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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Monthly Archives: October 2011
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By becoming an IXACT Contact Facebook fan, you’ll get access to our white paper AND insider product news, tips on relationship marketing, and valuable advice on effective contact management!
Using Your Real Estate CRM to Get Referrals
This is a great video by Real Estate Coach and Trainer, Joe Stumpf.
Take a look at this video and the advice Joe is giving and think about the role that your real estate CRM plays. Your real estate contact management system is key in helping you generate a steady stream of referrals over time.
Joe emphasizes that what you do after the transaction will determine how much value you’re getting from each relationship you have. A real estate CRM system is what’s going to assist you in nurturing your relationships once the transaction is complete, which in the long-term will lead to more referrals and repeat business.
Make Relationship Calls, Not Sales Calls
Say you get two phone calls in quick succession.
The first call is from your investment advisor who is trying to sell you on yet another financial product. The second call is from the contractor who installed your air conditioning system last year and is checking to see if everything is working properly.
Are you going to react to both these calls in the same way?
Probably not. You might treat the first caller as a pesky salesperson going after their next lead, and try to get off the phone as quickly as possible. During the second call, however, you’ll likely be much more receptive and be willing to chat for a few minutes.
Real Estate Email Marketing With IXACT Contact Keeps Getting Better!
In August, IXACT Contact became the first and only real estate CRM to include Email Campaign Reporting.
With today’s announcement, you can now:
- Create your own custom graphical mass email headers
- Create graphical mass email and letter signatures
- Print your Task List
IXACT Contact has always made it extremely easy to create an email header. Upload your photo, upload your logo, and ‘presto’ you’re done.
Today we’re giving you new flexibility to create your own graphical design or upload a professionally designed graphical email header/banner into the system via HTML.
The Easiest Way to Get More Real Estate Referrals
There are many ways to generate more referrals in your real estate sales business. However, the easiest way to ensure you get more referrals is to implement a simple technique that most REALTORS® don’t use nearly as often as they should.
That’s saying “Thank You.”
In fact, a client is five times more likely to recommend you to a friend, neighbor, or colleague again if you adequately show appreciation for the first referral.
And that’s what you want: past clients who actively advocate your services to all the people they know who are moving (according to industry surveys, that averages five people each year!).
Supercharge Your Real Estate Sales Career and Get More Done Using the 50-Minute Focus Technique
You already know how to get a lot more done in a lot less time. You just don’t know that you know!
Let us explain.
Say you’re doing a listing presentation with a hot prospect.In the middle of that meeting you don’t suddenly grab your cell phone and call a friend, or check out CNN on your BlackBerry, or pull out your grocery list and add a few items!
Of course not.
You give that hot prospect your full attention. For those 50 minutes or so, you let few things, if any, distract you. You’re “on”.
The Platinum Rule For Real Estate Service – Simple Yet Usually Overlooked
We wanted to re-publish this great article that is found on AgentGenius. It’s written by Hoyt David Morgan, President of CondoDomain.com. The bottom line is that in order to maximize your success in real estate sales, you need to compile information about your clients and really get to know them as people.
Unless you have an amazing memory, you’re going to want to use your real estate CRM system to build-up comprehensive contact profiles of your clients, leads, and prospects over time. And once those profiles are complete, your real estate CRM will help you to market to groups or segments of contacts in a way that’s personalized and relevant.