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Our real estate contact management and marketing blog shares ideas and tips on how to create a successful and growing referrals-based business using a real estate CRM.
- Real estate marketing and lead generation best practices
- Proven strategies for building profitable client relationships
- Keys to better organization and control of your business
- Ways to master your real estate contact management
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Monthly Archives: May 2011
Today’s new breed of web-based contact management systems (also known as CRMs) have many advantages over traditional PC-based purchased software, and saving money is just one them. Let’s take a look at some of the top reasons why a hosted or web-based CRM is your best bet:
1. Less risk. When you purchase PC-based software, it’s forever. Whether you like the system or don’t like it, you’ve made a monetary investment that you can’t get back. With hosted solutions, you pay a monthly fee to use the software, there’s no long term commitment, and you can typically cancel at any time without penalty, so overall risk is much reduced.
It’s a proven fact. People who set goals do better in business – and in life – than people who don’t.
Now you’ve probably come across dozens, if not hundreds of tips for setting and achieving goals in real estate sales. There are countless books on the subject, as well as seminars, tapes, CDs and other professional development programs. Some of these are very useful. Others are not.
But there is one very simple formula that has been proven to work in just about any goal setting situation. It’s called the SMART formula, an acronym which stands for:
Here’s a typical scenario…
A REALTOR® gets what she believes to be a hot prospect. Over the next several weeks she calls and visits. The prospect is friendly enough. In fact, the agent has numerous conversations with him and answers question after question. But as the weeks go by, nothing happens. Finally, the agent realizes, “This is a dead end.” But she has already wasted hours of her valuable time.
Has this ever happened to you?
The way to solve this problem is to understand the difference between a HOT prospect and someone who is only casually interested in buying or selling a home.
How to Talk About Your Real Estate Career – Without Sending Your Audience Running The Other Direction!
Great post by Jennifer Allan-Hagedorn on a topic many sales people struggle with – including realtors. If you want to broaden your SOI it’s critical to understand the right – and wrong – ways to engage with people you meet. As usual, Jennifer puts it SO WELL!
Yesterday, one of my readers sent me an article from her local newspaper that was a list of Do’s and Don’ts for new college graduates. In the Top Ten list of Don’ts was this gem: “Never ‘Friend’ a Realtor on Facebook.” No explanation; apparently, none needed.
This past Monday IXACT Contact was lucky enough to sponsor and be an integral part of the RE/MAX Professionals Spring Into Summer event at the beautiful Credit Valley Golf and Country Club in Mississauga, Ontario. The theme this year was “finish strong.” It was a great opportunity to meet and network with RE/MAX professionals and some of the leaders in the real estate industry. Walter Schneider, President and Co-Founder of RE/MAX Ontario Atlantic Canada, was the keynote speaker. In his speech, he provided some excellent insights for real estate sales professionals that I’d like to share with you here.
“What did you do this summer?” a friend asks. Chances are your answer will relate to an event you attended, such as a trip to a theme park with the kids, a family reunion BBQ, or participation in a golf tournament.
People remember events. That’s why hosting a client appreciation event can be so effective. It makes clients feel special just to be invited. Even those who don’t attend will rarely forget the extra effort you’ve made.
There are many types of events from which to choose.
You can host a:
- Morning at the movies
I absolutely love telling people that our IXACT Contact real estate software works beautifully for Mac, iPad, and on the Safari browser. Some people get excited while others breathe a sigh of relief. I’ve had many lengthy conversations with clients about the frustration that comes with so many products on the market these days that simply aren’t Mac compatible. Of course, I agree with these people. I personally am a Mac convert (once you go Mac, you never go back, right?) so it goes without saying that I can relate to needing real estate software for Mac and iPad.
First, testimonials tell prospects and colleagues that you have a reputation for building long lasting, solid relationships with clients.
Second, testimonials make all your marketing communications (including all your drip marketing campaigns) and presentations more believable. Let’s face it. Clients expect you to be at least a little bit biased when talking about yourself. But they’ll trust their fellow home buyers and sellers to tell it like it is.
However, many REALTORS® find it difficult to ask for a testimonial. “I don’t want to make my client feel uncomfortable”, many say.