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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Monthly Archives: July 2011
Sitting Down With Real Estate Sales and Sphere of Influence Expert, Jennifer Allan-Hagedorn, Author of “Sell With Soul”
Jennifer Allan-Hagedorn, the top producing real estate broker turned Author, Speaker, and Trainer, knows how to energize a real estate sales career, and, as any of her followers will tell you, can motivate, inspire, and advise like no other. Jennifer’s books, Sell With Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect and If You’re Not Having Fun Selling Real Estate, You’re Not Doing it Right, have been tremendously successful and instrumental in helping REALTORS® improve their careers. Her most recent book, Prospect with Soul for Real Estate Agents, was just released in May of 2011. When Jennifer was a broker, she sold between 40 and 60 houses per year and since then has been passionate about sharing her knowledge with others.
You’re new to real estate sales. You have a million and one things coming at you so organization is certainly a challenge. Surely, it’s easy to forget to action or follow up on key tasks and ensure you’re starting out in the best way possible.
If you’re a real estate novice, there’s also a good chance that you’re unsure of the best way to get new clients. What effective strategies and tactics are out there, you might ask, that will help me build a loyal client base? How can I stand out from the crowd and differentiate myself and my services?
Real estate professional, John Marshall, published this blog post on ActiveRain earlier on in the month and he makes some exceptional points. It’s such a good post that we think it deserves a re-blog.
In this post, John mentions that when he looked at where his business was coming from last year, he discovered that the vast majority of it came from referrals or people who he already knew. This post highlights the importance of maintaining and building relationships with those people you already know and who know you. Focus on these people and grow your business based on referrals and past clients.
In real estate sales, what is the number one reason that REALTORS® fail to generate as much business as they should from their past clients and referral sources?
Is it lack of follow-up? Not returning phone calls promptly? A poorly planned client appreciation night?
All these, of course, have a negative impact on your results. But the most common mistake agents make in referral and repeat marketing is, fortunately, the easiest to fix. What is it?
Not keeping your database current.
Understand Leads and Prospects Better and Gain Deep Insights Into Your Real Estate Sales Business Through Reports
As a real estate sales professional, it’s important to ensure you’re using your real estate CRM, or real estate contact management system, to understand those in your sphere of influence (SOI) better. Reports and the insight you’ll uncover from them will allow you to market to prospects better, discover new leads, wow past clients and much more. What type of reports should you run? Below are some useful reports you’ll want to pull from your real estate CRM system:
At IXACT Contact, we’re often asked what the number one way to stay in touch with a past client is in real estate sales. Well, there’s no one answer so I’ve compiled a list of the top five ways to ensure that you’re staying top of mind and continuing to build those relationships with the contacts in your sphere of influence (SOI). If you want to make certain that you’re getting the most referrals possible, you should be considering the following suggestions:
Below is a great article by one of our affiliates, Bruce Keith. We have a million and one things that we’re trying to accomplish but to some, it feels like the path to accomplishing these goals or tasks are out of sight. Bruce shares some tips that will help you achieve your desired goals and results. Use your IXACT Contact real estate CRM to help you keep track of your results and automate a lot of the work involved. If your goal is to track your real estate leads more closely or send out more marketing (or create more drip marketing campaigns) to prospects, IXACT Contact will play a key part.