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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Monthly Archives: May 2012
This is a re-blog by real estate trainer and author of Sell with Soul, Jennifer Allan-Hagedorn. Jennifer endorses IXACT Contact’s Realtor CRM and openly recommends it as her real estate contact management system of choice.
The article begins here:
I believe that every real estate agent who wants to be the best thing to happen to their clients (thus generating a steady supply of new clients throughout their careers) should invest in and commit to a real estate-specific contact management system. No, not to send out cheesy drip marketing emails to their nearest and dearest every two weeks, but to maximize the likelihood that everyone they know thinks of them fondly when the subject of real estate comes up in their day-to-day wanderings.
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of a REALTOR® to sell their home say they would use a Realtor next time. It’s up to you, as a real estate sales professional, to help your real estate leads and prospects understand the value you provide. Hopefully, this article will help you to do just this.
Perhaps you’ve been thinking about a real estate contact management system and whether it’s worth the investment. Maybe you’ve heard of other agents in your office using IXACT Contact’s real estate CRM (customer relationship management) solution or another contact management system, and the amazing things they’ve been able to do with it, but you’re still hesitant. If you can relate to any of the four key indicators discussed below, it’s time to try out a CRM for REALTORS®.
Indicators That You Need a Real Estate Contact Management System
1. You have contact information scattered all over the place
Today’s blog post is written by a guest author that we’re very fortunate to have contribute to our blog. The article below is by Barbara Gifford who is the Northern Regional Manager of REVStaffing. REVStaffing is one of the leading real estate virtual assistance companies in North America and Barbara has been supporting many of the top performing Realtors in Canada and the United States for over seven years. She specializes in real estate relationship-building and online marketing.
Need more referrals in your real estate sales career? Tap your “Sphere of Influence” (SOI).
Your Personal Circle is made up of those friends, relatives, former co-workers and acquaintances who may be willing to recommend your services to their friends, relatives and acquaintances.
What makes your SOI such a great referral source?
Most of the people in this group are homeowners. According to research, most homeowners know three to five people each year who will move. If there are 25 people in your Sphere of Influence, you could potentially gain 75 to 125 referrals per year!
Real estate success stories are among the most persuasive elements of a real estate marketing program. People may forget the details of your credentials, such as years of experience or list/sold statistics, but your past real estate successes will stick.
You may have testimonials and real estate success stories already featured on your website and in your real estate marketing materials. But you should also have a repertoire of success stories ready to communicate verbally when meeting with real estate leads and prospects.
Putting Past Real Estate Successes to Good Use
Let’s say, for example, that during a listing presentation a client asks:
What are the most important five minutes of your day? Is it promptly returning a client’s phone call? Sending out a real estate marketing email? Following up on a hot new real estate lead or referral?
Of course, all these activities are important because they are directly related to building your business, income and future.
But there is another activity that some REALTORS® don’t take as seriously. That’s unfortunate because it is just as vital to building a solid business as all the others — perhaps even more.
Let us give you a clue. The activity is real estate contact management related.
You don’t need to be reminded of the importance of setting goals. It’s critical to achieving the dreams you have for your real estate sales business.
However, many REALTORS® make the mistake of writing down their goals, and then sitting back and relaxing – as if they’re done for the day!
That’s a recipe for failure. As motivational guru Tony Robbins often says, “Never leave the scene of a goal without first making a plan to achieve it.” Otherwise, your chances of success are very slim.
Look around you. It’s likely that you’ll see some type of billboard or ad with a REALTOR®’s face on it. But have you noticed that Realtors seem to sell themselves in the same way? “I’m the best!,” “I’m #1,” “I’ve won 10 awards!”
So the question is, how do you differentiate yourself and your services? How do you set apart your real estate marketing from that of your competition?
When all agents are essentially saying the same thing (that they’re the “best” or “top performing”), you need to take another, more effective approach.