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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Monthly Archives: February 2012
An Easy Way to Boost Client Loyalty and Referrals in Real Estate Sales
Just about everyone has made New Year’s resolutions or set goals for 2012.
How can this goal-setting trend help your business?
We’re going to share with you a great real estate marketing strategy you can use to boost loyalty among your clients and build your referral and repeat business.
The next time you speak with your past clients, ask them about the goals they’ve set regarding their homes. Chances are, many of them will be planning to make some home improvements at some point in the year.
Using e-Newsletters to Keep in Touch and Propel Your Business Growth
Sending out a monthly e-Newsletter is one thing that you, as a REALTOR®, can do to stay in touch with prospects and clients over time. In fact, it should be an important part of your real estate marketing strategy.
Later in this article, we’ll talk about how your real estate contact management system can help with this.
Here’s a good plan for deciding exactly who in your database to send out an e-Newsletter to: categorize your database (group your contacts) by A-List, B-List, and C-List.
Why Every REALTOR® Needs to Pay Special Attention to Google Plus
Google Plus has been all the rage lately. It’s the new, popular kid on the block. Whether you’re deeply involved in social media, or a social media novice, you need to pay special attention to Google Plus. It’ll help you grow your real estate leads and it’ll supercharge your real estate marketing results. Here’s why YOUR business will benefit from creating a Google Plus page:
- Search engine optimization (SEO) benefit. When you have a Google Plus page, people are more likely to find you in search engines. The more places you are on the web, the more likely you’ll come up in search results.
The Key to Being a Confident, Successful REALTOR®
It’s no secret that confidence can have a dramatic impact on your performance in your real estate sales career. When you’re feeling self assured, you follow-up on real estate referrals and real estate leads more effectively, make better presentations, get more things done, and close more deals.
However, we don’t always feel the same level of confidence at every moment of every day. Like a barometer, it goes up and down.
For example, what is your level of confidence right now, on a scale of one to ten?
Is it a five? A nine?
Are You in Real Estate Sales? 7 Easy Ways to Stay Memorable
This is a re-blog from a recent article in Inc. Magazine, called “How to Be the Most Memorable Person in the Room.” We thought we’d re-blog it because as a REALTOR®, you’re constantly dealing with prospects and clients so it’s so important to stay memorable and “top of mind.”
What really stood out to us in this article is the when the author, Christina DesMarais, states “Be interested in what’s going on in other people’s lives.” If you’re an avid reader of our blog, “The Real Estate Contact Management & Marketing Blog” you’ll know that this is something we’ve always highly recommended.
IXACT Contact Releases Exclusive Email Templates into Its Real Estate CRM to Make You Stand Out!
With these new templates there’s no longer any reason to pay for two separate systems – a real estate CRM and an email marketing system. IXACT Contact is BOTH in one!
Email marketing is a very powerful marketing tool for REALTORS® as it is fast and inexpensive. But in order to be effective, your email marketing has to be both professional and highly personalized.
The new pre-designed email templates in our real estate contact management system look great and get attention. And best of all, we’ve done the design work for you, so they’re a snap to create!
Increase Your Sales: Know Your Numbers with Contact Management Software for REALTORS
“Anything that is measured and watched improves,” says Bob Parsons, entrepreneur and founder of GoDaddy.com.
That’s why it’s so important to know your numbers. When you know the facts, you can invest your time and money in the most productive areas, and achieve maximum listings at minimum marketing costs. You’re real estate contact management software will be key to knowing your numbers.
Here’s an example of how this works: