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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Monthly Archives: August 2011
The below is a great blog post from Jennifer Allan-Hagedorn, author of Sell With Soul. This blog post was written following a real estate contact management webinar that we did with Jennifer Allan geared towards existing IXACT Contact subscribers and what they should do after they upload their contacts into their real estate CRM.
Although Jennifer suggests printing everything to paper, we want you to note that this is not vital as you can easily go through and clean your database using IXACT Contact’s List View feature. Do whichever is easiest for you.
Jennifer’s article is below:
As someone who is considering IXACT Contact or has looked at our system in the past, we want to let you know about two very exciting features we have just added to IXACT Contact’s real estate CRM. Email Campaign Reporting and our “no limits” approach to the number of emails you can send using the system let you turn your email marketing into a serious competitive advantage.
OUR NEW MASS EMAIL CAMPAIGN REPORTING TAKES THE GUESSWORK OUT OF EMAIL MARKETING!
- View statistics on the overall deliverability of your email campaigns including open rate, click-through rate, bounce rate, etc.
One of the most effective ways is to sponsor a sports team, arts camp, competition or other kid’s event.
Here’s how it works:
• Ask your best past clients which type of activities their kids participate in regularly. Activities could include a baseball team, drama club, riding camp, band, fun run, etc. (There are probably dozens of such events or programs in your community).
Check out IXACT Contact’s latest news release:
IXACT Contact, a leading real estate CRM firm, has partnered with important players in the real estate industry who will be instrumental in helping to grow IXACT Contact’s popularity across the United States and Canada.
We view these new partners as strategic allies and we know each one of them is closely aligned with our values and overall goals as a company
Toronto, Ontario (PRWEB) August 18, 2011
Many REALTORS® define the value of a client in terms of the transaction. You sell your clients’ house. You buy them into a new home. You collect the commission.
But the true value of a client goes well beyond that first deal. If you do the right things, it can, in fact, extend throughout your entire real estate sales career.
Consider the facts.
According to statistics, your clients will likely move again – within the next ten years. If you can sell their home and buy them into a new one, that’s two more transactions.
A recent article by RISMedia brings an alarming statistic to our attention – 75 percent of leads generated online are lost. According to PCMS Consulting and One Cavo, these leads are lost because real estate sales professionals and others in the industry are not responding to them or are simply responding too late.
One Cavo found that of those real estate sales professionals who responded to leads, they responded an average of eight hours after the initial inquiry by the prospect was made. These days, prospective clients don’t just want fast response times, they expect them. According to Jose Perez of PCMS Consulting, “…over 70 percent of consumers choose the first company that gets back to them.” What does a fast response time mean? Well, to many consumers out there, a fast response time means within 15 to 20 minutes after initial contact.
As a REALTOR®, you have some days – even weeks – that are jam-packed with activities. You’re showing homes to clients, hosting open houses, negotiating deals, following up on real estate leads, getting the paperwork done. You’re busy. With a capital B!
So it’s tempting to put some of your contact management and real estate marketingactivities on the back burner – just for a couple of weeks until you “catch up”. “My real estate CRM system can wait”, you might say.
That’s a big mistake.
Let’s review the four big benefits of effective contact management and the referral and repeat marketing approach that it enables: