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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
Topics include:
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Monthly Archives: September 2011
IXACT Contact Launches Video Tutorial Series on Its Real Estate CRM
Check out IXACT Contact’s latest news release:
IXACT Contact Solutions Inc., a leading North American real estate CRM vendor, launches a series of tutorial videos that makes it even easier for prospects and customers to understand the product and how to utilize its various features.
With a series of short, easy-to-follow videos, IXACT Contact makes it simple to learn their real estate CRM for even non-technically inclined REALTORS®. The video tutorial series is accessible from the company’s website and from within the real estate CRM system itself.The majority of our customers are up and running with IXACT Contact very quickly. For those that need a little bit of help, these tutorial videos will be instrumental
Top Must-Read Resources for New REALTORS®
New to real estate sales?
We’ve compiled a list of resources that will help you begin your new career in the best way possible.
These resources are filled with helpful tips, advice, and insight that we think both newbies and real estate veterans alike will be able to benefit from:
Hobbs/Herder Selects IXACT Contact as their Real Estate CRM of Choice
Check out IXACT Contact’s latest news release:
Hobbs/Herder moves to make IXACT Contact a key component of its REALTOR® marketing system, acknowledging that effective contact management and a real estate CRM system are vital to long term success in real estate sales.
IXACT Contact is simple to learn and easy to use. This real estate CRM will help our clients implement the Hobbs/Herder marketing process and systematize their business
IXACT Contact and Hobbs/Herder have joined forces, with IXACT Contact adding important components of the Hobbs/Herder REALTOR® marketing system into its real estate CRM.
Consumer Choice and Real Estate Sales
This is a great video that sheds some light on consumer choice and how decisions are formed. There are so many choices that buyers and sellers have to make these days, including the choice of who their REALTOR® will be.
Watch this video from a real estate perspective. Think about how you can position yourself as a trusted advisor and eliminate the anxiety that consumers often face when presented with myriad choices.
When people are faced with choices, such as deciding which Realtor will represent them when buying or selling a home, they’ll often decide based upon who they have the deepest connection with or strongest relationship with.
How to Stay Committed to Your Goals and Achieve Real Estate Sales Success
It’s called the “New Year’s Eve Syndrome.” You’re a real estate sales professional who sets some exciting goals for yourself. Perhaps you want to ramp up your real estate marketing, generate more leads or referrals, or do a better job of updating your real estate contact management system. You’re motivated. You can’t wait to get started. You know that great real estate success is just around the corner. Then, as the weeks go by, that initial exuberance wears off. You lose focus. You lose energy. And, before long, the commitment you’ve made to follow your plan quietly falls by the wayside.
Outlook is NOT a Real Estate CRM
So, you’re using Microsoft Outlook. Who needs a real estate CRM when you have Outlook, right?
If you feel this way, maybe it’s time to reconsider.
Outlook is an email client, first and foremost, not a CRM or true contact management system.
Yes it has a calendar, task manager, and notes feature, but it doesn’t have the key features and functionality that you, as a REALTOR®, need to be truly effective.
It simply doesn’t help you, as a real estate sales professional, to maximize the number of referrals and returning clients you get. Sure, Outlook may help you stay organized, but it wasn’t designed to do much more than that.
Real Estate Marketing Idea: Throw A Party
When your client moves into a new neighborhood, they’re strangers. They may only know a few, if any, of the other families on the street. So consider throwing your client a housewarming party. These types of events are very effective loyalty building techniques in real estate sales.
Here’s what you do:
• Set a date
• Get a list of friends and family
• Combine it with a list of people from the neighborhood
• Mail out invitations
• Arrange for food and drinks
• Host an event
Real Estate Marketing Statistics for 2011, Shockingly Different Than 2010
The below article by AgentGenius highlights the importance of building and maintaining a referral-based business in today’s economy.
With the tough real estate market in the United States, forging strong relationships with your sphere of influenceto generate referrals and repeat business has become more important now than ever. This is how you’ll differentiate yourself from all the other real estate salesprofessionals competing for the same business.
Build on all your relationships by ensuring that you’re constantly top of mind. Do this by hosting events, like a Client Appreciation Night, for example. Take advantage of drip marketing and make sure you assign your prospects real estate prospecting and nurturing plans.