you’ve answered “yes” to any of the below questions, this is a clear indicator that you desperately need a real estate CRM/ you need to use your real estate CRM more often. We recommend you log into your real estate CRM once a day for at least ten minutes.
- I don’t keep in touch with all of my past clients
- I often feel disorganized and miss important appointments and commitments
The Amazing Impact of Real Estate Thank You Cards
It may seem old-fashioned, but a Thank You card — the kind you actually drop in the mail — is a remarkably powerful relationship-building tool in real estate sales.
That may surprise you in these days of email, text messaging and social networking sites. However, when you think about it, a Thank You card is effective because it isn’t a popular form of communication. How many “Thank You” cards do you receive each month in the mail?
The magic of a Thank You card is that just about everyone who receives it reads it. Many will keep the card for a period of time, perhaps even posting it on the family place of honor — the fridge door.