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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Monthly Archives: January 2012
When you receive a referral from a past client, of course you say, “Thank you.” But is that enough?
According to real estate sales experts, the number one reason why people fail to recommend a REALTOR® more than once is that they feel their first referral was not fully appreciated.
You need to make sure that everyone who recommends you or sends you a referral understands that you value loyalty.
This week we’ve decided to share a video on our blog with you of a speech by Dave Liniger, RE/MAX Chairman and Co-Founder. Liniger was recently named the “People’s Choice Most Influential Real Estate Leader” by Inman News. As you’ll see below, what Liniger discusses heavily relates to the importance of using a real estate CRM.
Liniger makes a number of key points. He says that change is accelerating at a faster and faster pace and that we need to embrace this change. He mentions that two or three years ago many of us never heard of an iPhone or knew even what an app or wireless sync was. According to Liniger, REALTORS® need to embrace technology and those that fully do will be the ones leading the real estate business moving into the future.
Most books on time management teach us to focus only on activities that are important or urgent.
This is the so-called “ABC priority approach” where you focus on the ‘A’ priorities first, then the ‘B’s, and finally the ‘C’s.
The ‘C’ list often includes little things, such as updating a contact profile of a lead in your real estate CRM, or calling to book a follow-up dental appointment. You know – the activities that are not highly urgent and can wait until later.
The problem is, “later” never comes. And all your little tasks begin to pile up. Fast.
What do REALTORS® from RE/MAX, Century 21, and Keller Williams have to say about IXACT Contact’s Real Estate CRM?
Wondering what others have to say about IXACT Contact’s real estate contact management and email marketing software?
Here’s what some real estate professionals say about IXACT Contact’s real estate CRM:
The IXACT Contact program is spectacular! It’s intelligently thought out and well designed. I love how simple and intuitive it is.
- Mark Agnew, RE/MAX Professionals
I love IXACT Contact! With it, I’ve created a contract to close process that works really well. I’ve put a buyer through start to finish and it’s like having a very expensive admin help me. Emails go out on schedule and the buyer loved the reminders. The key is in the product’s ability to drive off of the contract and closing dates, which not all systems will do. And it’s so easy to set up!
Lauren Carlson is a CRM Analyst at Software Advice, a leading CRM software comparison review website in North America. Software Advice is often referred to as the authority on software selection and just last year alone helped over 25,000 people and organizations find the right software. Click here to see IXACT Contact’s profile on Software Advice and read the amazing reviews on IXACT Contact’s real estate contact management and email marketing system.
Lauren is an expert on CRM (customer relationship management) solutions and has an extensive knowledge on real estate CRM in addition to CRM systems geared towards a number of other large verticals.
Here at IXACT Contact we’ve compiled a list of the best free real estate marketing resources around. Take a look. We hope you find them helpful!
Helpful Real Estate
- Profiting From the Shift in Real Estate Marketing: Online Marketing Strategies for Real Estate Agents
Email marketing (including all drip marketing campaigns you send through your real estate contact management system) is an important part of your real estate marketing strategy, but you’re worried that fewer and fewer of your emails seem to be reaching your clients.
Is this you? As spam and junk mail filters get ever stronger, email deliverability is becoming a big issue for an increasing number of real estate sales professionals.
So what’s the solution to this real estate marketing conundrum? Here are three things you can do that will help:
1. Ask your client or prospect to “whitelist” you.
It’s 2012. Can you believe it’s here already? What steps do you want to take to improve your business in the New Year? In our last blog post, “I’ve Lost So Many,” we shared the story of Keller Williams agent, Brenda Mullen, who for years went without a consolidated database and proper real estate contact management system and lost tons of potential business. Perhaps your resolution for 2012 is to begin using a real estate CRM (customer relationship management) solution. If it’s not, maybe it should be. Here’s why:
The article starts here:
I didn’t realize how many I’ve lost. It’s so sad to think about now…but looking back, this could have been prevented. It’s so tragic and heartbreaking…senseless…
What am I talking about? I am talking about my database. Friends, colleagues and even books told me that when I got into Real Estate, I would need to start a database. I didn’t listen. I thought, I will just remember them all. I shuddered at the thought of writing down EVERY person I knew and sending them out some cheesy letter letting them know I was in Real Estate….sigh…(and then I wondered why they hired someone else).